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Become a Cisco Select Certified Partner
Get Access to Specialised Resources and Increase Your Profitability



The Cisco Select Certification is a partner certification that provides you with industry recognition and a range of
benefits to support you in building and sustaining a profitable business. We want to help you increase your sales
by taking advantage of all the benefits that the Cisco Select has to offer:

Get the latest news from Cisco                                           Receive special pricing with the Opportunity Incentive Programme
To ensure you are receiving information from Cisco on programmes,        The Cisco Opportunity Incentive Programme (OIP) provides protection
tools, technologies and solutions that are relevant to your job role,    and promotional discount incentives to channel partners who actively
please take a moment to log into the Partner Self-Service tool and       identify, develop, and win new business opportunities. Cisco OIP
update your profile, to help us improve our communications with you.     offers an incremental discountto partners with approved OIP deals.
Visit www.cisco.com/go/updatemyprofile.                                  Visit www.cisco.com/go/oip.


Gain recognition from Cisco account teams                                Close more sales with great discounts using Fast Track 2
                                                                         Promotions
Select Certified Partners are recognised as knowledgeable and highly
capable partners in the small business and mid market l space.           As a Select Certified Partner you can take advantage of Cisco’s Fast
                                                                         Track 2 Promotion which is designed to help you improve your deal
Achieve market differentiation                                           flow and revenue potential by getting fast quotes, competitive pricing,
                                                                         and quick availability on high-volume core networking products.
The Select Certification can help differentiate you from the             Visit www.cisco.com/go/fasttrack2.
competition, as it demonstrates expertise and showcases your trusted
advisor credentials and competency in selling and deploying Cisco
                                                                         Contact your Cisco Partner Advisor for non technical questions
solutions. Visit http://bx.cisco.com/cbx-portal/.
                                                                         This support service for Select Certified Partners makes working
Take advantage of discounts on demonstration products with the           with Cisco, so much easier. Talk or chat online with a Partner Advisor
Not for Resale Programme                                                 agent to obtain answers to non-technical questions regarding sales,
                                                                         programmes and tool usage. Visit www.cisco.com/go/partneradvisor.
The Cisco Not For Resale Programme (NFR) provides you, as a
Select Certified Partner, with an upfront discount of up to 70 percent
                                                                         Leverage the Cisco Partner Helpline for technical support
on selected Cisco products and solutions when purchased for your
company’s IT infrastructure and/or for demonstration purposes.           We want you to succeed, so we’ve made sure you have every form
Visit www.cisco.com/go/nfr.                                              of support imaginable. The Partner Helpline provides one-to-one
                                                                         assistance on everything from pre-sales support to product design
                                                                         and technical post sales support. Visit www.cisco.com/go/ph.
Close deals and maintain profitability with Cisco incentives
and promotions
                                                                         Create your own workspace with My Cisco
Cisco has developed several promotions and incentives to drive sales.
From simple discounts to competitive trade-ins, from products to         My Cisco is an integrated web page you can use to create your
solutions, to Cisco Architectures, Cisco promotions can give you the     very own customised workspace and improve your productivity. Add
edge and help make a big difference to your profitability. Visit         modules from a catalog of options and get immediate access to the
www.cisco.com/web/partners/incentives_and_promotions/index.html          business applications and information you use most frequently.
                                                                         Visit www.cisco.com/go/mycisco.
Increase your profitability on Cisco products with the
VIP Express Programme                                                    Take advantage of the Cisco Commerce Workspace

