Your products and services must be on point for your target customers to earn loyalty. Delivering top-notch customer experience by following best practices helps your company to retain and acquire customers effortlessly. “Everything about your customer experiences starts with a good foundation of insights. Hire somebody to do segmentation and figure out how the brand fits in within a persona and into a customer journey map. We need to have a lot of empathy for the customer. Not everybody is close to the customer,” says Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated, in Clootrack's 102 CX Expert report. Gaining customer trust is crucial, and with the help of customer segmentation analysis, you can focus on serving groups of customers with common characteristics. Let's dive in to understand the fundamentals of customer segmentation analysis! Read more: https://www.clootrack.com/knowledge_base/customer-segmentation-analysis Clootrack's 102 CX Expert report: https://resources.clootrack.com/customer-experience-challenges-by-102-cx-experts-0

1. CUSTOMER
SEGMENTATION
ANALYSIS
The process of dividing a customer base
into smaller groups of individuals
that have similar needs or characteristics.

2. 9 Reasons Customer
Segmentation Analysis is
Important
Identifying high-yield segments brings
desired ROI.

3. 5 Types of Customer
Segmentation
Segment customers based on following
criteria eases customer segmentation
analysis process.

4. 5-Step Plan for Customer
Segmentation Analysis
Follow this strategy to run successful
customer segmentation analysis program.

5. 3 Ways to Ensure Customer
Segmentation Analysis
Success
Double-checking the analysis efforts
ensure proceedings in right direction.

6. 3 Challenges of Customer
Segmentation Analysis
Be ready for the potential challenges to
guarantee smooth
customer segmentation analysis process.

7. By identifying the most valuable
customer segments,
businesses can prioritize their efforts
and resources
to maximize return on investment.
Read the Full Blog Here
https://www.clootrack.com/knowledge_base/customer-segmentation-analysis