The document discusses research conducted by Amadeus on NextGen travelers aged 18-30. Key findings include:
NextGen travelers are tech-savvy, heavy internet and social media users who travel frequently. They want customized travel plans that provide uniqueness and opportunities for social interaction. They also expect seamless, on-the-go access to information when planning trips.
Three major trends were identified for satisfying NextGen needs: being a "smart consumer" through independent research; seeking uniqueness through differentiated, authentic experiences; and prioritizing social interaction through digital connectivity.
Brands need to inspire NextGen travelers rather than dictate to them. Providing personalized content and opportunities for co-creation and authentic local experiences
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
An initial product concept document that outlines the product conceptually, maps the journey, outlines the user experience elements and showcase page screen specs
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
How is mobile impacting the group travel experience?Mark Lesiw
Mobile is here. Are you ready?
"94% of people bring at least one mobile device when they take personal vacations." - Expedia.ca
How are you using mobile to improve your traveller experience and add value to your business?
Slides from webinar presented November 6. View the full video recording at:
http://blog.bundlemanager.com/webinar-how-is-mobile-impacting-the-in-trip-group-travel-experience/?s
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Social Media Marketing & the Travel IndustryGina Lednyak
What is social media marketing and how does it effect the tourism industry, how can your business leverage social media and finally what does the future of social media hold and what does it mean for your travel business.
Social Media as a Force Multiplier for the Travel IndustryMarc Lefton
This is a modified version of the keynote presentation I gave at the ATCA travel conference in Aruba, 4/2011. Includes more bullet points on visual slides and I removed case studies which need explanation.
An initial product concept document that outlines the product conceptually, maps the journey, outlines the user experience elements and showcase page screen specs
Impact of Social Media and Internet to the Travel Industry (2013)Joris Satyadharma
A follow up to the previous presentation of similar title. This presentation builds from the previous version with updated statistics to further explain the impact of social media and Internet as a whole to the travel and hospitality industry.
Although it contains global data I put more emphasis on South East Asia and Indonesia because of increasing travel demands here and it's also my primary market base.
If you would like to receive a copy of the presentation please send email to joris.satyadharma@gmail.com.
All data used in this presentation are credited to the respective sources and clearly indicated.
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
A look at the impact of social media in the travel and hospitality industry and why social networking sites like Facebook, Twitter, YouTube and TripAdvisor play important roles in your marketing plan. Together with growth in social media usage and understanding of how people use the services will help marketers to determine the right social media strategy for their business.
The Importance of Social Media - 2014 Maine Innkeepers Association ConferenceShannon Kinney
Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
This presentation will dive deeper into specific tactics for leveraging Reputation Management, Search Engine Optimization and Social Media to promote hospitality businesses to reach and attract visitors, offer customer service, build brand awareness and more.
Social Media and the Low Carbon Tourism ProjectSustDevMe
An introduction to our thinking about how social media might be leveraged for extending reach and building engagement with the Towards Low Carbon Tourism in Montenegro project run by the Centre for Sustainable Development. By Robin Hamman, Social Media and Engagement Consultant
Rodney Payne - The future of destination marketingRodney Payne
In November 2015, I was invited by the Tourism Industry Association of Canada to present on our experience in destination marketing around the world, and how shifts in the consumer landscape have created a new model for destination marketing and a new role for tourism boards.
Google conducted a new study among the leisure and business traveller segment to understand how trip planning behaviour has changed over the past year. Travel videos inspire the majority of leisure and business travellers to plan their trips, reveals the Google Think Insight study. @GoogleTravel @ThinkwithGoogle
On 18 April, Codehouse hosted The Financial Generation Gap – an event that brought experts and brands across the financial services marketing community together to discuss and debate how companies need to change how they market to and service the different generations of customers in today’s world – or risk the gap between what consumers want and what financial services brands offer becoming too wide to cross.
