1.
•
•
•
•

2.
Search

3.
Headline
Display URL
Description LinesCallout
extension
Review Extension
Location Extension
Sitelink ExtensionCall Extension

4.
• Clicks
• Impr. -impressions,howmanytimesadwasshowntotheuser
• CTR -click-through-rate,clicks-to-impressionsration,%
• CPC -averagecostofaclick
• Avg.Pos.–averageposition(1–10)
• Cost
• Conversions–numberofgoalactions
• Cost/conv.–averagecostofaconversion
• Conversionrate–conversions-to-clicksratio
+alotofotherthings
• Qualityscore
• CompetitiveMetrics:
• Search impression share
• Search lost
• Duetorank
• Duetobudget

5.





6.
Display

7.
Google Display Network
2 million sites that reach over 90% of Internet users

8.
•
•

9.
4
1
2
3

10.








11.
You have an app.
What’s next?

12.
Automation

13.






14.
careers.veeam.com

15.
Bonus:
Shopping Campaigns

16.
•
•
•
•
•
•
•
•
•