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Media planning template!

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Media planning template!

  1. 1. Media planning template Aim of campaign: Campaign dates: Budget (£): Target customer description: Media channel Details Cost Direct Marketing Direct Mail Email Telemarketing Exhibitions, Events & Promotions Conventions, trade shows Contents Giveaways (Pens, T-Shirts etc…) Internet/Electronic Advertising Internet Radio SMS/MMS Television Outdoor Advertising Billboards Bumper stickers Posters Signage on buildings Vehicle signage Print Advertising Catalogues, brochures, fliers Directories Newsletters Newspapers Magazines PR Advertorial Alliances with other businesses Community/charitable partnerships Press releases Seminars Speeches Sponsorships, endorsements
  2. 2. Word of mouth Referral programs Testimonials

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