Brand design Bettini Bologna. Corporate identity.

1. brand design
bettinidesign

2. Digifly manufactures instrumentation
for flight. The brand is the expression
in a graphical plot of a radar; a straight
line that rotates the screen leaving a
trail.
Visually it is introduced as a stylized D,
of the name.
Year 1988.
The ancient Palazzo Malvasia in Castel
San Pietro Terme, after restoration, they
are put to the organization of events
and exhibitions.
The brand is a summary of the
container and the arches that are
everywhere. It also is the letters C and B,
initial Cellars Bollini.
Year 2011.
The company produces technical
accessories for sport. The brand is the
graphic abstraction of the flame of the
Olympic torch. It also has an aspect
floral, to capture the memories of the
trophies that are won with laurel
podium. The cage has been developed
along with the brand, and with more
reports, the purpose of get more
movement, musicality in honor to the
national anthems. Year 1987.
The full name of the company is
"Metéora artificial rocks', how many r!
Both then getting the sound of
pronunciation that the product business,
the rock, give effect made austere and
carved, which "Scratch". For me as the
wire that runs along the two contrasting
emme nearby. Also a product of that
kind of rocks balanced on towers of
earth, that I started turning the pair of
em positioning cutting. Year 1995.
It 'a company of construction.
The buildings are typically constructed
from aggregation of similar elements,
such as bricks. On the same principle
was thought the brand, where the set
of three forms obtained from areas of
the round logo, make up in stylized
form the initials B and C of Bologna
Buildings. The set has been rotated 45 °
to obtain higher contrast on the cuts.
Year 1998.
Manufacturer of components for
electronics. I looked for a sign that
could be identification of a sector.
Then had to stand out without being
confused with the other symbols of
the vast vocabulary of electronics, and
also be made in silver on the pcb. The
starting point is also the letter "e", the
initial of the name, and is symmetrical
as a sign of connection,
connection. Year 1991.
National courier, transport on a wheel, a
circle with a stylized fin, recovery from
that in the helmet of Mercury, the
messenger of the gods, which gives its
name to the company. The flap also
recalls a M, of the name. Later I always
tried to communicate without being
listed, but this brand has more than 30
years and I can still intense and clear, also
in the composition with the logo. Year
1983.
This is the brand name for a phone
service company. One circle was divided
to create a shape that resembles a face
on the phone. Thus become two C,
initial and call center.
The dynamics of the inclined part has
been taken up in the text, to
communicate the action of the service.
Year 2006.
Bologna costruzioni

3. Laser is a company that produces welds
by laser. The one with the laser is a weld
without weld material, ie the two parts
to be joined come together through
light. This peculiarity is indicated by the
abbreviation, consisting of two forms
together that sparkle, remembering that
the laser is a beam of light. The idea of
light and linear has also guided the
choice of font. Year 2003.
Production of leather goods, belts, bags,
accessories. Flower is a word often used
to define the quality of the leather; also
was looking for a sign that would work
also played many times on the same
surface, in order to texturize liners. Here
there is a real cage on the floor because
this sign is taken from a series of studies
done with ink on transparent acetate,
shaped by hand and photographed in
space. 2011.
Trademark for a television station of
Eastern European countries, with
headquarters in Albania. The symbol is
based on the wave sine wave is
traveling on the signal and is also
represented kinetically by the wave
motion. Year 1992.
Maserati cars, in the development of
its image, had produced over the
decades many symbols often
associated with trident, but of various
forms. It was necessary therefore to
redesign a final form, basing it on the
chance to play with current
techniques, the variety of materials
that make up the car today.
Year 2002.
The company performs the machining
of cutting and folding sheet metal. The
brand is generated inside a cage that is
not so much a cage of graphics, as a
technical drawing constructive, such as
those usually used in the workshop. The
visual result is reminiscent of the profile
of a cut and bent sheet metal that
combine the initials of the names of the
members.
Year 1998.
It 'a company that deals with the press.
The printing is done by cylindrical rollers,
which I took part and entered in a log
building to give the idea of the dynamic
printing of multiple. Slittandone part I
format a letter P, which is the initial of the
name. I then noticed that the negative is
formed at the center a white area
similar to a sheet. Here, as in other cases,
I have also recommended the name. Year
1991.
An architect, Bologna; not always
company need a brand, it is sometimes
also unnecessary, but here a hallmark aims
signature that makes visible the author
projects, and numerous reproductions
that are the multiple vision of this activity.
Emme letter reminded me very present
here an architectural form, the arcades;
on what I have finished the rest. I played
with light as in architecture. Year 2005.
The company manufactures equipment
for heavy carpentry. The brand is the
initial of the name consists of the steel
plates ideally shaped according to the
machining process.
The incompleteness of the desired
shape and the presence of elements
that include two and three dimensions,
they constitute a dynamic plasticity.
Year 2014.

