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EUROPEAN TEENAGE
CONSUMERS
IN A GLOBALIZED WORLD
2015-2017
ITALY
FOOD SUSTAINABILITY
BonTà is food and wine excellence’s salon dedicated to:
1. the products of the territories
2. the most innovative solutions for the world of catering
3. the distribution of the food service
4. different eating styles
5. breweries
BonTà is the good place to meet operators and buildings in one event. It’s an exhibition of the artisan enogastronomic excellence of the
Territories. BonTà is the event in which gourmets and operators find the quality products of the territory to be offered to their customers.
It is an occasion to combine food culture and the need to follow nutrition styles for your own well-being or specific choices (intolerances,
allergies, biological, halal, kosher, etc.).
BonTà is the right event because:
Italy is the first European country in per capita food spending and Cremona is located in the region with the highest income. the Italian
consumer is focused on the quality, the origin and health of the food.
BonTà is a unique event in which the agro-food
excellence of typical products of the territories, combined with food education and new market needs, meets the interests of consumers and
operators in the sector. In particular, the latter must increasingly distinguish themselves by identifying the best professional equipment for
their activities and products tailored to their customers.
Consorzio Tutela Provolone Valpadana, situated in Cremona has carried out a research of Life Cycle
Assessment (LCA) according to methodology PEF (Product Environmental Footprint) to evaluate the
environmental footprint of the product as it was defined by European Commission in 2013.
The aim of this research, which is a collaboration between Lombardy Region and Bocconi University,
is to give indications about the environmental footprint caused by the process of production of
Provolone Valpadana DOP.
Link to the complete research:
https://drive.google.com/open?id=0B3fmTK7DvRLkMVVCVzNWTDU2RVVEa19CQ3JZYWdld0dtaTA0
ITALY
FOOD SUSTAINABILITY
ITALY
FOOD SUSTAINABILITY
Auricchio company was founded in 1877 in San Giuseppe Vesuviano – province of Naples – by Gennaro
Auricchio, the inventor of the “special recipe” or – so it was called – the “secret of Don Gennaro” that
gives to AURICCHIO its unique in the world flavour.
The historical company, a world leader in the production of Provolone cheese, leads a group with
seven manufacturing factories in Italy and brands known all over the world. They look like landmarks
in the field of high quality food”.
AURICCHIO has always preserved its family-run structure and today, the fourth generation is running
the company. The fifth growing-up generation represents the continuity in the years to come.
ITALY
FOOD SUSTAINABILITY
Cascina Pizzavacca farmstead carries on family traditions which
from generation to generation give value to typical products of these
lands, property of the Pisaronis for long.
Their processing activity began in 2006 when they established a
small artisanal laboratory within their farmhouse.
The “savoir faire” of traditional agricultural produce together with a
look to the future of a reality able to innovate without losing their
own roots. The success of the Pisaronis’ high quality products is
achieved through a totally artisanal processing which follows in
minute detail ancient recipes of the so-called “Bassa Piacentina”
area. Though in a modern way, these recipes revive the very simple
country practices which – in the past – allowed families to preserve
the freshness of fruit and vegetables all year round.Their recipes
absolutely avoid the use of preservatives, food colourings and other
additives – normally used in the food processing sector: the flavours
and tastes they offer are thoroughly natural.
ITALY
FOOD SUSTAINABILITY
Salumificio Santini was founded in San Lorenzo Picenardi,
thanks to the initiative of Piero Santini, which marks the
beginning of a craft production and sale of local
meats. The activity,
conduced with passion and ability, has great
success, that has allowed the creation of the
first factory in Torre Picenardi.
The production and the types of products has increased, promoted by the demands of the
clients, always in strict compliance with quality and tradition.
In 2010, the growth of sales
encourages the creation of a new, modern production centered in Torre
Picenardi and the opening of two retail stores; it is a significant step which
has allowed a direct approach to the market and its demands.
Santini can offer today:
typical national salami, mortadella, culatello, culatta, raw and cooked ham,
cotechini, fresh and seasoned specialities.
