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You Are Where You Are

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Charla impartida en los Premios 5 Días por Chema Alonso sobre privacidad y Big Data. Puedes ver el vídeo de la conferencia en http://www.elladodelmal.com/2016/11/conferencia-you-are-where-you-are.html

Published in: Technology
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You Are Where You Are

  1. 1. You are: Where You are What you do Who you live with What you web to What you do when noone see What …. (@chemaalonso)
  2. 2. New world of... “contextual” services
  3. 3. GPS Permission & the “AD-IDs”
  4. 4. Tinder Spying Bots
  5. 5. Ipv(4/6) Address
  6. 6. Play Store Bug ”scared” people!!
  7. 7. WarDriving (SSID+BSSID+GPS)
  8. 8. Google Street car “scandal”
  9. 9. iSniff-GPS
  10. 10. Mobile Cellphone Network
  11. 11. Battery Cookies
  12. 12. Battery Cookies
  13. 13. Location obtained •Needed -> Service based in Location • i.e.: Find My iPhone •As trade of -> Need to accept to get the service • i.e.: “Free” App or “Pay with your Privacy” App •Opportunist -> As part of the service • i.e.: Calls, backend connections, •Hidden -> Service is bypassing controls • i.e.: Battery Cookies, Wardriving
  14. 14. Location Speaks
  15. 15. Where you stay? •WHERE YOU LIVE •WHERE YOU GO ON HOLIDAYS •WHERE YOU WORK •WHERE YOU GO SHOPPING
  16. 16. HOW it CHANGES? •Walk? •Car? •Bike? •COMBINATION? •SKATE? •WHERE YOU PARKED THE CAR
  17. 17. AT WHAT TIME YOU ARE THERE? •WHERE YOU SLEEP •WHERE YOU HAVE LUNCH •WHERE YOU HAVE DINNER •WHAT IS YOUR DAILY ACTIVITY •SHOPS -> ALL KIND OF SHOPS AT ANY TIME
  18. 18. EXTERNAL SOURCES (Point of Interest) •RENT OR BOUGHT HOUSE (official Sources) •RICH OR POOR •Are you a good target for cibercrime? •WHAT COMPANY DO YOU WORK FOR •Are you a valuable target for Cyberattacks? • VISITS YOU MAKE TO
  19. 19. TEMPORARY EVENTS •WHAT KIND SPORTS DO YOU LIKE •STADIUMS •WHAT TYPE OF CONCERTS DO YOU LIKE •WHAT KIND OF EVENTS DO YOU ATTEND •CONFERENCES •WHAT MOVIES DO YOU LIKE •CINEMA
  20. 20. BEING “CRAPPY” •WHAT POLITICAL PARTY DO YOU VOTE FOR • MEETINGS, PEOPLE YOU MEET, •HOW MANY LOVERS DO YOU HAVE • WHERE DO YOU SLEEP??? •DO YOU HAVE A “SECRET” INTEREST • WEIRD SHOPS OR PLACES?? •ARE YOU IN A BUSINESS/PLEASURE TRAVEL •ARE YOU DOING SOMETHING ILLEGAL
  21. 21. ALL TOGETHER •PROFILE A POINT OF INTEREST • HIGH CLASS? • LOW CLASS? • FAMILIAR? •CIRCLE OF FRIENDS •SOCIAL STATUS •STRANGE BEHAVIORS? (RISE OF THE “MACHINE LEARNING”)
  22. 22. TO DO WHAT?
  23. 23. SERVICES •ANTIFRAUD •CONTEXTUALIZED INFO •TRAFFIC •WHEATHER •EMERGENCY •CAR POOLING •PROFILE A PERSON/STREET/AREA/ROAD/CITY
  24. 24. TARGETING ADDS
  25. 25. HOW MUCH MY DATA VALUES?
  26. 26. SOCIAL GOODS
  27. 27. WHOM DATA BELONGS TO? •Are terms & conditions agreements clear enough? •Are people aware of the “Yes, I agree” real meaning? •Is longer sustainable this model? •Is that service worthy to sell your privacy?
  28. 28. Questions?

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