Unit 6 - Soap PowerPoint

1. Needwood
Unit 6
Critical Approaches to Creative Media
Products
By Chelsie Brandrick

2. Premise
 This soap is centred around the village
pub, church, school, shop and a row of
houses on the main road where all the
characters meet on a daily basis. The
narrative is the daily lives of the village.

3. Howard & Jane Kingsley
 Jane - Endearing and loves to organise fetes, shows and
quizzes, Friendly, Helpful, Involves the community, Smartly
dressed and takes pride in her appearance.
 Howard - Gentle soul, Kind, Thoughtful, Likes to help people,
Smartly dressed, Slightly hen-pecked by Jane but he secretly
likes the way she fusses over him.
Early sixties
and own and
run the
Shoulder of
Mutton public
house.

4. Braxton Teenagers
 Grandchildren to Howard and Jane Kingsley and live at the public house
whilst their parents travel with their jobs. Attend the local school.
 Jess - Fifteen, Easily impressionable, No ambitions, Mixes with the
wrong crowd.
 Toby – Seventeen, Studying A-levels, Mixes with the wrong crowd.
Jess Toby

5. Ernest Roland Cromwell
 Chat to people , Loves to drink, Life and soul of the
village , Happy go lucky, Highly intelligent, Kind,
Wealthy, Loves telling stories.
 Eccentric , Fifties, Retired
surgeon/consultant, Written
countless books in his
medical field. Lives in large
house in the village.
 Wears checked trousers,
shirt and bowtie

6. Anna Harding
 Owner of the local shop and lives above it. The shop is
the hub of the community.
 Widow, Early thirties, Homely, Neighbour next door
appeal.
 Dressed smart/casual in jeans, boots and tops and takes
pride in her appearance.

7. Colin McNeil
 Easy to get along with, Casual attitude towards the
children and is respected and well-liked by
everyone.
Head teacher at the school ,
Early forties, Homosexual.
Smartly dressed, Wears a
suit at work.
Knows all the children’s
names off by heart and
wants children to achieve the
best that they can.

8. Location

9. Clothes
Smart casual wear.
Symbolic clothes to show
audience personality - such as
Ernest’s bowtie.

10. Target Audience
 Mass market
 Mainstream soap
 Contain a mixture of youth, adult and senior characters to entice
audience
 Many targeted at females
 Also suited to older males
 All religions – church in village but only as background
conversation

11. Budget
£100,000 per episode
10.4 Million a year

12. Advertisements

13. Visual Style
 Outside shots on location
 Inside shots in the studio
 Chocolate box
 Focus on main road
 Symbolic buildings

14. Narrative Style
 Sequential/Linear
 Multi-strand – tells more than one story at a time
 Needwood - Emmerdale meets Waterloo Road
 Familiar storylines
 Formal language
 Focus on female viewers and housewives with children
 Contains teenage storylines
 Symbolic buildings
 Homely/countryside title sequence
 Focus on main road and surrounding key buildings
 Open endings

15. Genre, Length, Slot &
Competitors
 Genre - Drama, soap.
 Length - It shall be shown twice a week for 30
minutes.
 Slot/Main Competitors - BBC1 at 7pm. Emmerdale
on every weekday.

16. Bibliography
 British Broadcasting Corporation (BBC), (2016), Available from: www.bbc.co.uk [Accessed 28th
June 2016]
 Broadcaster’s audience research board (BARB), (2016), ‘Weekly viewing data. Available from:
http://www.barb.co.uk/viewing-data/weekly-viewing-summary [Accessed 27th June 2016]
 Channel 4, (2016), Available from: www.channel4.com [Accessed 28th June 2016]
 Channel 5, (2016), Available from: www.channel5.com [Accessed 28th June 2016]
 ITV.com, (2016), Available from: www.itv.com [Accessed 28th June 2016]
 Netflix, (2016), Available from: https://www.netflix.com/browse [Accessed 28th June 2016]
 Sky, (2016), Available from: www.sky.com [Accessed 28th June 2016]
 TV.com, (2016), Available from: www.tv.com [Accessed 28th June 2016]
 Wikipedia, (2016) ‘NRS social grade’ Available from:
https://en.wikipedia.org/wiki/NRS_social_grade [Accessed 27th June 2016]
 YouTube, (2016) ‘EastEnders Christmas scene’ Available from: https://youtu.be/f949uafKpCc
[Accessed 28th June 2016]