They say diamonds are a girl’s best friend, but that same saying should apply to shoes too. I absolutely love shoes. Heels, wedges, flats, boots, stilettoswhatever. I like them all. With that said, there should be no surprise on why I felt the instant need to take ShoeDazzle under my wing.
ShoeDazzle is new, fun, chic, EXCLUSIVE and sexy. An affordable new way to stay stylish and up with the latest trends.Founder, Kim Kardashian started ShoeDazzle with the mindset of allowing women who love the crave, but couldn’t afford the costly purchases to indulge and take advantage of gorgeous fashion. Gorgeous shoes that is. With the help of Kim K and other fashionistas, once becoming a member on ShoeDazzle.com you and your feet will look fabulous while giving you personal style, great value and quality shoes!
So HOW does it work? After logging onto the site, you will be guided to participate in a stylist quiz. Answering a few questions for the stylists to get a betterunderstanding of what it is each customer is looking for. From there, you will receive personalized style recommendations every month. You pay nothinguntil you place your first order, and there’s never anyobligation to buy. $39.95 per item for membership. Joining is ABSOULETLY free.
Now for the FRESH themeSince ShoeDazzle is already known to be chic, classic, glam and edgy, I have created the theme: Pompous Chic Pompous meaning importance ;magnificence. Chic meaning attractive and elegant. Hence the name, Pompous Chic. ShoeDazzle is just that. Everything will represent a Pompous Chic ambiance.
Fresh stuff to comeThe key components of my proposal would be simply to expand the present. With social media, ShoeDazzle is already becoming popular on Facebook, blogs and other review sites such as http://www.fabshoereviews.com/ShoeDazzle is all about having the latest trends at a lowprice right? So that’s the exact message I will continue to portray. Adding new pictures frequently, of the shoes,handbags and other items ShoeDazzle has to offer. There will also be Twitter links posted of the site of a weeklybasis, magazine, commercial and shoe ads. (Costing up to thousands of dollars)
ShoeDazzle is on the rise, but still very new too many. In order to gain success, one must need to interact with the target audience (I am assuming the target audience of ShoeDazzle is young girls ages 18, to older sophisticated women reaching 45). While interacting, you should know exactly what women are looking for? More stylish rather than comfort? Bright colors over nudes? The more you know about your audience, the more successful your brand will become. My advice, “always brand to satisfy.”
After doing research, I expect that there will be anincrease in sales during the warmer months versusthe winter season. More women tend to wear heels when it’s hot outside. I for one agree. It is much better to have on a skirt/dress with a pair of sexy heels when the sun is shining. I see good things in the future for ShoeDazzle. Hopefully others…millions of women, will too.
This presentation has been brought to you by Laporsha S. Frierson