City Branding & Marketing

1. Branding & Marketing Discussion
October 20, 2020

2. Changes Locally
• Impacts of COVID Pandemic
• Separated from Experience Bryan College Station
• Brought tourism functions in-house
• Prompted a mini-branding effort

3. Branding Scope
• Naming Structure
• Economic Development Department
• Experience Bryan College Station
• Bryan College Station Sports + Events
• Cohesive Brand Across all Industries
• Foundation for a larger marketing effort – flavor of future marketing

4. Experience
• Home of Texas A&M University
• Small town values with big city
amenities
• Very educated community
• Friendly & Welcoming
• Provide radical level hospitality

5. Grow College Station Marketing

6. Visit College Station Marketing

8. • Santa’s Wonderland: Nov. 13-Dec. 30
• Holiday Hoops: Dec. 2, 6, 13, 16, 20, 21, 28 &
29
• For King & Country Concert: Dec. 4
• Christmas in the Park: Dec. 4 & 5
• Spirit Ice Show: Dec. 11, 12 & 13
• Happy Holly Days at Northgate: Dec. 12
• BCS Marathon: Dec. 13
• Movies on the Green: Dec. 16
• Movies at Olsen Field: Dec. 19
• Holiday Artisan Market: December 20
• And more!

9. Compete College Station Marketing