Getting Your Organization Social Media Ready

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Social media assessment and readiness process outlined by Shane Gibson at the Socialized! Lunch. Shane Gibson talked about how to get your organization social media ready, social media policies, and best practices in social media integration.

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Getting Your Organization Social Media Ready

  1. 1. Getting Your Organization Social Media Ready#socializedyvr<br />
  2. 2. Social Media Ready<br />How to assess your organization’s social media readiness and effectiveness<br />How to develop a social media policy that promotes innovation and protects your brand<br />The 7 key components in an effective social media marketing plan<br />How not to waste time and resources<br />Where to start in the vast social media universe<br />
  3. 3. 7 Areas of Assessment<br />Social Hub<br />Social Outposts<br />Social Media Policy<br />Social Media Plan<br />Social Media Training / Equipping<br />Social Media Integration<br />Social Metrics, Monitoring and Measurement<br />
  4. 4. Social Hub<br />Social Capable?<br />Conversational?<br />Aggregate Voice?<br />Multiple Media and Networks to Talk?<br />Ease of use?<br />
  5. 5. Social Outposts<br />
  6. 6. Social Outposts<br />90/10?<br />Sufficient reach?<br />Engagement Pages?<br />Current?<br />Frequent?<br />Relevant?<br />
  7. 7. Social Media Policy<br />Creates a framework to work within<br />Protects brand<br />Helps socialize the company not a department<br />Easy to understand<br />Integrates with other agreements<br />
  8. 8. Great Social Media Policies<br />Ford Motor Company<br />Intel<br />US Army & Airforce<br />Easy Care Restoration<br />Sociable Rules of Engagement<br />
  9. 9. Info Graphics Help<br />
  10. 10. Social Media Plan<br />Identify Your Goal<br />Identify Your Target Audience and your Nano-markets<br />Pick the Right Platforms<br />Map out Social Etiquette and Policy and Train Team<br />Implement Listening and Engagement Strategy (Measure)<br />Know Core Pains, Dreams, and Goals<br />Uniquely Communicate Solutions Mixing Marketing Community, and Conversation (Calendar)<br />
  11. 11. Equipping and Training<br />Formats: Classroom, Webinar, Self-directed, coaching, peer mentoring.<br />Topics: Rules of Engagement, Core Tools of Engagement<br />Strategy: Look to mitigate biggest risk and train for biggest opportunities.<br />Duration: On-going and never-ending<br />
  12. 12. Social Media Integration<br />
  13. 13. Social Media Integration<br />From the C-Suite to<br /> the Frontlines<br />
  14. 14. How to win<br /><ul><li>Start with a socialized hub this could be corporate site and/or a blog
  15. 15. Start by listening then graduate to conversations and content
  16. 16. Have a policy, plan and integrate it across media and departments
  17. 17. Equip anyone that has social as part of their job activities</li></li></ul><li>How we can help<br />Keynote seminars<br />Comprehensive social media assessments<br />Strategy sessions and training<br />Custom screencasts, podcasts and modules<br />Full process or a la carte<br />
  18. 18. Next Steps?<br />Next Month: “Using social media for collaboration, communications and leadership within your organization.”<br />Socialized.me<br />Simply.ca<br />@ShaneGibson<br />@AnthonyCaridi<br />

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