With a population of over 8m, inflated daily by commuters and tourists, New York is characterised by people who are constantly moving, and eating on-the-go. With it being one of my favourite cities to visit, I’ve selected some of the best grocery stores I’ve seen, taking in the broad spectrum of food and food-to-go offers that define grocery retailing in New York. Incorporating established chains such as Whole Foods Market and Trader Joe’s, and New York staples such as Fairway Market and Balducci’s, this list also offers some surprises. Take a walk to Wall Street and see an outstanding food-to-go offer at leading drugstore Duane Reade, or head to the Flatiron district and take in Eataly for a taste of Italy in New York. What you will notice though as you walk from district-to-district is how the offer changes, with operators focused on well defined catchments, often measured in city blocks. This is neighborhood retailing at its best!

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Hello and welcome

3. © IGD 2014
“With a population of over 8m, inflated daily by commuters and
tourists, New York is characterised by people who are constantly
moving, and eating on-the-go.
“With it being one of my favourite cities to visit, I’ve selected
some of the best grocery stores I’ve seen, taking in the broad
spectrum of food and food-to-go offers that define grocery
retailing in New York.
“Incorporating established chains such as Whole Foods Market
and Trader Joe’s, and New York staples such as Fairway Market
and Balducci’s, this list also offers some surprises.
“Take a walk to Wall Street and see an outstanding food-to-go
offer at leading drugstore Duane Reade, or head to the Flatiron
district and take in Eataly for a taste of Italy in New York.
“What you will notice though as you walk from district-to-
district is how the offer changes, with operators focused on
well defined catchments, often measured in city blocks. This is
neighborhood retailing at its best!”
New York: a city on the move
Source: IGD Research
Stewart Samuel
Program Director,
IGD Canada
stewart.samuel@igd.com
Call +1 604 721 7064
Follow me on Twitter
@Stewart_IGD

4. © IGD 2014
Reasons to visit
Retailer Format Key features
Duane Reade Drugstore Unique food-to-go elements
Gourmet Garage Convenience Premium focused deli and grocery store,
with focus on food-for-now and
convenience
Trader Joe’s Discount Value focused discount operator
Eataly Grocery/foodservice hybrid, large
format
Format blurring in action at this unique
outlet
Dean & Deluca Food-to-go Premium food-to-go offer with focus on
commuters
Balducci’s Gourmet on the
Go Cafe
Food-to-go Premium food-to-go offer with focus on
time-of-day merchandising
Whole Foods Market Supermarket Flagship store with impressive food
counters, beer room
Citarella Supermarket (gourmet) Fresh fish, meat and bakery counters
Eli’s Manhattan Supermarket (gourmet) Unique concept incorporating grocery store,
restaurant and wine shop
Fairway Market Supermarket Excellence in ranging, merchandising,
availability and shopper engagement
Stores to see
Source: IGD Research

5. © IGD 2014
Where to find the stores
Source: IGD Research
1. Duane Reade
2. Gourmet Garage
3. Trader Joe’s
4. Eataly
5. Dean & Deluca
6. Balducci’s
7. Whole Foods Market
8. Citarella
9. Eli’s Manhattan
10. Fairway Market
11. Jacob K. Javits Center
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2
3 4
5
6
7
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9
10
11

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1. Duane Reade
100 Broadway, New York, NY 10005
What’s special?
• This location has a number of unique features,
including its ‘chop’ custom salad bar and cafe
Key features:
• One of the most impressive features of this store is
the extended food service counter which runs along
one side of the store, including the ‘up market cafe’
with a full service coffee offer, bakery and ‘up market
chop’, its fresh customised salads offer
• Ranges have been developed to meet the needs of
city workers. Chilled, frozen and grocery ranges are
focused on office meal solutions – both single serve
and office parties
• Within core packaged goods there is a strong
emphasis on grab and go and frozen heat and eat
solutions
• Store design reflects New York, featuring subway style
tiles and city lamps, and a ‘Canyon of Heroes’
highlights key events/people that have featured in
ticker tape parades in the city
Source: IGD Research
Store info
Why Visit? Unique food-to-go focused
format , with an emphasis on
lunch-time meal solutions
Store format Drugstore
Location Financial district

