This media planning template outlines the key details needed to plan an advertising campaign including the aim of the campaign, budget, target customers, timeline and various media channels to promote through like direct mail, email, exhibitions, internet, radio, television, outdoor advertising, print media, public relations and word-of-mouth efforts. It lists specific tactics under each channel along with their associated costs to guide allocation of funds across different outreach strategies.

1. Media planning template
Aim of campaign:
Campaign dates:
Budget (£):
Target customer description:
Media channel Details Cost
Direct Marketing
Direct Mail
Email
Telemarketing
Exhibitions, Events & Promotions
Conventions, trade shows
Contents
Giveaways (Pens, T-Shirts etc…)
Internet/Electronic Advertising
Internet
Radio
SMS/MMS
Television
Outdoor Advertising
Billboards
Bumper stickers
Posters
Signage on buildings
Vehicle signage
Print Advertising
Catalogues, brochures, fliers
Directories
Newsletters
Newspapers
Magazines
PR
Advertorial
Alliances with other businesses
Community/charitable partnerships
Press releases
Seminars
Speeches
Sponsorships, endorsements

2. Word of mouth
Referral programs
Testimonials