As a Cisco Select Partner, you are eligible to enroll onto the VIP       Cisco Commerce Workspace (CWW) provides one integrated,
Express Programme. This programme offers you financial rewards,          streamlined, and simplified commerce experience that allows you
of up to 10 percent rebate, for selling selected Cisco products.         to: register deals; configure and price products software and related
Visit www.cisco.com/go/vipexpress to find out more.                      services; and submit orders from a single Workspace. Visit
                                                                         www.cisco.com/web/partners/events/commerce_workspace.html.
Participants in VIP will receive a fixed cash back payment on eligible
products, so the more you sell the more you earn. To enroll in the VIP
Express Programme, visit www.cisco.com/go/ppe.
Access free technical and sales training                                                                                Leverage Cisco co-branded marketing materials and services to
                                                                                                                        drive incremental revenue
Training increases your ability to successfully sell, design and deploy
Cisco solutions:                                                                                                        To assist you in your marketing and to generate incremental
                                                                                                                        opportunities for your business you will have access to customisable
        •	      Cisco Authorised Distributors are committed to serving
                                                                                                                        marketing materials and services. As a Select Certified Partner, you
                the small business and mid market and providing focused
                                                                                                                        will be allocated a Cisco Marketing Agent that can offer you support
                training on Cisco solutions and services. Visit
                                                                                                                        and advice to help you create marketing activities and maximise
                http://tools.cisco.com/WWChannels/LOCATR/
                                                                                                                        your return on investment. To further support you, Cisco also offers
                openDistributorSearch.do.
                                                                                                                        funding for your co-marketing campaign*. Visit www.cisco.com/go/
        •	      Small Business University offers you training courses on                                                partnermarketing. *Terms and conditions apply.
                how to market, sell, and deploy Cisco solutions to small
                businesses. Visit www.cisco.com/go/smbuniversity.
                                                                                                                        Accelerate your productivity with Partner Practice Builder
        •	      Partner Education Connection (PEC) is an educational tool
                                                                                                                        Accelerate your growth and productivity by optimising business
                that provides online training on products, tools and solutions.
                                                                                                                        practices in Unified Communications, Contact Centre, Security,
                Visit www.cisco.com/go/pec.
                                                                                                                        Wireless, Small Business and more. Visit www.cisco.com/go/
                                                                                                                        practicebuilder.
Join Cisco Communities
Make sure you are taking full advantage of the various Cisco                                                            Maximise your business potential with Cisco - A competitive edge
communities. There is no better way to learn and leverage best
                                                                                                                        The Cisco Competitive Portal holds a powerful ‘BITE’ with a wealth
practices than by connecting to other people working in the field.
                                                                                                                        of information on competitors’ solutions, products and businesses.
        •	      Cisco Small Business Support Community provides practical                                               Designed for Select Certified Partners, Cisco also provides resources
                information with technical discussions, news, contacts,                                                 to defend against competitive and market gossip and myths - all ready
                and resources                                                                                           to go and easy to use. Visit www.cisco.com/go/competive.
        •	      Learn more about all Cisco technologies customers, plus
                partner services and programmes through the Partner                                                     Chart a course for customer satisfaction with the Smart
                Central Community                                                                                       Business Roadmap
        •	      Cisco Support Community (NetPro) is a Cisco discussion                                                  When you introduce Cisco products and services into your portfolio,
                forum that can help answer difficult questions. A special Ask                                           Cisco Smart Business Roadmap helps you create a reusable sales
                the Expert feature offers deeper information about a specific                                           planning process for more efficient and more profitable customer
                Cisco technology every two weeks                                                                        engagements. Visit www.cisco.com/go/sbr.


Increase your competitive advantage with Cisco technical services
As a Cisco Select Certified Partner, you are eligible to sell Cisco                                                          How to become a Cisco Select Certified Partner
technical services, which could add significant value to your                                                                Simply follow three easy steps:
sales proposition.                                                                                                           1.      Prepare. Firstly you will need to allocate an Account
        •	      Cisco SMARTnet Service – an award winning technical                                                                  Manager and/or Sales Engineer to study and prepare
                support service                                                                                                      for the Cisco Small Business Specialisation. This can be
                                                                                                                                     done via online training, so whenever it is most convenient
        •	      Cisco Smart Foundation Service – entry level technical                                                               for them. Visit www.cisco.com/go/smbuniversity for
                support service                                                                                                      more information.
You will also have access to the Cisco Services Accelerate                                                                   2.      Pass. The allocated member of your organisation will then
Programme – a robust training programme, designed to help you                                                                        need to sit and pass the relevant online exams (cost per
sell services effectively. Visit www.cisco.com/web/partners/sell/smb/                                                                exam per individual is currently $65USD).
products/services.html.
                                                                                                                             3.      Apply. Once your organisation achieves the Small Business
                                                                                                                                     Specialisation, you can then simply complete an online
Offer Cisco Capital financing to your customers                                                                                      application form at the Certification and Specialisation
By offering Cisco Capital Financing as part of your sales strategy                                                                   Application (CSApp) tool. Visit www.cisco.com/go/csapp to
you could overcome common customer objections around budget                                                                          gain your Select Certification.
and enable your customers to acquire the technology solution their
business needs, rather than the one their budgets dictates. Visit
www.cisco.com/web/emergingmarkets/ordering/capital/index.html.
                                                                                                                        Cisco Select Partner Benefits may vary per country.
                                                                                                                        Please contact your Cisco Partner Advisor or Authorised Cisco
Use Cisco SMART Designs - the network without the guesswork
                                                                                                                        Distributor to discover which benefits you can take advantage of.
Check out Cisco SMART Designs. Our portfolio of proven and
validated network solutions, optimised to help you save time, increase
                                                                                                                        For more information, visit www.cisco.com/go/select
your profitability and quickly and effectively meet the needs of small
businesses. Visit www.cisco.com/go/partner/smartdesigns.




