Portion of a presentation drafted to help Hyatt Hotels & Resort accounts sell Starbucks Coffee to catering customers.

1. Ideas for Selling
Starbucks® Coffee
in Catering
Photographed at the
Elliott Grand Hyatt Seattle
HYATT
HOTELS & RESORTS
®

2. Selling Starbucks
Coffee in Catering
Include information about Starbucks coffee in your meeting
planner kits and menu packets to enhance customer
perception.
Increase customer satisfaction and revenue with Starbucks
coffee. Starbucks uses only 100% Arabica beans, the
highest quality coffee in the world, for a truly flavorful
taste experience.
Generate additional revenue by offering other Starbucks
coffee-related products such as bottled Frappuccino®, ice
cream novelties, biscotti, flavored syrups and Tazo® teas
(hot and bottled). For meetings, place a tin of Starbucks
After Coffee Mints at each place setting.

3. Merchandising Ideas
for Catering
Attractively merchandise coffee breaks with Starbucks coffee
identifiers, airpot or shuttle wraps and other marketing
materials.
At seated meals ask your servers to offer Starbucks coffee by
name and variety (Starbucks House Blend®, Starbucks Gaffe
Verona®, etc.).
Use lOoz. Starbucks ceramic logo mugs or 12-16oz. "to-go"
cups on coffee breaks to create a coffee shop experience and
increase coffee consumption.
Consider serving different Starbucks coffees throughout the
day - House or Breakfast Blend® for morning breaks. Light
Note Blend® mid-morning and Gaffe Verona® mid-afternoon
(goes well with chocolate and other sweets!).
Display information about the coffees that you are serving at
each coffee break. Information can include flavor profile,
countries of origin and recommended food pairings.