How to accompany the customer in its journey via different marketing channels and how to be effective doing so? Comarch case studies from Heathrow Airport, BP Global and Comarch Smart City.

1. HELLO BRUSSELS!
Loyalty 3.0 Customer Journey Across Various Industries
Comarch Loyalty Breakfast 2016, Brussels
Loyalty 3.0 in the Digital Era–New approach to Loyalty Marketing

2. joanna.wendorff@comarch.com
JOANNA WENDORFF
Business Solution Manager
CRM&Marketing

9. SALES TEAM SUPPORT
Ann Watson
entered the shop
Recently Ms. Watson has
bought maternity clothes –
size 40
Green is her
favourite colour.
Today it’s Ms Watson
birthday!

10. ENHANCED SHOP EXPERIENCE
Excellent choice.
Variety of colors: blue, green
and black. Matches well with
blue jeans on the 1st floor.
The green is available in our
online store.
Buy online and het 10% off.

11. MARKETING TEAMS SUPPORT

15. DAY 2

17. Education on products
and financial coaching
Social
components
Personal goals selection
statistics and tips

20. SALES TEAM SUPPORT

21. TRUEBLUE BADGES
Our artists crafted the TrueBlue
Badges to award members for
activities within the loyalty program.
We used simple, enjoyable and
striking design to make users touch
down with lots of fun.

22. RECORD PARTNER OVER 200% NEW TRANSACTION
ACTIVATION QUARTER – TO – QUARTER
1,5 mln
Facebook impressions
of brandedcontent
2,8 mln
additional loyalty
portal page views
generated

25. STRENGTHENED CUSTOMER LOYALTY

26. CONTROL OVER BIG DATA

28. THANK YOU!