Speakers included:
Oliver Chesher, MD at Galibier
Dr Emmanuel Mogaji,. Lecturer in Advertising and Marketing Communications at University of Greenwich
Aadeel Peerally, chief product officer at WeSwap
Shaun Miller, digital experience consultant at Codehouse
Paul Jarrett, MD at Sonin
Impact of Social Media in Hospitality Industry (Indonesia)Joris Satyadharma
A look at the impact of social media in the travel and hospitality industry and why social networking sites like Facebook, Twitter, YouTube and TripAdvisor play important roles in your marketing plan. Together with growth in social media usage and understanding of how people use the services will help marketers to determine the right social media strategy for their business.
The Importance of Social Media - 2014 Maine Innkeepers Association ConferenceShannon Kinney
Dream Local Digital's Shannon Kinney attended the Maine Innkeepers Association's Annual Meeting & Conference to present emerging social media marketing trends for the hospitality industry, how these trends are affecting consumer shopping habits, and how to best leverage online tools for business growth and customer satisfaction.
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Online Marketing for Hospitality Businesses - eLearning University webinar - ...Shannon Kinney
This presentation will dive deeper into specific tactics for leveraging Reputation Management, Search Engine Optimization and Social Media to promote hospitality businesses to reach and attract visitors, offer customer service, build brand awareness and more.
Social Media and the Low Carbon Tourism ProjectSustDevMe
An introduction to our thinking about how social media might be leveraged for extending reach and building engagement with the Towards Low Carbon Tourism in Montenegro project run by the Centre for Sustainable Development. By Robin Hamman, Social Media and Engagement Consultant
Digital customer engagement is a critical success factor for market players in the travel sector. Switching between brands has never been easier for travelers. That's why it's critical for marketing and digital experts to offer a differentiated customer experience (CX) to better meet the consumers changing expectations for engagement with brands.
Today's digital solutions need to be built around customer engagement to provide an optimal and omni-channel CX. While the boundaries between physical and digital trade are increasingly blurred, strong brands understand they need to offer the best possible customer engagement tools.
In this new report, Redefining Digital CX in the Online Tourism, you'll explore the latest best practices for digital strategies: among them, conversational marketing approaches to bring back a human touch to the heart of the customer experience.
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
Understand, reach and engage mobile travelersLeadmill
During travels a significant number of people turn to their mobile devices to communicate with their relatives, seek for entertainment and resolve holiday – or business specific challenges.
This makes mobile an unique medium to reach and engage holiday travelers and achieve marketing specific goals.
But who are the mobile travelers and what are the best tactics to reach and engage them?
With insights to the mobile travel audience and best marketing tactics, this report is developed to help marketers such as airlines, hotels and other tourism-relevant companies to design their mobile marketing strategies.
Travel Industry has been in the frontline of innovation and disruption since the "Internet of Things " started, this trend is not changing. Take a glimpse of how internet, mobile and new technologies are disrupting the way consumers make travel decisions
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
Digital Marketing Analytics - Book Review by Kendall MatthewsKendall Matthews
Read Kendall Matthews review of Digital Marketing Analytics.
Authors Chuck Hemann and Ken Burbary breakdown consumer data into bite-size chunks and help you create actionable processes that deliver fast results.
To view more great resources, visit http://www.KendallMatthews.com
Travel agents are re-inventing themselves and dong value-add to the “new normal”. In fact, the travel agents have not only reinforced but also expanded their spectrum of offerings, having logged into the online networks’ USPs by embracing the system and adding that “extra”.
WanderFund is a mobile platform, in-destination solution that helps young travellers enjoy TUI's Specialist portfolio of activities by letting them crowd-purchase and crowdfund for activities that are normally out of their budget.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
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The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
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DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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2. Who is the NextGen traveler?
Young adults age 18-30 who travel frequently, are tech-savvy, and are
heavy Internet and social media users.
Why the NextGen traveler?
> Traveling has never been easier; evolution is occurring in the way
consumers perceive travel.
> The direct channel is slowly becoming the first touch point for many
savvy travelers.
