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In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell