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Advanced Communication Framework by Media Interface
The document discusses the importance of collaboration and co-creativity in designing agile structures for effective communication strategies. It emphasizes analyzing target data and human insights to achieve strategic objectives across various media channels. Key concepts include behavioral branding and transmedia storytelling, alongside the use of KPIs for monitoring and reporting.
Advanced Communication Framework by Media Interface
- 1. Collaboration Learn Co-CreativityAgile Structure DesignAnalyze TargetCreate AdaptSyncMonitor Human Insights Strategic Objective Data Intelligence Channel Planning Behavioral Branding Transmedia Storytelling Paid Media Earned Media Owned Media World Building Core Messages Content Curation KPI‘s Reporting Forecasting Event Multimedia Omnichannel Live Broadcasting Publishing Action Comments Touchpoints Viral Dialogue Community TryInternal External Print Electronic Web Channel Mobile Social 0 1 2 3 4 567 9 Clarity Context Friendlyness Advanced Communication Framework www.media-interface.ch Engage 8