© 2011 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.
All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (rotl/12353b/08.11)
                                                                                                                                                                                                                       (rotl/12566/09.11)

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Reasons to become a Cisco Select Partner

  • 1. Become a Cisco Select Certified Partner Get Access to Specialised Resources and Increase Your Profitability The Cisco Select Certification is a partner certification that provides you with industry recognition and a range of benefits to support you in building and sustaining a profitable business. We want to help you increase your sales by taking advantage of all the benefits that the Cisco Select has to offer: Get the latest news from Cisco Receive special pricing with the Opportunity Incentive Programme To ensure you are receiving information from Cisco on programmes, The Cisco Opportunity Incentive Programme (OIP) provides protection tools, technologies and solutions that are relevant to your job role, and promotional discount incentives to channel partners who actively please take a moment to log into the Partner Self-Service tool and identify, develop, and win new business opportunities. Cisco OIP update your profile, to help us improve our communications with you. offers an incremental discountto partners with approved OIP deals. Visit www.cisco.com/go/updatemyprofile. Visit www.cisco.com/go/oip. Gain recognition from Cisco account teams Close more sales with great discounts using Fast Track 2 Promotions Select Certified Partners are recognised as knowledgeable and highly capable partners in the small business and mid market l space. As a Select Certified Partner you can take advantage of Cisco’s Fast Track 2 Promotion which is designed to help you improve your deal Achieve market differentiation flow and revenue potential by getting fast quotes, competitive pricing, and quick availability on high-volume core networking products. The Select Certification can help differentiate you from the Visit www.cisco.com/go/fasttrack2. competition, as it demonstrates expertise and showcases your trusted advisor credentials and competency in selling and deploying Cisco Contact your Cisco Partner Advisor for non technical questions solutions. Visit http://bx.cisco.com/cbx-portal/. This support service for Select Certified Partners makes working Take advantage of discounts on demonstration products with the with Cisco, so much easier. Talk or chat online with a Partner Advisor Not for Resale Programme agent to obtain answers to non-technical questions regarding sales, programmes and tool usage. Visit www.cisco.com/go/partneradvisor. The Cisco Not For Resale Programme (NFR) provides you, as a Select Certified Partner, with an upfront discount of up to 70 percent Leverage the Cisco Partner Helpline for technical support on selected Cisco products and solutions when purchased for your company’s IT infrastructure and/or for demonstration purposes. We want you to succeed, so we’ve made sure you have every form Visit www.cisco.com/go/nfr. of support imaginable. The Partner Helpline provides one-to-one assistance on everything from pre-sales support to product design and technical post sales support. Visit www.cisco.com/go/ph. Close deals and maintain profitability with Cisco incentives and promotions Create your own workspace with My Cisco Cisco has developed several promotions and incentives to drive sales. From simple discounts to competitive trade-ins, from products to My Cisco is an integrated web page you can use to create your solutions, to Cisco Architectures, Cisco promotions can give you the very own customised workspace and improve your productivity. Add edge and help make a big difference to your profitability. Visit modules from a catalog of options and get immediate access to the www.cisco.com/web/partners/incentives_and_promotions/index.html business applications and information you use most frequently. Visit www.cisco.com/go/mycisco. Increase your profitability on Cisco products with the VIP Express Programme Take advantage of the Cisco Commerce Workspace As a Cisco Select Partner, you are eligible to enroll onto the VIP Cisco Commerce Workspace (CWW) provides one integrated, Express Programme. This programme offers you financial rewards, streamlined, and simplified commerce experience that allows you of up to 10 percent rebate, for selling selected Cisco products. to: register deals; configure and price products software and related Visit www.cisco.com/go/vipexpress to find out more. services; and submit orders from a single Workspace. Visit www.cisco.com/web/partners/events/commerce_workspace.html. Participants in VIP will receive a fixed cash back payment on eligible products, so the more you sell the more you earn. To enroll in the VIP Express Programme, visit www.cisco.com/go/ppe.
