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Social media strategy
- 1. DME Sports Club Social Media Strategy
- 2. First Things First Before we get started on our social media initiatives, here are some action items to keep in mind: • Jab, Jab, Right Hook — Give, Give, Ask! • We will assign ownership of each channel/strategy to someone. • Social media is a great channel for lead generation and customer acquisition— don’t forget this. • We will create a social media policy and distribute it. • Please be active participants in social media—there will be incentives! • Always visit DME Sports home page.
- 3. Blog Hannah will be in charge of editing the blog. • We need a minimum of 4-5, 400-500 word posts per month • We will keep it fresh, up to date, and exciting. • Increase brand awareness • Encourage comments and engagement • External linking (DMESports.com, tournament websites, etc.) Other thoughts √ Add social sharing icons √ Add a Tweet This button √ Promote each blog on social channels
- 4. Facebook Objectives: • Brand awareness and engagement • Share a mix of relevant links, blog posts, and engaging content • Promote upcoming events • Engage with influencers Other thoughts √ Set up sponsored posts and ads √ Set up Facebook tabs that sync to your marketing automation platform
- 5. Facebook, continued: • Paying to promote the DME Sports page and to sponsor/promote posts will help to gain more of a fan base. • We can target which audience we want to see our posts by selected certain key words. Pricing Avg. # likes per day Cost for 1 month $5.00/day 4 - 16 $142.32 $10.00/day 8 - 31 $284.54 $15.00/day 12 - 47 $426.81
- 6. LinkedIn Objectives: • Brand awareness and engagement • Share a mix of relevant links, blog posts, and engaging content • Promote upcoming events • Engage with influencers Other thoughts √ Create and join relevant groups √ Encourage employee participation √ Monitor and participate in Q&A
- 7. Twitter Objectives: • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content • Segment influencers and create lists • Communicate issues from social media to support team and ensure follow-up • Listen and respond to relevant conversations • Build reputation
- 8. Google+ Objectives: • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content Other thoughts √ Optimize for SEO √ Create and promote upcoming events
- 9. Youtube Objectives: • Brand awareness and engagement • Viral sharing • Showcase company culture • Post product videos and demos • Create a video series to share Other thoughts √ Determine ownership of video execution √ Create social strategy for promotion √ Get customers, partners, and influencers involved in video creation
- 10. Instagram, Flickr, Snapchat, Pinterest, and Foursquare Objectives: • Brand awareness • Engagement with visual assets • Showcase products • Showcase company culture • Showcase marketing events • Link back to website, blog, and other content assets Other thoughts √ Determine ownership of photo sites √ Encourage employees to participate and share their own photos
- 11. Social Media Usernames Instagram: @DMESportsClub Youtube: DME Sports Twitter: @DMESportsClub Flickr: TBD Facebook: DME Sports Club LinkedIn: TBD Snapchat: @DMESportsClub Pinterest: TBD Passwords/Access to accounts will be given once channels have been designated!
- 12. Together, we can grow our fan base! Things to remember: - Communication is key - Be creative - Have fun!
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