Go For Growth '16 - Speakers' Slides With Links to Articles
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- Every speakers' stop/start/continues - Links to all the articles they cited - Look out for the Spotify playlist link
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Go For Growth '16 - Speakers' Slides With Links to Articles
- 2. Maureen Blandford VP Marketing / GrowthIntel / @MaureenB2B Facilitated by
- 3. Order of Speakers page 03 Martin Bryant Bev Burgess David Keene Kieran Flanagan Nick Goode Tom Gatten Marshall Kirkpatrick Jon Miller
- 4. Martin Bryant Editor-at-Large / The Next Web / @MartinSFP
- 5. Martin Bryant Editor-at-Large / The Next Web / @MartinSFP page 05 Stop / Publishing appalling content marketing
- 6. Martin Bryant Editor-at-Large / The Next Web / @MartinSFP page 06 Stop / Publishing appalling content marketing / Using empty buzzwords
- 7. Martin Bryant Editor-at-Large / The Next Web / @MartinSFP page 07 Start / Evolving from publisher to editor Stop / Publishing appalling content marketing / Using empty buzzwords
- 8. Martin Bryant Editor-at-Large / The Next Web / @MartinSFP page 08 Start / Evolving from publisher to editor Continue / To recognise that people are more than metrics and hierarchies Stop / Publishing appalling content marketing / Using empty buzzwords
- 9. Bev Burgess SVP / ITSMA EMEA / @BurgessBev
- 10. Bev Burgess SVP / ITSMA EMEA / @BurgessBev page 010 Stop / Focusing on your own products so much
- 11. Bev Burgess SVP / ITSMA EMEA / @BurgessBev page 011 Stop / Focusing on your own products so much Start / Looking at the whole customer experience
- 12. Bev Burgess SVP / ITSMA EMEA / @BurgessBev page 012 Stop / Focusing on your own products so much Start / Looking at the whole customer experience / Looking for ways to innovate with customers
- 13. Bev Burgess SVP / ITSMA EMEA / @BurgessBev page 013 Stop / Focusing on your own products so much Start / Looking at the whole customer experience / Looking for ways to innovate with customers Continue / Thought leadership
- 14. David Keene Field Sales, Success & Product Strategy / Google Apps For Work / @dkeene
- 15. page 015 Stop / The obsession with targeting Cs David Keene Field Sales, Success & Product Strategy / Google Apps For Work
- 16. page 016 Stop / The obsession with targeting Cs / The lack of sensitivity to data ownership and intrusion David Keene Field Sales, Success & Product Strategy / Google Apps For Work
- 17. page 017 Stop / The obsession with targeting Cs / The lack of sensitivity to data ownership and intrusion Start / Creating moments; don’t be afraid to be genuine David Keene Field Sales, Success & Product Strategy / Google Apps For Work
- 18. page 018 Stop / The obsession with targeting Cs / The lack of sensitivity to data ownership and intrusion Start / Creating moments; don’t be afraid to be genuine Continue / To take risks and check your own bias at every opportunity David Keene Field Sales, Success & Product Strategy / Google Apps For Work
- 19. Kieran Flanagan Marketing Director / HubSpot EMEA / @searchbrat
- 20. Kieran Flanagan Marketing Director / HubSpot EMEA / @searchbrat page 020 Stop / Using too many metrics
- 21. Kieran Flanagan Marketing Director / HubSpot EMEA / @searchbrat page 021 Stop / Using too many metrics Start / Being better at hiring
- 22. Kieran Flanagan Marketing Director / HubSpot EMEA / @searchbrat page 022 Stop / Using too many metrics Start / Being better at hiring Continue / Quality
- 23. Nick Goode Global VP Product Management / Sage / @nickgoode
- 24. Nick Goode Global VP Product Management / Sage / @nickgoode page 024 Stop / Treating your accounting as a retrospection process
- 25. Nick Goode Global VP Product Management / Sage / @nickgoode page 025 Stop / Treating your accounting as a retrospection process Start / Looking at tools and processes; process serves outcome
- 26. Nick Goode Global VP Product Management / Sage / @nickgoode page 026 Stop / Treating your accounting as a retrospection process Start / Looking at tools and processes; process serves outcome Continue / Social engagement
- 27. Tom Gatten CEO / GrowthIntel
- 28. Tom Gatten CEO / GrowthIntel page 028 Stop / Accepting the inefficient status quo in sales and marketing
- 29. Tom Gatten CEO / GrowthIntel page 029 Stop / Accepting the inefficient status quo in sales and marketing Start / Recording your negatives
- 30. Tom Gatten CEO / GrowthIntel page 030 Stop / Accepting the inefficient status quo in sales and marketing Start / Recording your negatives Continue / Blending sales and marketing