7. © IGD 2014
2. Gourmet Garage
453 Broome St New York, NY 10013
What’s special?
• Impressive range of food-to-go options including its
own private label ranges, sold under the “Shop like a
chef” strapline, evoking its heritage as a wholesaler
to restaurants
Key features:
• Focus on fresh produce, meat, seafood, cheese, and
exotic and speciality food items
• Offers a phone-in delivery service with same-day
delivery for orders placed before 5pm
• Also offers a comprehensive catering service
• Has a strong focus on the shopping experience. This
was one of the first retailers in the city to pre-pack
gourmet food ranges to reduce shopper waiting times
• The Gourmet Garage cookbook has also been
published to further enhance its credentials in this
area
• High traffic levels at lunchtime requires focus on fast
and efficient service
Source: IGD Research
Store info
Why Visit? Premium focused deli and
grocery store, with focus on
convenience
Store format Convenience
Location SoHo

8. © IGD 2014
3. Trader Joe’s
675 6th Avenue, New York, NY 10011
What’s special?
• Trader Joe’s has an outstanding reputation for value,
product quality and unique product ranges
Key features:
• Trader Joe’s provides a unique shopping experience,
built around a strong store design identity, private
label products and high level of customer service
• Along with Whole Foods Market it is the only
national grocery chain with a presence in Manhattan
• Its value credentials are underpinned by its almost
exclusively private label focused product range
• Limited food-to-go offer, which consists mainly of
sandwiches, wraps and salads
• The store offers an extensive range of prepared
foods, although all are pre-packaged. Operating
costs are minimised through not having service
counters
Source: IGD Research, Google
Store info
Why Visit? One of the largest Trader Joe’s in
the city and a great example of
the proposition
Store format Discount
Location Midtown

9. © IGD 2014
4. Eataly
200 Fifth Avenue, New York, NY 10010
What’s special?
• Eataly is a great example of format blurring in
action, with the store focused on ‘The Market’ and
‘Eat’
Key features:
• Originally established in Italy in 2007, the New York
location opened in 2010. Additional locations have
opened in Rome and Tokyo
• The store offers a broad range of Italian fine foods,
including fresh and grocery ranges, along with 12
foodservice points
• The product range includes cheeses, pastry, pasta,
dry goods, a raw beef ‘sushi’ bar and cured meats.
There is also a butcher and fishmonger on the
premises
• The foodservice proposition consists of both
sit-down and casual eating areas
• The store is also home to the ‘La Scuola Di Eataly’
cooking school, which undertakes tastings and store
tours
Source: IGD Research, Eataly
Store info
Why Visit? Italian megastore with the feel
of an European market
Store format Hybrid (small supermarket and
foodservice)
Location SoHo

10. © IGD 2014
5. Dean & Deluca
620 8th Ave, New York, 10019
What’s special?
• Format has been developed to meet the
breakfast and lunchtime meal solutions of city
workers
Key features:
• The store benefits from high traffic as it is
located within the New York Times building and
directly opposite a major transit interchange
• It is renowned for its range of pastries and cakes,
including ranges from locally based companies
• It also offers a broad range of food options
including salad bar, sushi, sandwiches and hot
food
• The store benefits from a modern design with
large windows and natural light and a range of
in-store seating options
• The brand has an increasingly stronger
international presence following openings in the
Middle East and Asia
Source: IGD Research
Store info
Why Visit? Food-to-go format from one of
New York’s renowned gourmet
retailers
Store format Food-to-go
Location Midtown