4. Centro Duchamp headquarter, San Lazzaro di Savena
April 2005
On the phone, from studio Fragile (De Lucchi - Trimarchi),
Milano 2011
Archiginnasio, during the Biennale young
artists of Mediterranean Europe, the design sector.
Bologna 1988
Munari Studio, via Colonna,
Milano 1991
COM, San Giovanni in Persiceto
Bologna 1990
Letter from New York,
March 2009
dino
tomàs
bruno
bob
massimo
Via Solferino, Milano
September 1991
ag
mario

5. gavina
maldonado
munari
noorda
vignelli
fronzoni
trimarchi
«Some are masterpieces."
«They're beautiful."
«They are great works, you have to continue."
«Congratulations on your work, are really well-made, collect various teachings and techniques, so the marks are visible and can be managed properly to
employment."
«Brands that are very interesting, a good procedure and an equally interesting, but there are many, you made it all about you?"
«All very beautiful and appropriate to each use. Very interesting is the description of the construction of each brand, which reveals a discipline and approach
systematic problem. A beautiful teaching demonstration that would do very well to many young students and not only .... Who knows that one day not understood
the opportunity to do something together. I'd enjoy a lot. Again congratulations for the work done and the level of appropriateness of each brand. Really! "
«No professional has such a wide range of brands well made."

8. Born in Bologna in 1962, studied graphic design, communication
and product design in Bologna and Milan. In 1980 the first
assignment, the design documentation Augusta helicopters to follow
what BMW, Breda, Washington Metro, Oto Melara, Riva Calzoni,
Sasib. Since 1983 projects for Zanasi automatic machines, now the
group Ima. The following year he realizes for Faac logo, graphic
design and signage. In 1985, graphic and communication for Ducati
Energia, Effer crane, Group Lamborghini, Tassinari scales, Sideros,
and the following year for Atlas Copco, Baltur, Cattabriga, Fish,
Vespa Piaggio. 1987 is the first prize in the international design
competition for Emu with a garden chair, exposed to Centrodomus of
Milan, in jury Richard Sapper and Pierluigi Cerri, Jonathan de Pas,
Manolo de Giorgi. In 1988 he was selected among young Italian
designers Biennale Europe young, in jury Giancarlo Piretti and
Dino Gavina, Show in Sala Farnese, Palazzo d'Accursio in Bologna.
Began a long collaboration with graphic Dino Gavina at the
headquarters in San Simon Lazarus and attended the studio of
Giancarlo Piretti. Meet the American graphic Saul Bass, Tomas
Maldonado and advertising Armando Testa. He exhibited a
prototype design at the Biennale de la Création in Belgium at Interieur
88. 1989 special mention for Posts and Telecommunications in Japan
for graphic design. Special mention to CDAE, Belgium, for the design
of a car ideal for a united Europe in 1993. Since 1988 he attended
the studio of Bruno Munari. Some projects of graphic and product
design, including brand Aneta, Milan; Form Finland, Porvoo, Finland;
Duker Design Prize, Stuttgart, Germany; projects are exhibited in
Milan and the Design Center Stuttgart. Draw the technical
documentation of Piretti collection. Graphics & Design for Telecom.
Since 1991 is the AG Fronzoni studio in Milan and collaborates
coordinated image of the Montedison group (Bob Noorda) and
Ferruzzi. Collaboration with Castles and COM for the representation
of technical products. Advertising campaign for Simmons in France.
Graphics and corporate for the race nautical offshore Venice-
Montecarlo. Graphics for the publisher Cappelli, Bologna. Symbol
for an environmental project in the Province of Bologna. Arrangement
of 'archive AG Fronzoni in Milan.

9. Award for the graphic image of the Foundation Valentine Saint, in
Terni. Special prize of the criticism for the poster for the largest
retrospective of American art in Europe, exhibited at the Lingotto in
Turin at the entrance, for the duration of the exhibition. 1992 graphic
design for Imaginaria group Rinascente, with shows at Palazzo
Durini in Milan. Manifesto for the fifth centenary of the discovery of
the Biennial of the poster. Project dell'allestimento and graphics for
the exhibition of Franco Fontana at Palazzo Re Enzo, Bologna.
Receives Honourable Mention at the Compasso d'Oro ADI for the
design of products Digifly aeronautical instrumentation, and a special
mention to Duker Design Prize, Germany. Brand and corporate
identity for the Grand Hotel Duomo of Milan. Some other projects in
the same year are: Cosmopack and Waterlily in Milan; Toyooka, Japan;
Braun Prize, Germany. In 2004 he received the ADI Design Index for
kitchen design Kipro. In the same year, Massimo Iosa Ghini invited
him to design the brand new Maserati and the corporate world. More
recently focused its activities on professional projects, collaborating in
the graphic design or with several companies, including BMW, Hats
publisher, Cattabriga, Municipality of Bologna, Ducati energy,
Emporio Armani, Ferrari car, Rancilio, Teatro alla Scala, Teko,
Telecom Italy, University of L'Aquila, Swarovski. Designed from 1985
to now over 300 brands for companies and products, and numerous
corporate images, including 20 international, including Maserati car.
The projects have been published by: Abitare, Archivio, Arte, Arte in,
Art leader, Casa Vogue, Case da abitare, 100 Cucine, Domus, Donna
moderna, Elle, Elle decor, Gap casa, Grand gourmet, Flash art, Interni,
International design review, Italia oggi, L'ambiente cucina, La mia
casa, L'Architettura, Lineagrafica, Milano finanza, Moda on-line,
Mood, National geographic, Ottagono, Per lui, Rassegna, Vogue,
and newspapers: Il Corriere della sera, La Stampa, Il Foglio, Il
Giornale, Il Resto del Carlino, Il Manifesto, L'Unità, Il Mattino, Paese
Sera, Il Messaggero, Il Sole 24 Ore, La Nazione, and specialist
programs broadcast by Rai and Mediaset . Today, in addition to
design and consultancy programmed to farms under brand identity
and corporate image, communication and product design.

10. bettinidesign
bettini@bettinidesign.it
Bologna Italia