RADICAL FITNESS is an Argentina-based international company with a track record of over 20 years as a specialist in the business of developing group Fitness training programs. RADICAL FITNESS has Master Franchises in over 42 countries in the Americas, Europe, Asia, the Middle East, Africa and Oceania. Over the past 8 years, our company has successfully approached and promoted the commercial development of the fitness club business and of sportswear sales. RADICAL FITNESS founders and directors, Gabriela Leivas and Nathaniel Leivas, are two renowned professionals in the international Fitness industry, both have over 20 years experience in developing sports training programs for instructors and fitness clubs, and have successfully worked in over 80 countries around the world. RADICAL FITNESS is always at the forefront, focusing on offering the latest developments in terms of new trends, training and physical results.

2. RADICAL FITNESS
is an Argentine company that creates products &services
for the fitness industry to export all over the world

3. OUR DEFINITION OF FITNESS
‘LIFESTYLE’
1. BODY (aesthetics and health)
2. MIND (self-esteem and anti-stress techniques)

4. DIFFERENTIATING COMPONENTS
1. PASSION FOR SPORTS AND PHYSICAL ACTIVITY
SIMPLICITY, RESULTS AND LOYALTY
2. ENTERTAINMENT AND FUN
EXPERIENCE
3. HIGH ENERGY LEVELS
MAGNETISM AND APPEAL
4. MUSIC
MOTIVATION

5. Radical: from Latin radicalis, that which is considerably far from being usual
or traditional, which tends to cause extreme changes in terms of visions, habits,
conditions or existing institutions.

6. Founded by Gabriela Leivas and Nathaniel Leivas
The company was founded in 2004
Professionals with over 20 years of experience in the
Fitness industry in more than 60 countries

7. WHAT ARE WE MADE OF?

8. 1- What is our PASSION?
SPORTS &PHYSICAL ACTIVITY
2- What is our NATURE?
WE EXPERIMENT.
WE SEEK CHANGE THROUGH CREATION &
INNOVATIONIN DISRUPTIVE, DIFFERENT &
NONTRADITIONAL WAYS
3- What do we do BEST?
WE CREATE RADICAL FITNESS PROGRAMS

9. OUR PURPOSE

12. RADICAL FITNESS PURPOSE
We will help people to live longer & happier using the Radical Fitness life formula
Take the life expectancy over 100 years!
We have a bold and provocative goal
To stand tall, be strong & make lots of noise to attract people to our company

13. HOW WE DO THAT ?

14. RF LIVE LONGER PHILOSPHY
FACT 1 FACT 2
REGENERATION MENTAL ATTITUDE
Our cells, organs, Can affect &
even our atoms change
constantly renew psychologicalemotion
s, thoughts &
unintentionally heal or
kill cells

15. UNIVERSAL CIRCLE OF LIFE
BORN LIVE CHANGE
A tree in the city A tree in the forest
will live for will live for 200
50 years years

16. RADICAL FITNESS LIFE FORMULA
4 Live Longer COMPONENTS
1 2 3 4
Physical Activity Nutrition Mental Attitude Look
Workout Diet Meditation Look good!
•3 - 4 days a •Balanced & •Positive thinking • Feel good!
week healthy diet •Anti-stress programs
•Physical rest & •Supplements •Mental rest &
recovery recovery

17. PURPOSE: Products & Services
Physical Activity Nutrition Mental Attitude Look
•10 Programs •Radical Nutrition •Meditation •Clothes
• Licenses to Clubs • Dietary Supplements (Seminars, Books) • Accessories
• Online Videos • Online diets • Positive • Cosmetics
1. Anti-ageing creams
• Virtual Gym • Energy Drinks psychology 2. Anti-cellulite creams
• Equipment • Radical Ripper 3. Body firming products
4. Toning creams
• Education • Energy bars 5. Anti wrinkle
(Radical University)

18. OUR DNACODES
1. HONESTY
2. RADICAL THINKING
3. EXPERIMENTAL SPIRIT
4. OBSESSED WITH INNOVATION
5. FANATICAL DRIVE FOR PERFECTION
6. POSITIVE ATTITUDE
7. PASSION & ENERGY
8. SELF-DISCIPLINE
9. PROACTIVE
10. HUMBLE
11. ABSOLUTE COMMITMENT & LOYALTY TO RF
12. RESPECT FOR OTHERS
13. PERSEVERANCE
14. NEVER SURRENDER!
15. GUTS!

