The Economist and social media

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Mark Johnson - @majohns
Community Editor, The Economist

CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx

Published in: Education, Travel, Business
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The Economist and social media

  1. 1. The Economist and social media Mark Johnson - @majohns Community Editor, The Economist CMPF Summer School, May 2013
  2. 2. First published in September 1843 to take part in “a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress”. The severe contest
  3. 3. The severe contest
  4. 4. A “badge brand”
  5. 5. Social media
  6. 6. Facebook and Twitter
  7. 7. 1000 likes…
  8. 8. 5000 likes… Most Least Most Least Views in Hardworking Hardworking Corrupt Corrupt Britain Germany Greece Italy Germany France Germany Italy Italy Germany Germany Germany Greece Italy Germany Spain Germany Greece Spain/Italy Germany Italy Germany Romania Italy Germany Greece Greece Italy Greece Germany Poland Germany Greece Poland Germany Czech Rep. Germany Greece Czech Rep. Germany Who Works Hardest, Who's Corrupt Stereotyping in Europe EU nation most offered as top choice as... Source: Pew Research Center: Pew Global Attitudes Project
  9. 9. 5000 likes… Most Least Most Least Views in Hardworking Hardworking Corrupt Corrupt Britain Germany Greece Italy Germany France Germany Italy Italy Germany Germany Germany Greece Italy Germany Spain Germany Greece Spain/Italy Germany Italy Germany Romania Italy Germany Greece Greece Italy Greece Germany Poland Germany Greece Poland Germany Czech Rep. Germany Greece Czech Rep. Germany Who Works Hardest, Who's Corrupt Stereotyping in Europe EU nation most offered as top choice as... Source: Pew Research Center: Pew Global Attitudes Project
  10. 10. 100,000 likes…
  11. 11. Revenge of the nerds
  12. 12. Smart is the new cool
  13. 13. Mass intelligence
  14. 14. The Economist community In a single month, economist.com community contributors view six times more pages than the average visitor
  15. 15. General discussion
  16. 16. Influencing the magazine
  17. 17. “Dessert Storm” Influencing the magazine
  18. 18. Influencing the magazine
  19. 19. “Wikipleadia” Influencing the magazine
  20. 20. Influencing the magazine
  21. 21. “Buried pleasure” Influencing the magazine
  22. 22. Cartoon competition
  23. 23. What the world thinks Would Mitt Romney make a good president of the United States?
  24. 24. Ask The Economist
  25. 25. Economist debates

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