  • 2. Access free technical and sales training Leverage Cisco co-branded marketing materials and services to drive incremental revenue Training increases your ability to successfully sell, design and deploy Cisco solutions: To assist you in your marketing and to generate incremental opportunities for your business you will have access to customisable • Cisco Authorised Distributors are committed to serving marketing materials and services. As a Select Certified Partner, you the small business and mid market and providing focused will be allocated a Cisco Marketing Agent that can offer you support training on Cisco solutions and services. Visit and advice to help you create marketing activities and maximise http://tools.cisco.com/WWChannels/LOCATR/ your return on investment. To further support you, Cisco also offers openDistributorSearch.do. funding for your co-marketing campaign*. Visit www.cisco.com/go/ • Small Business University offers you training courses on partnermarketing. *Terms and conditions apply. how to market, sell, and deploy Cisco solutions to small businesses. Visit www.cisco.com/go/smbuniversity. Accelerate your productivity with Partner Practice Builder • Partner Education Connection (PEC) is an educational tool Accelerate your growth and productivity by optimising business that provides online training on products, tools and solutions. practices in Unified Communications, Contact Centre, Security, Visit www.cisco.com/go/pec. Wireless, Small Business and more. Visit www.cisco.com/go/ practicebuilder. Join Cisco Communities Make sure you are taking full advantage of the various Cisco Maximise your business potential with Cisco - A competitive edge communities. There is no better way to learn and leverage best The Cisco Competitive Portal holds a powerful ‘BITE’ with a wealth practices than by connecting to other people working in the field. of information on competitors’ solutions, products and businesses. • Cisco Small Business Support Community provides practical Designed for Select Certified Partners, Cisco also provides resources information with technical discussions, news, contacts, to defend against competitive and market gossip and myths - all ready and resources to go and easy to use. Visit www.cisco.com/go/competive. • Learn more about all Cisco technologies customers, plus partner services and programmes through the Partner Chart a course for customer satisfaction with the Smart Central Community Business Roadmap • Cisco Support Community (NetPro) is a Cisco discussion When you introduce Cisco products and services into your portfolio, forum that can help answer difficult questions. A special Ask Cisco Smart Business Roadmap helps you create a reusable sales the Expert feature offers deeper information about a specific planning process for more efficient and more profitable customer Cisco technology every two weeks engagements. Visit www.cisco.com/go/sbr. Increase your competitive advantage with Cisco technical services As a Cisco Select Certified Partner, you are eligible to sell Cisco How to become a Cisco Select Certified Partner technical services, which could add significant value to your Simply follow three easy steps: sales proposition. 1. Prepare. Firstly you will need to allocate an Account • Cisco SMARTnet Service – an award winning technical Manager and/or Sales Engineer to study and prepare support service for the Cisco Small Business Specialisation. This can be done via online training, so whenever it is most convenient • Cisco Smart Foundation Service – entry level technical for them. Visit www.cisco.com/go/smbuniversity for support service more information. You will also have access to the Cisco Services Accelerate 2. Pass. The allocated member of your organisation will then Programme – a robust training programme, designed to help you need to sit and pass the relevant online exams (cost per sell services effectively. Visit www.cisco.com/web/partners/sell/smb/ exam per individual is currently $65USD). products/services.html. 3. Apply. Once your organisation achieves the Small Business Specialisation, you can then simply complete an online Offer Cisco Capital financing to your customers application form at the Certification and Specialisation By offering Cisco Capital Financing as part of your sales strategy Application (CSApp) tool. Visit www.cisco.com/go/csapp to you could overcome common customer objections around budget gain your Select Certification. and enable your customers to acquire the technology solution their business needs, rather than the one their budgets dictates. Visit www.cisco.com/web/emergingmarkets/ordering/capital/index.html. Cisco Select Partner Benefits may vary per country. Please contact your Cisco Partner Advisor or Authorised Cisco Use Cisco SMART Designs - the network without the guesswork Distributor to discover which benefits you can take advantage of. Check out Cisco SMART Designs. Our portfolio of proven and validated network solutions, optimised to help you save time, increase For more information, visit www.cisco.com/go/select your profitability and quickly and effectively meet the needs of small businesses. Visit www.cisco.com/go/partner/smartdesigns. © 2011 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (rotl/12353b/08.11) (rotl/12566/09.11)