19. RADICAL HOO HAA !
FROM THE HEART TO THE TOP

20. RADICAL FITNESS BUSINESS MODEL
FRANCHISE

21. 10 MASTER
FRANCHISES IN
ARGENTINA

22. CURRENTLY IN 42 COUNTRIES

23. The company’s franchise system is
made up of three businesses
1. RADICAL FITNESS PROGRAMS
2. RADICAL FITNESS SHOPS
3. RADICAL FITNESS CLUBS

24. 1. RADICAL FITNESS PROGRAMS
CORE BUSINESS
Products and Services
TRAINING PROGRAMS
TRAINING COURSES
MARKETING

25. 10 TRAINING PROGRAMS

26. FIGHT-DO® is an imaginary fight
against one or several opponents
combining the very best of Boxing
and Martial Arts!
Punches, kicks, blocks and jump rope
create a fun & effective class while
enabling simple, dynamic and intense
combat training.

27. RADICAL POWER® is a challenging
training program based on strength
and resistance building which makes
use of a bar with exchangeable disks.
RADICAL POWER® has been smartly
designed to offer 4 class formats.
Each format trains and combines
muscle groups in different ways,
enabling participants to achieve
various goals– with a focus on
strength, resistance, muscle tone
building or fat burning - at each class.

28. This is the most modern and
revolutionary local muscle training
program ever! This novel system
combines moves that use the
participant’s own body weight as
resistance with various stimuli and
props that help accommodate
training intensity. It is ideal for fat
burning and maximum definition of
all body muscles!

29. TOP RIDE® is the best indoor
cycling program. It has been
specially created to cater to the
most demanding requirements of
all cycling lovers. Delivering a 45-
minute aerobic training, the
highly varied, fun and motivating
TOP RIDE® sessions will help you
burn fat and release stress
quickly and effectively. You will
basically tone up your glutes and
legs, and you will improve your
cardio-vascular and respiratory
systems considerably.

30. UBOUND®, a discipline
consisting in jumping on a small
jumping board, enables
extremely intense training with
ZERO impact and no damage to
the participant’s joints. U
BOUND® benefits the lymphatic
system, favoring toxin release.
It is a very simple, effective and
extremely amusing style of
training. The feeling of pushing
against the canvas and lifting
your body up high will be
extremely pleasant.

31. Salsa, Hip Hop, Dance, Merengue,
Reggaeton, Jazz, Flamenco, Pop,
Strip Dance, Brazilian Dance and
Belly Dancing are just some of the
musical styles that MEGA DANZ®
has to offer. Apart from involving a
lot of rhythm, dancing and fun,
each MEGA DANZ® class will
ensure effective cardio training
with real fat-burning results in no
time!
MEGA LATINO® FORMAT
If Latin Rhythms are among your favorites, MEGA LATINO® is
just the right alternative for you!A one-hour session to the
rhythm of ten different tracks will make you feel the taste and
the breeze of Caribbean music: Salsa, Merengue, Mambo,
Rumba, Cha Cha, Cumbia, Samba, Reggaeton, Latin Dance
and Latin Pop are just some of the rhythms that MEGA
LATINO® has to offer.

32. KI MAX® is practiced with an
exclusively designed Standing Bag.
Special gloves for punching on the
bag as well as optional instep
protector pads will be made
available. KI MAX® rounds
introduce Boxing, Muay Thai and
Kickboxing techniques through
simple, yet intense and dynamic
combinations. In between these
exciting rounds, aerobic exercises
are introduced for recovery and
muscle strengthening.

