2011 a Year of Transition Stephen C. Beachy The Wolf Pen Central Park Creek Corridor had retained The Tower ◦ Holiday Happenings of Power and a small ◦ Lights drive through light ◦ Entertainment display with signage directing guests to ◦ Retail WPC. ◦ Philanthropy ◦ PARKING!
Reasons for Making the Move: Christmas in the Park had outgrown Stephen C. Beachy Central Park due to lack of event infrastructure and space Reduction of event expenses WPC affords the city the opportunity to grow Christmas at the Creek into the premiere holiday festival of the Brazos Valley Expansion for performers: WPC provides a proper stage for performers, better visibility and other entertainment options Growth in participation from community partners in retail, non- profit, and volunteerism Nearby shopping and restaurants AMPLE PARKING!
What did we have to offer? The Brazos Valley’s Premier Holiday DestinationEntertainment Shopping HayridesActivities Live Nativity SantaFree Cookies and Hot Chocolate ParkingAccessibility Energy Traffic Ease MusicFood Shopping Crafts Balloon art
What did we have to offer? The great elements from the past – PLUS Three entertainment stages Better and appropriate facilities More parking and space for events Upscale art sale (Partnering with ACBV) Baking contest expansion and presentation Budget savings A little snow A bit of crafts and some joy jumping Daytime decorations Expanded reservations for photos with Santa Community partners “Presents with a Purpose” And more!
Overview Lighted displays from Thanksgiving to New Years’ Four Event Nights (20,000 attendance) Green Room Sign-In Book (139 Families) ◦ 55 from College Station ◦ 27 from Bryan ◦ 20 from other Texas Cities (Iola, Franklin, Somerville, Houston, Giddings, Hempstead, Ft. Worth, Madisonville, Hearne, Cleveland, Navasota, Austin, and San Antonio) ◦ 2 from out of state (New York & Georgia) ◦ 2 from out of the country (Norway & Korea) ◦ 33 unidentified
Overview Sponsors: ◦ Waltman & Grisham, Attorneys at Law - $5,000 ◦ Kroger – Cookies & Hot Chocolate – value at $7,000 ◦ Suddenlink Communications and KBTX Media – In-kind donations estimated value at $10,000 Partners: ◦ United Way of the Brazos Valley Volunteer Groups Presents with a Purpose (16 non-profit organizations)
Presents with a Purpose Aggieland Pregnancy Outreach Family Promise of BCS Big Brothers Big Sisters HELP Twin City Mission BVCASA Voices For Children SARC Project Unity Health for All Prenatal Clinic MHMR Scotty’s House SOS Ministries Preemie Prints Starlight Children’s Foundation
Budget 2009 2010 2011Participants 9,000 7,000 20,000(event nights only (4); did not count non-event nights)Revenue $6,105 $5,935 $6,210(sponsors, photos, vendor fees)Expenditures $169,661 $115,564 $97,048*(staff, advertising, supplies, lights, rentals, etc.)*Cost reductions attributed to less staff time for set-up & break-down, more volunteers, reduction in rental costs
Suggestions For 2012 Solicit for additional sponsors for specific activities Expand business and non-profit organization involvement Secure additional food & drink vendors Expand event activities such as: ◦ More snow Letters to Santa Carriage Rides ◦ Longer Hay Ride Booth Decorating Contest ◦ Mrs. Claus location at Arts Center Reindeer Games Location ◦ Additional Shuttles from Parking Area Fully integrate new Festival Site Area