ITALY
FOOD SUSTAINABILITY
The results of this research can give value to the product both in the national and the international market.
The main categories taken into consideration for the environmental footprint are:
· Climate change
· Water resource depletion
· Freshwater eutrophication
· Marine eutrophication
· Freshwater ecotoxicity
· Land use
· Acidification
As we can see from the results, the contribution of the single phases of the life cycle to the environmental footprint in
the different categories has put in evidence the prevalence of the agri-phase and particularly the milk production.
For this reason the next steps to reduce the environmental footprint will be concentrated on this phase especially on
energy consumption.
ITALY
FOOD SUSTAINABILITY
https://www.slideshare.net/ros55/bee096f9
LIVING IN A DIGITAL WORLD
Talijanska srednja škola - Scuola media superiore italiana
Rovinj - Rovigno, Croatia
Living in a Digital World
● digital natives - digital residents
● digital immigrants
● digital divide
Learning
● the greatest impact on human culture after the alphabet
● cheaper and faster communication
● changes in the brain
● superficial learning
Reading
● “deep” reading
● skimming or superficial reading
● efficiency and immediacy
● decoders of information
ICT impact on children and teenagers
● TV, computers, video games, mobiles, ebooks, mp3 players
● Internet Addiction Disorder (IAD)
● a 9-year-old spends nearly 8 hours a day
● a teenager spends more than 11 hours
● violence
Safety
● real and fake identities
● digital bullies and stalkers
● cyber bullying
ICT Questionnaire Results
https://issuu.com/silvana_tp/docs/collaborative_questionnaire_results
A week without...
https://twinspace.etwinning.net/13221/pages/page/211135
Germany
SOME EXAMPLES OF WHAT WE DID IN
THE PROJECT 2015 -2017
GREENWASHING
GREENWASHING
Not doing much … But
„Business as usual Better image
„Measures that don‘t cost much Better publicity
Measures that are often useless Easy advertising
Workshops on
sweatshops and child labour
Workshops
sweatshops and child labour
Journey of a shirt
„ Production in sweatshops in Asia
„ Low wages, bad working conditions
„ On display in European stores
„ Only a few cents remain for Asian workers
Workshops on
sweatshops and child labour
The lives of children here …
School
Health
Safety
Wealth
The lives of children hereThe lives of children
here …
School
Health
Safety
Wealth
… and there
Work
No freetime
No education
No family contact
Renewable energies and sustainability
wind power
Renewable energies and sustainability
wind power
Aluminium
BERUFSKOLLEG OLPE COLLECTS ALUMINUM
objectives:
- charity donation
- saving resources
- protection of the environment
- raising awareness for the necessity of sustainability
- reduction of consuming and exploiting resources
Aluminium
oWe disseminate our idea to raise public awareness
ns
Aluminium
We give the collected aluminium to
Aluminium
the sorting of aluminium
VV
SWEDEN
The Project
Students have been working with Young Achievement, which
required them to start, run and close a business over six
months. The aim of the project is to encourage high-school
students to become entrepreneurs and teach business
related knowledge.
Rebuild: Elizabeth, Tilda, and Emma
New North: Julia Lina and Emma
https://www.youtube.com/watch?v=Pp231bAl1J
g&feature=youtu.be
Rebuild Summary
What is their sustainable project?
The students have been creating furniture out of recycled materials; in order to, acknowledge, consumption and
mass productions existence in our current world. They have created shelves out of pallets and storage
containers out of old tin cans. These materials are usually considered trash but the students have chosen to see
the potential beauty within them.
What is the reasoning behind their project?
The students wanted to inspire people to reuse materials that could be considered trash. The Erasmus project
has inspired the students to create a sustainable business because business are role-models to all. They hope
their project will contribute to helping the environment and further their commitment to interior design.
New North Summary
What is their sustainable project?
The students wanted to create eco-friendly street wear with hand drawn designs that represent northern Sweden.
What is the reasoning behind the project?
The students wanted to show that choosing the right clothing alternative does not need to be boring, complicated or
expensive.
How has the Erasmus Project Inspired your project?