> An abundance of free information online makes it easy.
Why NextGen is important
What do they really want from this information? What
would make their lives easier and hassle-free when
traveling? What do they really need at the time of
planning a trip?
This report showcases key needs – both now and in the
future for the NextGen traveler.
Amadeus research study: the NextGen traveler
Understanding trendsetters and future heavy consumers of travel is fundamental. It enables Amadeus and
its travel agency partners to continually innovate to provide customers with tools and technologies that
satisfy end traveler needs.
3. Behind the success of any shiny new product
or application of technology is a multitude of
enabling factors – social trends and needs, previous
technological platforms and systems, and business
and organizational models. It is therefore an
oversimplification to identify the top five technologies
that will change the world in any given area.
In this report, we have tried not to separate
technologies from the context in which they’re
developed, marketed and used. Our focus has not been
technology itself – but where it can and will make the
most difference.
“Travel agencies have all these touristy things to
do, but personally, I wouldn’t want to look at
these places. We want to go where we can meet
the people and get to know the culture.”
– NextGen traveler
Executive summary
Amadeus NextGen research report
The NextGen segment incudes trendsetters who
heavily use technology and social media. These
travelers are the heavy travel consumers of
the future.
Three key themes: the smart consumer, uniqueness search and social interaction
In-depth qualitative research enabled Amadeus to develop insightful conclusions about what travelers want,
both now and in the future. Three key themes emerged that satisfy these consistently evolving needs.
The smart consumer
• Digital natives, Internet experts
• Empowered to build personalized
travel packages
• Challenge status quo of traditional experts
• Channel agnostics: “Online & offline should
be seamless”
• Expect information on-the-go
• Channels: smartphone & optimized
Web content
• Want only beginning & end points
• Create own unique path in between
Uniqueness search
• Consider themselves “explorers”vs. tourists
• Crave differentiation & uniqueness
• Want customized travel plans
• Expect authentic, non-fabricated
experiences
Social interaction
• 24/7 engagement
• Friends & family interaction is essential
• Expect interactive conversation vs.
one-way communication
• Desire to engage with brands
4. “Social media and me: It’s an ongoing battle to find
balance between living in the real world and the online
community. I have Twitter, Facebook, LinkedIn, ASW,
Voyage Privé, MySpace, Skype and a website ... It’s a
crazy way to live, but also fun!”
– NextGen traveler
NextGen traveler criteria
What defines a NextGen traveler?
> 18 - 30 years old
> Heavy Internet users
> Technology savvy people
> College students
> Heavy social media users
> Frequent travelers
5. “If you are going to book the travel, you tell your agency
what you already know from your own research. This
gives you the feeling of being independent of the agency
in terms of decision-making, and the agency just
arranges everything.”
– NextGen traveler
The shift from tourist to explorer
NextGens are accustomed to surfing travel review sites, photos, videos, blogs and communities – at no cost.
They are more empowered than ever to decide what they want at the time of consumption or travel.
Savvy and empowered
NextGen power has increased through technology
advances. With access to vast amounts of information, they
are empowered to find almost anything online, making
them savvy consumers, proud in knowing how to compare
prices, read reviews, and get tips from blogs. Along with
their distrust of authority and cynicism toward advertising,
they like the independence they receive by making their
own decisions.
Transparent cost offer
Although unbundled pricing structures may bring new
and increased revenues, travelers want honest prices that
are transparent upfront. Value is added through clarity
and openness. Savvy travelers love surprises – but not
unexpected additional costs.
Reliable brand prescriber
Brands can play an essential role in a world that lacks
reliable references. Leading brands are those that make
NextGens feel special and unique, and offer trendy travel
ideas and aspirational activities. This leads to strong rapport
and trust, which builds more secure emotional bonds and
creates loyal customers.
Differentiation is a key selling proposition
Consumers are shopping smarter across all categories. It
is more important than ever to provide an offering that is
different and creative. Differentiation has always been key
in travel, and for the NextGen, this is more important than
ever.