33. Built on the fundamentals of
Yoga and Pilates, this
exercise program will help
you enhance your flexibility
and mobility through a series
of harmonious and flowing
movements that are
intimately connected with
breathing.
By relaxing your body and
your mind to the sound of
gentle and soothing music,
you will be able to connect
with your inner self,
achieving a state of
unparalleled peace and
serenity.

34. In response to the growing
worldwide concern about child
obesity and sedentary lifestyle,
RADICAL FITNESS presents
RADKIDZ®, the first fitness
program designed for kids,
which can be adapted to an
age range of 4 to 12.
In RADKIDZ®, Recreation,
Physical Activity and Sports
are present through games,
choreographed routines,
circuits, dance, warm up for
sports and over-the-top fun
music!

35. Offers 2 very simple and intense
training strategies in a 30-
minute format, to provide your
clients with a proposal which
adapts to modern hectic
lifestyles while offering real
and fast results in terms of
physical conditioning, fat
burning and muscle toning.
.

36. 100% LEGAL PRODUCTION
PRODUCTION OF 10 TRAINING PROGRAMS
QUARTERLYAUDIOVISUAL MATERIAL PRODUCTION
40 MUSIC MIXES ON CD per year - Production of over 400 songs every year
Covers made in Argentina
40 VIDEOS on DVD per year - Over 400 routines and choreographies every year
All productions recorded in professional TV studios

37. TRAINING SEMINARS
MANAGEMENT FOR CLUBS
CUSTOMIZED CONSULTANCY SERVICES FOR CLUBS

38. TRAINING
FOR INSTRUCTORS

39. EDUCATION SYSTEM
CERTIFICATION
Initial Training
YOU CAN BE ONE OF THE BEST
FITNESS INSTRUCTORS IN THE WORLD!

40. OFFICIAL TRAINER
WEB SUPPORT

41. CREDENTIAL
DISCOUNTS IN CLOTHES, CD’s,
DVDS AND PARTNER COMPANIES

42. UPDATES
QUARTERLY ONGOING EDUCATION

43. FITNESS HISTORY
1. FREE STYLE
2. CHOREOGRAPHY
3. MUSIC INTERPRETATION
4. PRE-CHOREOGRAPHY

45. IMF DEVELOPED BY RADICAL FITNESS
THE EVOLUTION
FREE STYLE PRE-CHOREOGRAPHY
ADAPTABILITY FORMAT
FLEXIBILITY RIGID

46. MARKETING SERVICES
WE DEVELOP 4 MARKETING CAMPAIGNS PER YEAR FOR ALL 10
TRAINING PROGRAMS
THIS AMOUNTS TO 40 ANNUAL DESIGNS AND POSTERS
SPECIFICALLY PRODUCED TO PROMOTE EACH DISCIPLINE

47. CAMPAIGNS

48. CAMPAIGNS

49. CAMPAIGNS

50. CAMPAIGNS

51. CAMPAIGNS

52. CAMPAÑAS

53. CAMPAÑAS

55. RADICAL FITNESS SHOPS
Stores selling sports/urban wear and merchandise products with the brand
RADICAL FITNESS and all the sub-brands of the company’s training
programs.

56. RADICAL CORNER

57. SPORTS AND URBAN WEAR
RADICAL DEVELOPS ANNUAL COLLECTIONS SOLD BY RETAILERS THROUGH
THE FRANCHISE SYSTEM ACROSS THE WORLD.

58. RADICAL FITNESS FANS WANT TO IDENTIFY
THEMSELVES WEARING RF CLOTHES ALL OVER
THE WORLD

59. GYM EQUIPMENT

64. 12 WEEKS PROGRAM TO LOSE WEIGHT
Brand Builder
Great Physical and
Promotion for the
Imaginary product
Fitness programs

68. RADICAL SHOP ONLINE
(WHOLESALER OPPORTUNITY)

69. RADICAL FITNESS CLUBS

70. RADICAL FITNESS CLUB
LEBANON

71. RADICAL FITNESS CLUB
LEBANON

72. RADICAL FITNESS CLUB
MALDIVES

73. RADICAL FITNESS CLUB
MALDIVES