First Prize: CareRouter - Help-sourcing for expanding capabilities and reach of caregivers

1. 
Company: Connect to Care
Product: CARE ROUTER

2. The Problem
 Approximately 15 million Americans are caregivers for
loved ones with dementia
 31% turn to the internet when they need help
 Professional caregiving organizations exist, for scheduled,
planned needs
 Caregivers challenges
 Immediate non-medical attention for their loved one
 Don’t have family in the area to help
 Don’t have a local support network already in place
(neighborhood)

3. Unmet Need
 Diane’s Story
 Karen’s story
 These people needed:
 Someone they trust who could step in to provide
basic help as an ally when the caregiver can’t
 A digital neighborhood / support network
 Many times it’s the little things that make
caregivers say “I can’t take anymore!”
 But if they knew help was available, nearby…

4. The Solution

5. Futuristic Mechanism of Coordination
 Based on the fundamental
principal of Here Sourcing
 What if you could summon a
creative workforce from your
immediate surroundings?

6. Market Potential
 Caregivers of loved ones with dementia*
 5.3 million people living with dementia in America
 Approximately 15 million Americans are caregivers for loved
ones with dementia
 Over 7.5 million Americans are looking after a parent
 Caregiver services: valued at $450 billion/year (2009)**; est.
$675 / year (2015)
 13 days/month general daily tasks***
*Source: Lewis, 2014
** AARP Public Policy Institute, 2012
***Source: Gallup Healthways Wellbeing Survey 2011

7. The Solution
 CARE Router: A community-based location app /
platform, which has:
 Real time location-based availability of people available
to help
 Networking and referral based solutions like LinkedIn
 Community based connections like Facebook
 Addresses the immediate needs of the caregiver by
 Connecting them with a community of allies ready to help
 Building digital support network which becomes their
digital neighborhood
 Long term: Analytics to help refine strategies for long
term home care for people with dementia

8. Product Features
 Primary caregiver
 has a need
 pulls up the app
 requests a service with the push of a button
 Caregiver is immediately connected to a network of
community-based allies nearby that they can choose
 Caregiver selects the ally; the ally confirms the request
and arrives at the requested site
 The ally provides the service and through an interface,
notifies the caregiver that the service is complete

9. Hello, Shiyu Vicky Deng
>
<
Add to List
Remove
Add to List
Add to List
Preferred

10. Profile Payment Special Note*
Request
Request
Service
RequestRequest
Service
Home PrivacyContact Us

11. Arrive in 8 min
Cancel
Service
Home PrivacyContact Us
Profile Payment Special Note*

12. SWOT Analysis
STRENGTHS
 Immediate, location-based Here Sourcing
 Building digital neighborhood / digital
support network
 Ease of use
 Use of readily available tech solutions
WEAKNESSES
 Competition
 Awareness
 Pricing Models
OPPORTUNITIES
 Currently no location-based, real time
Here Sourcing capability
 Caregiver-centric
 Behavioral analytics – dementia
 Scalable, market potential
 Untapped market
THREATS
 Competition
 Regulatory
 Liability

13. Markets
 Caregivers of loved ones with dementia
 Children – Parents, local and distant
 Spouses
 Friends & neighbors
 Ally Community
 Pull from the Caregiver social network (FB, LI, etc.)
 Outreach
 Students (nursing, medical)
 Retirees
 Other Caregivers

14. Revenue Model
 Subscription based
 Fee for service
 App download price
 Advertising on app

15. Marketing Strategy
 Marketing Campaign
 Focus groups
 Alzheimer’s Assoc. groups
 Other
 Churches
 Dr. offices
 Social media marketing

16. THANK YOU!!