Comparison between the same magazine brand.

1. Music Magazine Analysis – House Style.

2. Masthead. These are all different issues of the music magazine ‘Vibe’, immediately you notice techniques that are the same throughout the issues, this is called house style. The masthead is always in the top corner of the magazine and you can see that it is split up onto three different lines, this makes it stand out and makes the reader remember the contents page, additionally you always know what magazine you have because of the consistency throughout the contents pages. Also he is always a large letter V next to the contents page, this reminds the reader of the magazine they are reading and is again consistent throughout the magazines.

3. Font. As you can also see there is consistency throughout the fonts. All the fonts are the same size, the sub-headings and the masthead are all consistent throughout the magazines. Again this shows the reader what to expect and it makes all the magazines very organised and professional, I like this technique as it links all the work together. The fonts are also basic colours, black or white depending on the background again making the magazine look organised and it makes it simple and easy to read.

4. Imagery. All these magazines use very striking imagery, the first has a very attractive women on the front, this will attract men to the magazine, secondly Barack Obama, this will attract most people to the magazine and finally the man, which will attract women to the magazine. All these images fill the majority of the page and are fairly central, again this is to show the main aim of the magazine and is again consistent in this sense as well.