This document discusses the importance of focusing on both the easy and hard parts of building a business. The easy part is coaching, which many coaches love and excel at. However, getting new clients is often seen as the hard part but is equally vital. To be successful, coaches need to put effort into both coaching and finding new clients. Loving and prioritizing both the coaching and business development sides are necessary to have a sustainable practice.

2. The Premise
that let’s you get the message without
 This lesson is a “quick read” PowerPoint
a long drawn out lesson
 Click the right arrow to go to the next slide. The left arrow will take you to the
previous slide.
 This lesson will teach you the importance of building your business by focusing
on the easy part and the hard part.
 Let’s get to it.

3. The Challenge
 to a successful practice because
 Many good coaches think they are entitled
they are good at coaching.
 Being good at coaching is only 50% of the equation.
 Building the business is often seen as the hard part, but is vital for a successful
practice.

4. The Easy Part

 The easy part of your business is coaching.
 For many of you, you could coach all day long.
 You love it
 It is what you do
 But it is only one side of your business
Easy
Part

5. The Hard Part
 business
 Getting clients may be the hard part of your
 For many of you, finding clients feels overwhelming
 You may not love it
 It is the business of what you do
 But it is also only one side of your business
Hard
Part

6. Loving The Hard Part

 You love coaching.
 You can also love creating clients
 In fact, they can be the same thing
 By coaching and making proposals, you get to
do the easy and the hard part together.
 But it is also only one side of your business
Easy
Part
Hard
Part

7. Questions & Comments