We have all traveled to Olpe where we discussed clothing labels, which led us to choose our clothing line. Our
clothing line is fairtrade and ecologically positive.
This project has been funded with support from the European Commission. This
publication [communication] reflects the views only of the author, and the
Commission cannot be held responsible for any use which may be made of the
information contained therein.

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European teenage consumers in a globalized world

  • 1. EUROPEAN TEENAGE CONSUMERS IN A GLOBALIZED WORLD 2015-2017
  • 2. ITALY FOOD SUSTAINABILITY BonTà is food and wine excellence’s salon dedicated to: 1. the products of the territories 2. the most innovative solutions for the world of catering 3. the distribution of the food service 4. different eating styles 5. breweries BonTà is the good place to meet operators and buildings in one event. It’s an exhibition of the artisan enogastronomic excellence of the Territories. BonTà is the event in which gourmets and operators find the quality products of the territory to be offered to their customers. It is an occasion to combine food culture and the need to follow nutrition styles for your own well-being or specific choices (intolerances, allergies, biological, halal, kosher, etc.). BonTà is the right event because: Italy is the first European country in per capita food spending and Cremona is located in the region with the highest income. the Italian consumer is focused on the quality, the origin and health of the food. BonTà is a unique event in which the agro-food excellence of typical products of the territories, combined with food education and new market needs, meets the interests of consumers and operators in the sector. In particular, the latter must increasingly distinguish themselves by identifying the best professional equipment for their activities and products tailored to their customers.
  • 3. Consorzio Tutela Provolone Valpadana, situated in Cremona has carried out a research of Life Cycle Assessment (LCA) according to methodology PEF (Product Environmental Footprint) to evaluate the environmental footprint of the product as it was defined by European Commission in 2013. The aim of this research, which is a collaboration between Lombardy Region and Bocconi University, is to give indications about the environmental footprint caused by the process of production of Provolone Valpadana DOP. Link to the complete research: https://drive.google.com/open?id=0B3fmTK7DvRLkMVVCVzNWTDU2RVVEa19CQ3JZYWdld0dtaTA0 ITALY FOOD SUSTAINABILITY
  • 4. ITALY FOOD SUSTAINABILITY Auricchio company was founded in 1877 in San Giuseppe Vesuviano – province of Naples – by Gennaro Auricchio, the inventor of the “special recipe” or – so it was called – the “secret of Don Gennaro” that gives to AURICCHIO its unique in the world flavour. The historical company, a world leader in the production of Provolone cheese, leads a group with seven manufacturing factories in Italy and brands known all over the world. They look like landmarks in the field of high quality food”. AURICCHIO has always preserved its family-run structure and today, the fourth generation is running the company. The fifth growing-up generation represents the continuity in the years to come.
  • 5. ITALY FOOD SUSTAINABILITY Cascina Pizzavacca farmstead carries on family traditions which from generation to generation give value to typical products of these lands, property of the Pisaronis for long. Their processing activity began in 2006 when they established a small artisanal laboratory within their farmhouse. The “savoir faire” of traditional agricultural produce together with a look to the future of a reality able to innovate without losing their own roots. The success of the Pisaronis’ high quality products is achieved through a totally artisanal processing which follows in minute detail ancient recipes of the so-called “Bassa Piacentina” area. Though in a modern way, these recipes revive the very simple country practices which – in the past – allowed families to preserve the freshness of fruit and vegetables all year round.Their recipes absolutely avoid the use of preservatives, food colourings and other additives – normally used in the food processing sector: the flavours and tastes they offer are thoroughly natural.
  • 6. ITALY FOOD SUSTAINABILITY Salumificio Santini was founded in San Lorenzo Picenardi, thanks to the initiative of Piero Santini, which marks the beginning of a craft production and sale of local meats. The activity, conduced with passion and ability, has great success, that has allowed the creation of the first factory in Torre Picenardi. The production and the types of products has increased, promoted by the demands of the clients, always in strict compliance with quality and tradition. In 2010, the growth of sales encourages the creation of a new, modern production centered in Torre Picenardi and the opening of two retail stores; it is a significant step which has allowed a direct approach to the market and its demands. Santini can offer today: typical national salami, mortadella, culatello, culatta, raw and cooked ham, cotechini, fresh and seasoned specialities.
