2. Who invented logos?
The Greek philosopher Heraclitus appears to be the
first to have used the word logos to refer to a rational
divine intelligence, which today is sometimes referred
to in scientific discourse as the "mind of God." The
early Greek philosophical tradition known as Stoicism,
which held that every human participates in a universal
and divinely ordained community, then used the Logos
doctrine as a principle for human law and morality. The
Stoics believed that to achieve freedom, happiness, and
meaning one should attune one's life to the wisdom of
God's will, manifest in the second distinction (above) of
Logos. The Christian church then extended the Stoic
idea of the universal community by claiming the
universal nature of salvation and the potential for all
humans to participate in it.
Philosopher
Heraclitus
3. ETHICS OF LOGOS
Logos, or the appeal to logic, means to
appeal to the audiences' sense of reason or
logic. To use logos, the author makes clear,
logical connections between ideas, and
includes the use of facts and statistics. Using
historical and literal analogies to make a
logical argument is another strategy.
What is the point of a logo?
The first and most important role a logo
plays in your company's life is
identification. They help your audience
recognize, identify, and select your
business before anyone else's.
4. The first logo made
1. Stella Artois
> Logo first used: 1366
> Company founded: 1366
> Parent company revenue: $43.2 billion
> Industry: Beverage
2. Twinings Tea
> Logo first used: 1887
> Company founded: 1706
> Parent company revenue: $22.6 billion
> Industry: Beverage
Stella Artois was established in 1336 launched with its
logo although it has changed throughout the years the
basic concept of red and an image of a horn remains
prominent this reinforces continuity within the brand.
Within these two logos black and gold are used this
connotes the unknown, power, and formality alongside
abundance, prosperity, and extravagance suggesting a
more professional level from conduct to final products.
5. Most famous logos
1. Nike
Nike’s swoosh, designed by Carolyn
Davidson, is one of the most iconic
logos in the world, literally.
2. Chanel
Chanel is a fashion label
synonymous with luxury,
elegance and the
founder’s Parisian identity,
hence her initials
interlocking into the logo
we recognize today.
3. McDonalds
The McDonald’s logo, also known as the “Golden
Arches”, was inspired by the real golden arches that were
part of the fast-food chain’s original restaurant design.
The logo design brings together the two arches that
adorned the restaurant chains and turns it into a letter
mark logo, an “M”.
4. Coca-Cola
Coca-Cola has had one component of its
logo that has always stayed pretty much
the same—a flowing, cursive and
italicized wordmark with a wave or
ribbon-like tail underlining the first ‘C’.
5. The Olympics
Across the globe, the five rings linked together
signify the same thing to a global audience: the
world’s bests in sports. The five rings represent the
five continents, each with a different color, coming
together in movement. And to convey this sense of
togetherness, the designer has linked and
interweaved its spherical rings.
6.MARVEL
Marvel introduced its daring red and white
logo in the early 2000s, the new face of
legendary comics for a new millennium.
“Marvel” is in bold white letters over a bright
red background with letters close together and
sometimes even overlapping or connecting.
This intentional and hurried effect creates a
sense of force and urgency, much like a
superhero called to action.
7. Amazon
Amazon’s famous wordmark logo is
straightforward with just the right touches of
detail that express the brand identity. The clean
black and white, all lower space logo is easily
legible. The arrow connects “a” to “z” with one
swift move, just like your experience will be on
the platform. This arrow is also sometimes
called “the smile”, bringing a friendly touch to
the logo. The curve below the “z” where the
arrow lands is gently curved and brings motion
to the design.
6. PRODUCTION COMPANY LOGOS
Warner Brothers
Warner brothers is one of the most recognisable logos famous for
producing the likes of Harry Potter and Scooby Doo the logo uses a
simple design using the initials of the company name as its icon. Blue is
a cool and calming primary color that stands for intelligence, openness,
spirituality, creativity, wisdom, trust, loyalty and strength. Whilst gold
connotes illumination, wisdom, wealth and high quality together the
consumer can feel a sense of trust and loyalty whilst knowing that they
are receiving a high-quality product.
DreamWorks
DreamWorks is known for its high-quality animation when
creating films such as Shrek, Frozen and Coraline. The logo
represents a boy fishing which is a nod to one of the most famous
films produced by DreamWorks "Shrek" where a princess falls for
an ogre. The colour used connotes trust loyalty and calm making
the audience feel at ease when they watch these films as they
know roughly what style they are going to get.
7. Logo
Analysis
From researching the most famous logos I
have noticed that they typically contain
block colours and simple designs this allows
for the logo to be easily recognisable and
noticeable this is a theme that I intend to
use within my own log however I also want
my logo to stand out from existing products
seen within the industry. I want to be seen
as high-quality brand therefore I want to
include black and gold as they hint at
the unknown, power, and formality
alongside abundance, prosperity, and
extravagance suggesting a more professional
level from conduct to final products.
