My talk from the January Meetup of the Marlow [Dev] group. This talk covers the elements we learnt moving from an Agency skillset to a "product" skillset.

2. Jon Busby
Digital Director - twogether
and partnermarketing.com
Twitter : @busbyjon
Linked In : https://
www.linkedin.com/in/
jonbusby

6. The Dev Team with Two Brains

7. “What we learned
building a product as an
agency”
“What we learned building a product as an agency”

8. Software
development is
software
development…
right?

9. AgencyProduct

10. Agency vs Product
Agency Product
Briefing Client focused
User focused
Development
Short term
delivery
Long term
maintainability
Timelines
Client and
campaign led
Sprint led
Costings / Pricing
Time and
Materials
Value based

11. 5 things..
we’ve learnt on this journey

14. Start Here

17. Enjoy failure
Do it as often as you can..

21. KTLO
Or Not

22. 70/20/10 Rule
Always ma
for innov

24. Don’t reinvent the wheel
(unless you have to)

26. Don’t be a magpie

27. The things we learnt…
1. Understand WHY we’re doing things
2. Allow yourself to fail fast - and quickly
3. Find ways to innovate
4. Don’t re-invent the wheel
5. Understand your teams experience and
strengths

28. Thank you