- 31. Marshall Kirkpatrick CEO / Little Bird / @marshallk
- 32. Marshall Kirkpatrick CEO / Little Bird / @marshallk page 032 Stop / The constant self-promotion
- 33. Marshall Kirkpatrick CEO / Little Bird / @marshallk page 033 Stop / The constant self-promotion Start / Thinking about influencer marketing beyond advocacy
- 34. Marshall Kirkpatrick CEO / Little Bird / @marshallk page 034 Stop / The constant self-promotion Start / Thinking about influencer marketing beyond advocacy Continue / Reading
- 35. Jon Miller CEO, Co-Founder / Engagio
- 36. Jon Miller CEO, Co-Founder / Engagio page 036 Stop / Measuring and managing marketing only on net-new business
- 37. Jon Miller CEO, Co-Founder / Engagio page 037 Stop / Measuring and managing marketing only on net-new business Start / Radically improve sales development outbound
- 38. Jon Miller CEO, Co-Founder / Engagio page 038 Stop / Measuring and managing marketing only on net-new business Start / Radically improve sales development outbound Continue / Account-based marketing
- 39. All the Assets Mentioned by the Speakers Brands Need to Evolve from Publisher to Editor Persuading Buyers to Choose You (pdf) Avinash Kaushik’s See-Think-Do Martin Bryant Bev Burgess David Keene Kieran Flanagan Nick Goode Tom Gatten Marshall Kirkpatrick Jon Miller Joinership is the New Leadership Your 20th Century Data Hangover (pdf) 5 Ways to Think More About the Long Term* Seven Thought-Provoking Ways That Account Based Marketing Turns Demand Generation Upside Down The Marketer’s Guide to Growth Spurts Brand + Culture + Innovation = Growth *not actually mentioned but still great, so we’ve included them too
- 40. Let us know what you think
Editor's Notes
- Likes writing about - the ones who are making a change to the world that goes way beyond their business. Kontainers, Import.io (working with data) Common: judge B2B companies - crafting a story when you’re talking more broadly about your story… forgetting that there are people more than metrics and hierarchies.
- Likes writing about - the ones who are making a change to the world that goes way beyond their business. Kontainers, Import.io (working with data) Common: judge B2B companies - crafting a story when you’re talking more broadly about your story… forgetting that there are people more than metrics and hierarchies.
- Likes writing about - the ones who are making a change to the world that goes way beyond their business. Kontainers, Import.io (working with data) Common: judge B2B companies - crafting a story when you’re talking more broadly about your story… forgetting that there are people more than metrics and hierarchies.
- Likes writing about - the ones who are making a change to the world that goes way beyond their business. Kontainers, Import.io (working with data) Common: judge B2B companies - crafting a story when you’re talking more broadly about your story… forgetting that there are people more than metrics and hierarchies.
- Likes writing about - the ones who are making a change to the world that goes way beyond their business. Kontainers, Import.io (working with data) Common: judge B2B companies - crafting a story when you’re talking more broadly about your story… forgetting that there are people more than metrics and hierarchies.
- Having no clue where you are with your accounts, mobile, much closer to the numbers all the time and enable.
- Look at tools and processes. Sounds boring but you shouldn’t be scared to look.
- I see lots of businesses adopting social media and engaging with their customers online; engaging that way is much more likely. Open digital engagement. Always-on constant responsiveness. Maureen: How’s that impacted your business? Joinership, picked up by a blog. Corporate athlete, engaging healthy open, someone who wants to share. Open random and Supportive. Thomas Power.
- Stop: ridiculous investment in tech stack bandaids (wasting millions on carpet-bombing rubbish prospects) Start tracking the quality of your leads / optimising every stage of your funnel / see things more holistically Continue: seeing them as the same entity
- Stop: ridiculous investment in tech stack bandaids (wasting millions on carpet-bombing rubbish prospects) Start tracking the quality of your leads / optimising every stage of your funnel / see things more holistically Continue: seeing them as the same entity
- Stop: ridiculous investment in tech stack bandaids (wasting millions on carpet-bombing rubbish prospects) Start tracking the quality of your leads / optimising every stage of your funnel / see things more holistically Continue: seeing them as the same entity