9. Wording for logo
MEADOWS MEDIA
For my brand name I wanted to use wording
that not only linked to me but linked to the type
of products produced therefore I knew I wanted
to use media in the wording as to not limit
myself in the industry to the products I can
make. I then decided to use alliteration in the
wording as alliterations give your name a
“beat” that can be catchy and memorable.
Therefore, to make my brand name personal to
me I used my second name and created
"MEADOWS MEDIA".
10. Creating my logo
When creating my original plan for my logo I decided that I wanted to add a personal touch to the logo by using a silhouette
of my side profile and elongating it by adding a film reel blend into it to represent my style and brand of videography. The
colours used were going to be primarily gold and black representing a level of elegance, trust and quality in my brand whilst
using a drop shadow of orange running along the upper half of the logo to represent the colour of my hair. The logo plan
also included that in one of the boxes of the film reel there would be an image of me taking a photograph linking back to
photography and videography. I had many positive reviews on this idea however upon personal reflection I decided that the
logo wouldn’t stand out the way I wanted it to and ran the risk of being too detailed and hard to understand therefore I
decided that instead of having n image to go with the wording I would focus on making a company based logo and branding
as it would be able to stand out from competitors whilst also being able to be recognisable to consumer.
11. To create the icon of the logo I used a
mixed media method of first using
looka.com inserting the name of my
brand selecting icons and colours to
create a logo I could work on and
improve. Once I found a logo, I was
happy with I then used the snipping tool
to save the image and import it into
Photoshop. I then used the magic wand
tool to remove the grey background
opting for a black background allowing
for the logo to be easily readable.
Creating My Logo
12. I wanted to add colour to the piece I therefore
added another layer and created an ombre
sunset by using the soft-focus brush tool and
selecting the colours I then blended the edges
together and used the blur tool across the
whole piece. I then added a layer on top of that
and made that layer black by using the
paintbrush. I then hid all the layers apart from
the layer where the logo was as I then used the
magic wand tool again to remove the black
background of the logo until I was left with just
the wording and the icon, I then made all the
layers reappear making sure the ombre layer
was underneath the black layer and logo. To
create the polka dot effect, I then used the
eraser tool selecting the size that would look
the best and then erased holes in a polka
dot pattern on the black layer revealing the
colours underneath.
13. My Logo
The feedback I have received about my logo is that it is clear, to the point and concise.
As it is mainly black and gold it reflects to my audience a high standard of work
and professionalism something I pride myself on.
15. What is the point of a business card?
It tells someone what you do and how they can contact you. It shows off all your branding essentials: The name of your business,
your logo, and your tagline. A good business card tells people something about you that isn't written on the card: It speaks to
your level of professionalism and preparedness.
1. Ease Of Giving Contact
Details
A reason for business
cards still in circulation is
that they deliver contact
information with ease. A
company’s contact
information is vital to
clients. All of your
contact details such as
email address and phone
number are available on
the card. The recipient
can put the card easily in
a wallet or office drawer.
These cards thus come
handy in finding out a
company’s details
2. Make A Quick
First Impression
Every seriously
conducted
business must
grab the attention
of its target
customers.
People’s attention
span is already
increasing due to
many distractions.
Therefore, instant
first impression
on a target
audience
becomes all the
more essential.
3. Turn Them Into
Direct Marketing
Tools
A modern custom
business card is a
direct marketing tool.
While search engine
optimization, email
marketing, and other
marketing methods
fetch leads and
potential clients, still
business cards are
more effective. This is
because of the in-
person meeting that
goes with sharing of
the cards.
4. Building Trust
Because of a
highly competitive
market
environment,
customers must
have trust in a
company and its
products. If they
do not have faith
in the offerings of
a company, they
will just buy.
Business cards can
bridge that trust
deficit to some
extent.
5. Make Your Business
Referable
Business cards should also
mention what skills you or your
business possesses. Giving
your company name and
contact details are not enough.
If your card lets the recipient
know about your extra skill, it
helps create referrals. The
recipient person can refer your
business and skills to someone
who is looking for those set of
skills. This is important that
you come across with people
from a variety of backgrounds.
They can refer your business to
others.
16. Existing business cards
Event Photographer's Viewfinder Business Card
Designers Seed Packet Business Card
This business card displays the exact point of the business card not only does it differ
in appearance from a stereotypical card visually, but it also links back to the reason as
to why the consumer picked up the business card and the occupation of the person
providing the service. The difference from a stereotypical business card exemplifies
that the business itself and the owner are different to their competitors allowing the
company to stand out.
This business card again demonstrates its exact purpose of using
the company. It also entices the audience to pick one up over its
competitors as you get a small freebie when you use it. The
design itself is quite plain which allows not only for the plant
coming out of the card to be the focus but also makes the
information easy and legible to read making it more consumer
friendly.