  • 7. ITALY FOOD SUSTAINABILITY The results of this research can give value to the product both in the national and the international market. The main categories taken into consideration for the environmental footprint are: · Climate change · Water resource depletion · Freshwater eutrophication · Marine eutrophication · Freshwater ecotoxicity · Land use · Acidification As we can see from the results, the contribution of the single phases of the life cycle to the environmental footprint in the different categories has put in evidence the prevalence of the agri-phase and particularly the milk production. For this reason the next steps to reduce the environmental footprint will be concentrated on this phase especially on energy consumption.
  • 9. LIVING IN A DIGITAL WORLD Talijanska srednja škola - Scuola media superiore italiana Rovinj - Rovigno, Croatia
  • 10. Living in a Digital World ● digital natives - digital residents ● digital immigrants ● digital divide
  • 11. Learning ● the greatest impact on human culture after the alphabet ● cheaper and faster communication ● changes in the brain ● superficial learning
  • 12. Reading ● “deep” reading ● skimming or superficial reading ● efficiency and immediacy ● decoders of information
  • 13. ICT impact on children and teenagers ● TV, computers, video games, mobiles, ebooks, mp3 players ● Internet Addiction Disorder (IAD) ● a 9-year-old spends nearly 8 hours a day ● a teenager spends more than 11 hours ● violence
  • 14. Safety ● real and fake identities ● digital bullies and stalkers ● cyber bullying
  • 17. Germany SOME EXAMPLES OF WHAT WE DID IN THE PROJECT 2015 -2017
  • 19. GREENWASHING Not doing much … But „Business as usual Better image „Measures that don‘t cost much Better publicity Measures that are often useless Easy advertising
  • 21. Workshops sweatshops and child labour Journey of a shirt „ Production in sweatshops in Asia „ Low wages, bad working conditions „ On display in European stores „ Only a few cents remain for Asian workers
  • 22. Workshops on sweatshops and child labour The lives of children here … School Health Safety Wealth The lives of children hereThe lives of children here … School Health Safety Wealth … and there Work No freetime No education No family contact
  • 23. Renewable energies and sustainability wind power
  • 24. Renewable energies and sustainability wind power
  • 25. Aluminium BERUFSKOLLEG OLPE COLLECTS ALUMINUM objectives: - charity donation - saving resources - protection of the environment - raising awareness for the necessity of sustainability - reduction of consuming and exploiting resources
  • 26. Aluminium oWe disseminate our idea to raise public awareness ns
  • 27. Aluminium We give the collected aluminium to
  • 28. Aluminium the sorting of aluminium VV
  • 29. SWEDEN The Project Students have been working with Young Achievement, which required them to start, run and close a business over six months. The aim of the project is to encourage high-school students to become entrepreneurs and teach business related knowledge. Rebuild: Elizabeth, Tilda, and Emma New North: Julia Lina and Emma https://www.youtube.com/watch?v=Pp231bAl1J g&feature=youtu.be
  • 30. Rebuild Summary What is their sustainable project? The students have been creating furniture out of recycled materials; in order to, acknowledge, consumption and mass productions existence in our current world. They have created shelves out of pallets and storage containers out of old tin cans. These materials are usually considered trash but the students have chosen to see the potential beauty within them. What is the reasoning behind their project? The students wanted to inspire people to reuse materials that could be considered trash. The Erasmus project has inspired the students to create a sustainable business because business are role-models to all. They hope their project will contribute to helping the environment and further their commitment to interior design.
  • 31. New North Summary What is their sustainable project? The students wanted to create eco-friendly street wear with hand drawn designs that represent northern Sweden. What is the reasoning behind the project? The students wanted to show that choosing the right clothing alternative does not need to be boring, complicated or expensive. How has the Erasmus Project Inspired your project? We have all traveled to Olpe where we discussed clothing labels, which led us to choose our clothing line. Our clothing line is fairtrade and ecologically positive.
  • 32. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.