The Economist and social media

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Centre for Media Pluralism and Media Freedom

Mark Johnson - @majohns Community Editor, The Economist CMPF Summer School 2013 for Journalists and Media Practitioners http://cmpf.eui.eu/training/summer-school-2013.aspx

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The Economist and social
media
Mark Johnson - @majohns
Community Editor, The Economist
CMPF Summer School, May 2013

First published in September 1843 to
take part in “a severe contest between
intelligence, which presses forward,
and an unworthy, timid ignorance
obstructing our progress”.
The severe contest

5000 likes…
Most Least Most Least
Views in Hardworking Hardworking Corrupt Corrupt
Britain Germany Greece Italy Germany
France Germany Italy Italy Germany
Germany Germany Greece Italy Germany
Spain Germany Greece Spain/Italy Germany
Italy Germany Romania Italy Germany
Greece Greece Italy Greece Germany
Poland Germany Greece Poland Germany
Czech Rep. Germany Greece Czech Rep. Germany
Who Works Hardest, Who's Corrupt
Stereotyping in Europe
EU nation most offered as top choice as...
Source: Pew Research Center: Pew Global Attitudes Project

The Economist community
In a single month, economist.com
community contributors view six
times more pages than the
average visitor

“Dessert
Storm”
Influencing the magazine

“Buried
pleasure”
Influencing the magazine

What the world thinks
Would Mitt
Romney
make a good
president of
the United
States?

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The Economist and social media

1. The Economist and social media Mark Johnson - @majohns Community Editor, The Economist CMPF Summer School, May 2013

2. First published in September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress”. The severe contest

3. The severe contest

4. A “badge brand”

5. Social media

6. Facebook and Twitter

8. 1000 likes…

9. 5000 likes… Most Least Most Least Views in Hardworking Hardworking Corrupt Corrupt Britain Germany Greece Italy Germany France Germany Italy Italy Germany Germany Germany Greece Italy Germany Spain Germany Greece Spain/Italy Germany Italy Germany Romania Italy Germany Greece Greece Italy Greece Germany Poland Germany Greece Poland Germany Czech Rep. Germany Greece Czech Rep. Germany Who Works Hardest, Who's Corrupt Stereotyping in Europe EU nation most offered as top choice as... Source: Pew Research Center: Pew Global Attitudes Project

10. 5000 likes… Most Least Most Least Views in Hardworking Hardworking Corrupt Corrupt Britain Germany Greece Italy Germany France Germany Italy Italy Germany Germany Germany Greece Italy Germany Spain Germany Greece Spain/Italy Germany Italy Germany Romania Italy Germany Greece Greece Italy Greece Germany Poland Germany Greece Poland Germany Czech Rep. Germany Greece Czech Rep. Germany Who Works Hardest, Who's Corrupt Stereotyping in Europe EU nation most offered as top choice as... Source: Pew Research Center: Pew Global Attitudes Project

11. 100,000 likes…

12.

13. Revenge of the nerds

14. Smart is the new cool

15. Mass intelligence

16. The Economist community In a single month, economist.com community contributors view six times more pages than the average visitor

17. General discussion

18. Influencing the magazine

19. “Dessert Storm” Influencing the magazine

20. Influencing the magazine

21. “Wikipleadia” Influencing the magazine

22. Influencing the magazine