Presentation on a family business

1. Rebranding a family
business

2. Joy ran a successful five-year hair salon before and after she married.
She closed to start and raise her children.
Then her husband passed away shortly after her third child.
She worked some jobs to save up on money to start her business back up.
Now, Joy needs new creative ideas, logo and name for her business
venture.
This is where I came in to assist her.
As one of her oldest customer and dear friend, I offered some ideas, and
this aligned with class project.
So, let’s begin…

3. Main focus
• Name and Logo
• Interior color scheme
• Hire staff
• Get customers

4. Designing a new name and logo
• Before - Joy’s hair and beauty.
• Name ideas: Joy’s touch; JP’s Salon;
Eden’s Touch unisex salon.
• Now - Eden’s Touch unisex
salon.
Eden’s Touch Unisex Salon

5. Interior
•Olive green and pewter/grey
•Aprons and T-shirts
•Tools and equipment update

6. Stylists and Barbers
• Total of 4 employees
• Three-to-five plus-years of
experience
• Braiding, haircut, weaving,
perming, extensions, etc.
• Own some tools with the ideas of
obtaining new ones
• Training available

7. Market
Validation
Sales – product and services
Customer Week – Coupons/discounts
and feedbacks
Local event participation
Allowing local businesses
(entrepreneurs) to advertise and/or
display buyable products in studio

8. Customers
• Word-of-mouth
• By appointment and walk-ins
allowed (online and phone)
• Local community events
• Special orders/home visits
• Social media and website

9. Eden’s Touch Unisex Salon
Designed for: Designed by: Date: Version:
Joy P. Me 08/05/2020 1.0
Key Partners
1) Bank(s)
[depending on
loans or not]
2) Local
businessowners
3) Returning/regular
customers
4) Online/digital
service provider
Key Activities
1) Customer
services
2) Product sales
3) Services
fulfillment
Key Propositions
Reduce customer fears
Convenience
Online services
(appointment booking,
special request, etc.)
Customer Relationships
Encouraging customers
and local business
owners to display
product/services in salon
Phone calls and word-of-
mouth experience
Customer Segments
Issuing coupons to
receive free session after
10 stamps on card.
Allowing customer
feedbacks to improve
their experience
Regular
members/customer can
get discount on any
service/session when the
return with new
customer(s)
Key Resources
Customers
Store and location
Customer data from
surveys
Channels
1) Websites
2) Social media
3) Word-of-mouth
4) employees
Cost Structures
1) employees’ payment
2) tools and equipment
3) monthly rental/lease & tax
4) events and coupons
5) ads
6) insurance
Revenue Streams
1) Affiliate commission (from other business products displayed in salon)
2) Service sales
3) Product sales

10. Thank you