11. © IGD 2014
6. Balducci’s Gourmet On the Go
8th Ave & 56th St, New York, 10019
What’s special?
• Operating with the ‘Food lover’s market’
strapline, Balducci’s is recognised in the US as
one of the leaders in the gourmet retailing
category
Key features:
• This small-format store is a variation on the
core ‘Gourmet On the Go’ concept the
company has developed, and the first to open
under this format
• The concept is built around breakfast and lunch
meal occasions with a focus on roasted coffees,
artisan breads, gourmet soups and custom
made sandwiches and salads
• Menu changes by time-of-day, and benefits
from strong traffic from city based workers and
tourists
• The store features a contemporary design
which is visually appealing
Source: IGD Research
Store info
Why Visit? Premium food-to-go offer with
focus on time-of-day
merchandising
Store format Food-to-go
Location Midtown

12. © IGD 2014
7. Whole Foods Market
10 Columbus Circle, Time Warner Center, New York, 10019
What’s special?
• This store brings together the key elements of the
retailer’s proposition, with an impressive range of
food counters and food-to-go options
Key features:
• Sushi counter, pizza oven and hot food bar are just
some of the impressive food-to-go elements. The
range available is ethically diverse reflecting the broad
cross-section of shoppers that visit this store
• ‘On Tap’, its in-store pub and restaurant, features an
extensive range of beers and hosts events during the
week
• Its ‘Whole Body’ section is larger than most of the
retailer’s other locations, with many unique products
featured
• The store also features an extended seating area.
Many tourists visit this store given its convenient
location adjacent to Central Park and other attractions
Source: IGD Research
Store info
Why Visit? Flagship store from the leading
health and natural foods retailer
in US
Store format Supermarket
Location Midtown

13. © IGD 2014
8. Citarella
3rd Ave & E 75th St, New York, NY 10021 9
What’s special?
• An established gourmet grocery store that has
strengths in several departments, and is a great
example of a store that caters for the New York
foodie
Key features:
• Its heritage as a seafood market is highlighted by
an extensive fresh fish counter which forms the
main focal point in the store
• Strong emphasis on product knowledge with high
staffing levels ensure a great shopping experience
in terms of customer service
• The main target shopper group is local residents.
The store is located in an up-market area
• The store has the look and feel which you would
expect from a New York deli
Source: IGD Research, Citarella
Store info
Why Visit? Outstanding reputation for fresh
fish, meat and bakery
Store format Gourmet supermarket
Location Midtown

14. © IGD 2014
9. Eli’s Manhattan
1411 3rd Avenue, New York, NY 10028
What’s special?
• European style market store, with a focus on offering
unique products alongside more recognised brands
Key features:
• This is one of the most premium focused grocery
stores in New York’s Upper Eastside and offers many
products that cannot be found elsewhere in
Manhattan
• Chef-prepared foods are outstanding and form a key
element of its catering and foodservice proposition
• Other standout departments/categories include fresh
produce, cheese , soup and its Kosher bakery
• There is a strong focus on product labelling and
information, with detailed cooking and/or
preparation information available for most fresh
products
• The ‘Taste’ restaurant and ‘W.I.N.E.’ wine shop, which
are located adjacent to the store, also demonstrate
the retailer’s focus on the unique and the upmarket
Source: IGD Research
Store info
Why Visit? Unique concept incorporating
grocery store, restaurant and
wine shop
Store format Gourmet supermarket
Location Midtown

15. © IGD 2014
10. Fairway Market
240 East 86th Street, New York, 10128 What’s special?
• This is a great shopping experience, with an unmatched
range of products in the city, and outstanding displays
supported by strong value mechanics
Key features:
• Header boards are used extensively across fresh
departments, sign-posting departments and categories,
engaging shoppers and providing additional
information
• Its unique approach to merchandising and ranging
come to life in the produce department
• Value credentials are under-pinned by a range of
promotion tactics including low prices on key items,
weekly promotions, four-weekly price freeze and flash
sales
• This location also features the retailer’s first ‘Fairway
Café To Go’ offering a range of grab and go products
including bagels, fresh-roasted coffee, sandwiches,
salads, and pastries
• The retailer has also developed an extensive private
label offer
Source: IGD Research
Store info
Why Visit? One of the best supermarkets in
the city in terms of ranging,
merchandising and shopper
communication
Store format Supermarket
Location Upper East Side

16. © IGD 2014
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