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1. The Do's and Don'ts of Marketing Your TikTok
If you're looking to grow your TikTok in 2022, you might want to look no further than the world of
marketing and growth hacking. If you're not familiar with these terms, don't worry! This article
will teach you what TikTok marketing and growth hacking are, as well as how to optimize your
strategy and make the most of this marketing tool. But first, let's talk about what TikTok is and
how it works...
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Get a professional intro
Having a professional introduction can set you apart from your competition. Take time to make
sure it conveys who you are, what you offer, and how people can reach out to connect with you.
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Keep it simple, stupid (KISS)
The core principles behind KISS are really quite simple: keep it simple, stupid. Or, more
specifically, be wary of all things overly complicated. By keeping your message simple you can
communicate what you do in a way that is easy for people to understand quickly and easily. This
will make it easier for them to take action with you, whether that means purchasing your product
or service or taking some other next step with you.
Consider using hashtags strategically
You can use hashtags strategically to give you a boost on your content. If you’re trying to get
viral, try using hashtags like #tiktok or #edm if they’re relevant. If you want to connect with
potential influencers, you can try tagging them in your video or post. Make sure that your
hashtags are grammatically correct and don’t have any typos so they don’t end up being
annoying or awkward to others reading them.
Don’t use sponsored ads unless you have money to spend
Sponsored ads have a high click-through rate (CTR) compared to your average post, which
means if you’re trying to grow your following quickly, it’s one of the most cost-effective ways.
But unlike paid posts, sponsored posts are only visible to people who don’t follow you—you can’t
target users by things like demographics or interests, meaning you could spend money on ads
without building any engagement.
Share Instagram links on Facebook, but don’t rely on them
If you share your Instagram links on Facebook, go ahead. But don’t rely on them to drive traffic
back to Instagram; Facebook posts are more effective when they lead back to a unique page
(not your profile). If you post your links on both platforms, people who click from Facebook will
2. have a harder time finding your profile—it can get buried in their Instagram is part of Facebook
feed.
Post regularly even when nobody is watching
It can be hard to find motivation to post something when you’re still a new account. But you
should remember that it doesn’t matter how many people are watching; posting regularly is
more important than anything else because it helps you reach a steady audience as well as let
them know that they can always count on you for a dose of humor or inspiration.
Encourage followers from other platforms
If you want to take your TikTok from 0 to 100, it’s essential that you encourage followers from
other platforms. Use your social media skills to attract new fans from Instagram, Facebook,
Twitter, etc., and watch as your follower count grows!
Engage your audience as much as possible
It’s vital to connect with your audience as much as possible on social media. Whether you are
posting comments, replying to messages or creating your own content, you need to be a part of
your followers’ conversations. This will encourage them to continue following you, which
increases brand loyalty. You should also look for opportunities to post exclusive content that is
not available elsewhere on social media. This will encourage users to follow you just for that
reason.
Amplify other content creators' videos by commenting, liking, and sharing their videos
as much as possible
Amplifying other content creators’ videos by commenting, liking, and sharing their videos as
much as possible is one way to grow your following. By supporting fellow video makers, they
may start doing the same for you—and others that see your interactions with other content
creators may become interested in checking out your page as well. Research suggests that
comments are more likely to encourage followers to reciprocate—so go on, spread some love!
Just make sure you stay authentic: Nobody likes a fake user.
Target influencers who will share your stuff
Although you may be an amateur in regards to marketing, you’ll likely know your audience better
than anyone else. That’s why it is important to target influencers who will share your stuff. If you
are familiar with other tiktok users then it shouldn’t be hard to find them. It could even mean
befriending them. Influencers can really help spread your message so that more people get
exposed to it as a result.