3. CONCEPT STATEMENT 4
DESIGN STATEMENT 6
IMAGE STATEMENT 8
problem statement 10
PROGRAMMING & schematic 12
HIERARCHY DIAGRAM 17
FLOOR PLAN 19
LIGHTING PLAN 21
POWER AND DATA/VOICE PLAN 23
FIRE SUPPRESSION PLAN 25
FINISH PACKAGE BOOKLET 27
5. TO MODERNIZE THE OFFICE ENVIRONMENT WITH INDUSTRY LEADING
FEATURES AND A MODEST VISUAL APPEAL, INCLUDING INNOVATION
CONVEYED THROUGH THE CONSISTENT ARRANGEMENT OF COLORS
AND STATE-OF-THE-ART TECHNOLOGY IN BOTH SECURITY, EASE OF
USE AND SLEEK STREAMLINED FURNITURE AND FURNISHINGS.
9. the stacked, inter-
secting levels display
a modern design
that is not only
functional, but dy-
namic and appealing.
the building sections
create santuary and-
safety
11. FORM: THE OPEN FLOOR PLAN AND WORKSPACES WILL ALLOW FREE FLOWING
COMMUNICATION FOR COLLABORATION WHILE ALSO PROVIDING SANCTUARY
FOR INDIVIDUALIZED ATTENTION.
FUNCTION: COLLABORATION BETWEEN GROUPS AND INDIVIDUALS TO COMMUNI-
CATE OPENLY THROUGH THE USE OF PRIVATE AND SEMI-PRIVATE MEETING SPACES
WILL PROVIDE ADEQUATE CONNECTIONS.
ECONOMY: THE MODIFICATION OF FURNITURE ARRANGEMENTS WILL COMFORT
BOTH PRESENT AND INEVITABLE DEMANDS WHILE PROVIDING TIMELESS STYLE, DURA-
BILITY AND SUSTAINBALITY.
TIME: THE OPEN FLOOR PLAN WILL PROVIDE FLEXIBILITY THROUGHOUT WITH EASE
OF TRANSITION DURING CURRENT AND FUTURE GROWTH.
13. CRITERIA MATRIX S.Q
FOOTAGE
NEEDS
ADJACENCIES PUBLIC
ACCESS
DAYLIGHT
VIEWS
PRIVACY PLUMBING SPECIAL
EQUIPMENT
SPECIAL CONSIDERATIONS
1 RECEPTION 400 2,4 YES YES N/A YES YES Ref., icemaker, coffee service,
beverages.
2 OFFICE(S) 150 1, 2, 3 7, 10 NO YES YES NO YES HVAC controls, white board or
pin up
3 MANAGEMENT
OFFICE(S)
225 2, 7, 11, 13 NO YES YES YES YES Plasma T.V, display area, HVAC
controls, white board
4 CONFERENCE
ROOM
400 1, 6 NO YES YES NO YES Plasma T.V, break off areas,
credenza
5 SERVER
ROOM
100 2 NO NO NO NO YES 8 individual power receptacles,
secured room
6 WORKSTATION(S) 64 S.Q
EACH
4, 7, 8, 9 NO YES NO NO YES Mobile locking storage
7 STAFF LOUNGE 500 2, 3, 6 NO NO YES YES YES Coffee service, 2 microwaves
8 WORK ROOM 125 2, 6 NO NO NO NO YES 2 large
copier/fax/scanner/printer,
postage machine, shredder
9 FILE STORAGE
ROOM
150 6 NO NO NO NO YES High density filing
10 ACCOUNTING 250 2, 11 NO YES YES NO NO
11 LEGAL 150 3, 10, 13 NO YES YES NO NO
12 HUMAN RESOURCES
DEPARTMENT
150 3 NO YES YES NO NO
13 SALES &
MARKETING
300 3, 11 NO YES NO NO NO
18. 1
BOARD OF DIRECTORS
CATERINA FALKE
CHAIRMAN OF THE
BOARD OF DIRECTORS
ROBERT KALIN
BOARD OF DIRECTORS
JIM BREYER
INVESTOR
FRED WILSON
INVESTORY
DANNY RIMER
OBSERVER SEAT
ADAM FREED
COO ETSY
ROBERT KALIN
CEO - CCO ETSY
CHAD DICKERSON
CTO ETSY
JARED TARBELL
CO-FOUNDER
BETH FERREIRA
VP FINANCE
& OPERATIONS
SIMON LEVENE
ADVISOR & INVESTOR
SINOCHE TERRERO
VP FINANCE
KELEN-ELIOT McCREA
VP ENGINEERING
NIZZI KARAI RENAUD
HEAD OF MARKETING
E-COMMERCE & DM
JOHN ALLSPAW
VP TECHNICAL
OPERATIONS
MATT STINCHCOMB
VP COMMUNITY
RANDY HUNT
DESIGN DIRECTOR
JOHNATHAN BASKER
SENIOR MANAGER, HR