24/7 support
Although they feel knowledgeable, NextGens will also
accept support during the process, as long as they still
feel in control. Using a travel agency is less popular because
they enjoy working out their own solutions. Despite their
“adventurer”and “explorer”mindsets however, NextGens
still want the comfort and security of knowing that if they
get into any trouble at any point on their journey, someone
can help them.
Seamless channel experience
Consumers are most comfortable when combining “the best of both worlds.”
They are channel agnostic. They want the speed and convenience of an online
purchase, coupled with a more broadening, satisfying and social experience.
They seek a full and enriching customer experience, as well as a stimulating
“touch and feel”environment that still takes them to a “different world.”
3Three key trends - The smart consumer
6. Project personality
Travelers don’t just want to be a number; they want to
be valued as individuals. They have online “personalities”
showcased through their photos, friends, interests and hobbies.
Consumers are more transparent than ever; understanding and
engaging with them is now a real possibility.
Personalized brand content
Engage travelers with personal content. Success cannot be
gauged by the number of likes/followers a brand has, but
rather engagement with its audience. Travelers want content
that adds value and supports them like a friend in a group. This
personalized interaction is key to relationship building.
Social media is the “personal assistant” to their
social life
Social networks inform NextGens about relevant news, enable
them to share photos, communicate with friends, and invite
others to events. Blogs and forums provide a platform for
communication among brands, peers and experts who can
provide purchasing and decision-making advice.
Stay connected
For today’s ever-connected travelers, a world of amazing
opportunity abounds. Consumers now demand interaction on a
regular basis just as they do with friends. Brands must become
part of their social circle and serve as the “go-to guy”for any
travel-related question.
Across borders
One barrier for travelers is the cost of using a mobile device
when traveling outside their home country. While limitations
still exist, giving travelers opportunities to still engage with
content will create happy customers. This includes making
information pre-downloadable, available offline, or “light”for
limited data usage when abroad.
3Three key trends - Social interaction
Complete social integration will power the future
Socializing is the essence of life for NextGens. They like to be in contact with others, sharing experiences
and hobbies that reflect how they want to be viewed by peers. Mobile adds to their 24/7 connected lifestyle.
Access to unlimited information has major implications for retail – especially travel.
“An online Facebook page provides a touch point for
customers, linking those who booked through that
particular agency, with others who will visit the same
city, country or location in the future. All travelers –
current and future – who have visited that place can
participate in chats that share information.”
– NextGen traveler
7. Co-creation
Positive collaboration between both the NextGen traveler and brand
will lead to an increased overall experience. Since NextGen travelers
have their own defined views about what would make their perfect
trip, brands can help by adding value through collaboration with the
consumer in a personal way.
Inspiration – not dictation
NextGen travelers have strong opinions about what they want, but
are equally open to ideas and suggestions. Similar to co-creation, the
best way to build strong, long-lasting relationships with NextGens
is to inspire them with activities that are different from the “typical
tourist.”
Authenticity
Imperfect is the new perfect. When travelers visit a new place, they
want the most local experience possible. They don’t want to be
branded a “tourist.”Enabling travelers to connect with people on a
local level will fulfill the need for authenticity.
Personal fulfillment and growth
Every experience must enhance a person and fulfill needs and
expectations. Because NextGens crave uniqueness, the opportunity
to improve themselves becomes more compelling than ever.
Providing a base for NextGens to achieve personal fulfillment is key
in satisfying their needs. Being able to pinpoint unique excursions
and “hidden gems”in global destinations will develop rapport,
longevity and loyalty.
3Three key trends - Uniqueness search
Finding the unfound, telling the untold, searching for uniqueness
NextGens want products, services, experiences and information that deliver “something different”and do not
duplicate what they already have or know. They also want content specifically tailored to them, not intended for
mass consumption.
“I want to meet locals, so I can soak up the local culture
from someone who truly knows the area, somewhere
off the beaten path.”
– NextGen traveler