The document shows media channel spending in 2013 and projections for 2014. In 2013, print spending was $78.1 billion, digital was $42.5 billion, and broadcast was $82.5 billion. Projections for 2014 indicate print spending will decline to $76.8 billion while digital will grow to $48.2 billion and broadcast will increase to $84.9 billion. Phone and outdoor (OOH) spending is also provided for both years.

1. 2013 Media Channel Review ($ Billion)
Print
$78.1
Digital,
$42.5
Broadcast
$82.5
Phone
$41.1
OOH
$7.7
Broadcast,
Print,
Phone,
OOH
$1.1
Digital
$5.6
Source: Winterberry Group, DMA 2013 Annual Conference, Chicago, IL 10/15/2013
Growth

2. 2014 Media Channel Outlook ($ Billion)
Print
$76.8
Digital,
$48.2
Broadcast
$84.9
Phone
$41.5
OOH
$7.9
Broadcast,
Print,
Phone,
OOH
$1.7
Digital
$5.8
Growth