18. Creating my business card
Things to include on
my Business Card:
My logo
Colour palette established
Contact details
Profession
Types of profession to include:
Media
Moving image
Still image
Theatre Practitioner
Colour Palette
Business Card Inspiration
19. Options for the Front of my Business Card
On Photoshop I was able to create 3 different versions for options of the front of my business card .I used my pre-
established logo on all of the business cards in order to maintain continuity as well as exploring variations of the film
reel icon giving the business card depth. I used the same logo lettering as well as keeping the same colour theme as
the logo to maintain brand recognisability and continuity. For the first option I wanted to create something that was
stylistic and simple to understand making an impact to the audience. For the second option it was similar to option
one however it includes the sunset themed border around the business card almost matching the layout of the logo.
Option three was a wild card as I wanted to see what it would look like if I replaced the full black background with
the sunset theme however, I really didn’t like this option as I thought it looked childish and not professional as well
as the colours almost appearing jarring to an audience. Therefore, I have decided to go with the first option that can
be seen on the top left-hand side of the page for the front of my business card as it looks the most professional and
sophisticated.
20. Options for the Back of my Business Card
For the back of my business card, I made
variations of a design I was really happy with
therefore one was just black, and gold and one
was black and gold with the sunset themed
colours creating a border similar to the logo I
created. As I decided to go with the plain black
and gold front for the card, I decided to choose
the top left-hand option that uses the colour
scheme also featured on the logo not only
does this create a more engaging look for the
audience but also creates brand and business
continuity making it easier to recognise for my
target audience.
21. Business Card Front and Back Feedback
• Bright and colourful,Eye-catching
• Clear and concise, well-presented
• Straight to the point
• Uses good iconography to link back
to the business
• The gold makes it look more
professional
• Business card effectively represents
brand, quality
22. What are icons for a business?
The term icon comes from Greek (eikon) and
means “image”. Icons are therefore symbols
that visualize processes, product properties or
objects, e.g., in apps, on websites, but also in
print products. Since the human brain can
process images better than texts, icons are
wonderful brand ambassadors: well,
designed, they make brand performance
quickly understandable and accessible. An
icon aims to emulate the purpose, personality
and identity of a brand within an image that
can be easily recognised this can be done by
linking colour schemes images and the brand
name.
24. Famous icons for brands
Nike
Instagram
Mercedes
Benz
Pepsi
Windows
McDonald's
Apple
Starbucks
Tik Tok
25. Options for my icon
For my icon I designed two versions based off my logo. For both
icons I decided to use the M's from the title of my brand to
highlight the Brand. In both icons I chose to pull colours from my
selected colour palette, I decided to use gold and black to reflect
my brand as it looks more professional and of a more luxury
standard. For my first icon design I decided to create something
that reflects me as a brand and shows a consumer straight away
what the brand represents. With the use of the iconography of a
film reel on a plain background it highlights to an audience the
purpose of the brand. For the second icon option I decided to
create something a lot simpler that reflected elements of a
monogram, using black and gold again as well as including the
name of the brand. Upon reflecting on both designs I decided to
use my initial idea as not only does it reflect the brand better but
it works better with my target audience.
26. Feedback on my icon
What would you improve?
I'm not sure
nothing
Nothing I like it a lot
When presenting my logo to
my intended target audience I
got a lot of positive comments
27. Advertisement Leaflet
Front
An advertisement leaflet is a physical
way of advertising a product of service
effectively usually in your local area.
They can be quite effective even if they
don’t reach as many people as social
media, they can be beneficial if you have
a target location of branding working or
target audience location in order to get
the word out amongst people living in
the area. An advertisement leaflet can
also feature previous work and
testaments from clients this can help a
potential client understand more about
your work and you as a person and can
reveal more than what a social media
post could. Leaflets are also effective to
use for advertising for people who don’t
use social media this could be anyone
but usually the older generation.
Back
34. Content Filmed and Edited
Sunderland Christmas Lights Switch On 2023
Sunderland Christmas Lights Switch On 2023 - YouTube
Meadows Media Showreel November 2023
https://www.youtube.com/watch?v=Z65cDenrEwk&t=25s
Hylton Castle 2023-Conjouring at the Castle-Sunderland College
Conjuring at the Castle Hylton Castle 2023 Sunderland college edited by meadows_media2023 - YouTube
Stranger Things Flashmob-Sunderland College
Sunderland College Stranger Things Flashmob 2023 - YouTube
Meadows Media Showreel July 2023
showreel draft one CM - YouTube
Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age
Surgically Attached-Digitally Devoted Britain: Culture in the Digital Age - YouTube
SUNDERLAND COLLEGE AVERT Lee Axon workshop
SUNDERLAND COLLEGE AVERT Lee Axon workshop - YouTube
NHS Campaign Video
NHS campaign video - YouTube
