In present time lots of companies are making a huge profitability using Guerrilla Marketing. Using this type of marketing a company can earn a large amount and provide good services to their customers.

1. Hafij Ali
Product Executive (PMD)
Labaid Group
Truths About Minimedia
Marketing

2. Marketing
 The activities of a company associated with buying and
selling a product or service.
 It includes advertising, selling and delivering products
to people.
 People who work in marketing departments of
companies try to get the attention of target audiences by
using slogans, packaging design, celebrity
endorsements and general media exposure.
The four 'Ps' of marketing are
1. Product
2. place
3. price and
4. promotion.

3. Breaking Down ‘Marketing'
 Many people believe that marketing is just about
advertising or sales.
 However, marketing is everything a company does to
acquire customers and maintain a relationship with
them.
 Even the small tasks like writing thank-you letters,
playing golf with a prospective client, returning calls
promptly and meeting with a past client for coffee can
be thought of as marketing.
 Goal of marketing is to match a company's products and
services to the people who need and want them, thereby
ensure profitability.

4. Mini-media Marketing
 Mini-media marketing is
 canvassing
 writing personal letters
 posting signs on bulletin boards
 passing out or distributing flyers/circulars, and
 marketing by phone
 Mini-media marketing requires attention to detail and
a rigid marketing schedule.
 Marketing on a low budget and low production costs
do have a price and that price is TIME.

5. 1. Canvassing
 The goal of canvassing is to provide information.
 Manager should provide the canvassers a good
script, recruit them, train them and track their
progress.
 Looking a person directly in the eye is more personal
by a long shot than writing a letter, making a phone
call or attracting attention with an ad.
The more you tell,
the more you sell

6. Benefit
 Personal contact developed between a canvasser and
a customer.
 Conducting small surveys through the canvassing
process helps the organization to improve the product
or service by engaging the customers and identifying
their needs.
 Cheap and sometimes effective method of marketing
to increase a customer base.

7. 2. Business Cards
 A guerrilla business card manages to present a lot of
valuable information.
 Its color, paper stock should be unique and thick and
the card is readable horizontally.
 A business card is often the first thing a person will
learn about your company.

8. 3. Personal Letters
 Personal letter send by surface mail or email is one the
most effective, easy, inexpensive and overlooked method
of marketing.
 It should be clear English, relatively sophisticated
vocabulary, spell properly and brief.
 Tone of the letter should incorporate business matters
and personal feelings and should appeal to the reader’s
self-image.
 Need homework and learn about the prospective
customers-their working & living habits, hopes and goals,
and problems.
The ability to solve problems and to save time are
growth industries today and probably forever.

9. 4. Telephone Marketing
 Telemarketing is a method of direct marketing in which
a salesperson solicits prospective customers to buy
products or services, either over the phone
 Three ways telephone marketing are being done-
1. Individual phone call
2. Mass marketing
3. Computer - computerized calling machines call
prospects, deliver tape-recorded sales pitches.

10. Crucial points
 A good script is necessary for telephone marketing.
 It helps telemarketers overcome employee turnover,
despondent moods, lack of enthusiasm, and rejection
daze.
 Script one page long, single-spaced.
Paragraph 1: Introduces caller & the company
Paragraph 2: Reason for call or makes the
offer
Paragraph 3: Highlight the benefit of the offer
Paragraph 4 & 5: Close the sale or set the
stage for the next step

11. 5. Circulars
 Circulars and flyers are short and single minded; a
brochure is longer and more detailed than either.
 Several ways to distribute circulars
1. Mailed alone or as a part of a mailing package
2. Placed in mailboxes
3. Slipped under doors
4. Handed out at street corners and at trade shows and
wherever lots of prospects congregate.

12. 6. Brochure
 Informative paper document, that can be folded into a
template, pamphlet or leaflet.
 Brochures are advertising pieces mainly used to
introduce a company or organization and inform about
products and/or services to a target audience.
Visual excitement of
a brochure will be
maximum.
Color increase
retention rate by
57% and proclivity
to buy by 41%.

13. 7. Classified Advertising
 Particularly common in newspapers, magazine, online
and other periodicals which may be sold or distributed
free of charge.
 Advertisements in a newspaper are typically short, as
they are charged for by the line, and one newspaper
column wide.
Classified section is
generally at the back
of the magazine

14. 8. Gift Certificate
 Offering gift certificate plants ideas in the minds of the
prospects and in the mind of their friends.
 Gift certificates make perfect gifts and are al-most
always appreciated.

15. 9. Signs: Big & Little
 Having effective business signage is a vital part of
running a successful organization or company.
 Business signs serve many purposes: drawing
customers in from the street, directing them into and
around the store, announcing specials and sales and
helping at the point-of-purchase.
 Business signs help increase profits by presenting and
promoting the items for sale.
 Good point-of-purchase signage is legible, organized,
informational and visually appealing.
 It helps the customer/patients achieve their shopping
goal/services in an attractive way.

16. Medical & Hospital Sign

17. 10. Signs on Bulletin Boards
 Extremely effective weapons
 Small sign on bulletin boards to promote products and
services
 Guerrillas post signs in places where there is high visibility
and no cost.
 Campuses, libraries, cafeterias, dormitories, company rest
rooms, offices, supermarkets, bookstores, pet stores, Gym
house, sundry other locations.

18. 11. Desktop Publishing
Being used in the purpose of
1. Produce newsletters
2. Direct mail
3. Brochures
4. And host of other marketing tools

19. 12. The Yellow Pages
 Business can be benefitted from yellow pages.
 It’s a marketing vehicle, an advertising medium, an
opportunity to sell.
 Helps to attract active prospects.