Google does not publicly provide the most recent changes to its search engine optimization (SEO) standards and ranking formulas. Yet some of the most recent known alterations to Google’s ranking criteria are as follows:

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What recent developments Google Search?
linkedin.com/pulse/what-recent-developments-google-search-codevelop-us
Google does not publicly provide the most recent changes to its search engine
optimization (SEO) standards and ranking formulas. Yet some of the most recent known
alterations to Google’s ranking criteria are as follows:
Page Experience: Google has begun including Core Web Vitals measurements, such as
loading speed, interaction, and visual stability, as a ranking consideration.
The BERT algorithm is a natural language processing tool that aids Google in better
comprehending the meaning of search requests. BERT is an acronym for “Bidirectional
Encoder Representations from Transformers.”
Zero-Click Searches: Google is emphasizing giving users access to information right in the
search results, so some inquiries can be resolved without the user visiting a website.
Mobile-First Indexing: When it comes to indexing and ranking websites, Google will
predominantly use the mobile version of your website.
Google emphasizes the value of having your material show up in the “answer box” or
featured snippets in search results.
It’s critical to remember that these changes are subject to change and that Google reserves
the right to modify its ranking formulae at any time. With the aid of Portland SEO, it is
therefore best to concentrate on producing valuable, high-quality content that meets the
needs of your target audience.

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