Arcadia Italy Ltd is a group of professionals with experience in food and electronics based in Italy, Scotland, Hong Kong, and Shenzhen. The company helps other companies sell and produce products around the world. Selling Italian food in China is challenging due to differences in taste, culture, cooking techniques, and eating habits between the two countries. Arcadia provides services such as finding partners, branding, e-commerce support, and operating a food and wine cultural center to help teach Chinese customers and the supply chain about Italian cuisine.

1. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong 1
ARCADIA ITALY Ltd.

2. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Who We Are
● We are a group of friends, professionals of food and electronics,
lovers of the cross-cultural investigation
● We live in Europe and China. For several years we have lived abroad to share our culture
We are based in Italy, Scotland, Hong Kong and in ShenZhen (PRC)
● It is seven years that we have been helping companies to sell and produce products around the world
Our engineers have a very long experience in design and production in several different fields of electronics and
telecommunications. Our food experts have a very deep experience in selling western food in Asia

3. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Why Sell Food in China
● The biggest market in the world ( X23 the Italian market )
● The Chinese are very curious and “open minded” about the Italian food
● Everyday more people become rich
● The Chinese people like healthy food and all that is “green”

4. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Why it is NOT easy
● Totally different taste and different traditions / culture

5. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Why it is NOT easy cont.
● The Chinese do NOT know how to cook Italian food properly

6. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Why it is NOT easy cont.
● Chinese do NOT know how to eat properly

7. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Why it is NOT easy cont.
● The Chinese do NOT know how to match in the correct way the different food and the different
raw material
– e.g. Usually they are not used to drinking wine during their meals, they prefer to drink wine after dinner,
sometimes with a plate of fruit

8. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
How to sell Food in China
● Good distributor with customers present in restaurants, supermarkets and malls
● Teaching the entire supply chain
– Producers, Importers, Distributors, Retailers, Shoppers / Buyers, Chefs, Customers
● Branding
● New recipes to satisfy the customers taste
● E-commerce ( Taobao )
● Food Tourism

9. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
ARCADIA for YOU
● As Arcadia Italy we can help to find a right partners
● Food and wine cultural centre
● Branding
● E-Commerce
● Food turism

10. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Food and Wine
Cultural Centre
● Professional courses for Chefs
● Introductory course for the supplier chain

11. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Food and Wine
Cultural Centre cont.
● Testing restaurant with “open” kitchen
● Collaboration with local Italian restaurants

12. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Food and Wine
Cultural Centre cont.
● Cultural event
● Italian language course
● Marketing survey
● Testing taste

13. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Food and Wine
Cultural Centre cont.
● Shop for sample
● Branding

14. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
Food and Wine
Cultural Centre cont.
● Writing new or adapted recipes following Chinese test with Italian products

15. Arcadia Italy Ltd Unit 9B, Amtel Building, 148 Des Voeux Road Central, Central, Hong Kong
谢谢