The Marketing Plan: An Outline

1. TUTOGRAPHY!
THE MARKETING PLAN: AN OUTLINE

2. Are you tired of
downloading so
many apps for
making
a picture?

3. Here’s a solution
for you..

4. EXECUTIVE SUMMARY!
1.OVERVIEW OF THE SITUATION |2. COMPANY’S
GOAL

5. ! CRAZE FOR PHOTOGRAPHY INCREASING
NOWADAYS, ESPECIALLY AMONG YOUTH
! VARIOUS APPLICATION AVAILABLE FOR
PHOTOGRAPHY AND PICTURES, BUT NOT
CONTAINS ALL FEATURES TOGETHER,
FORCING PEOPLE TO DOWNLOAD DIFFERENT
APPLICATIONS
! SO, TUTOGRAPHY IS A MOBILE APP WHERE
USERS WILL FIND ALL FEATURES IN ONE APP
1. OVERVIEW OF SITUATION!

6. 2.COMPANY’S GOAL!
“TO PROVIDE ALL PHOTOGRAPHY
FEATURES AT ONE PLACE, MAKE APP
MARKET SENSATION, LEADER IN
INNOVATION AND STRONG FINANCIAL
BASE”

7. SITUATIONAL ANALYSIS!
1. COMPANY OVERVIEW | 2. MARKET OVERVIEW |
3. TARGET CUSTOMERS

8. 1. COMPANY OVERVIEW!
ONE DESTINATION FOR PICTURES (CLICKING,
EDITING AND EVEN LEARNING)
FOCUS ON ENGAGING PEOPLE OF ALL
CATEGORIES

9. 2. MARKET OVERVIEW!
CRAZE FOR PHOTOGRAPHY INCREASING DAY BY
DAY AT PRESENT, MOSTLY AMONG YOUTH
IN ORDER TO MEET THE DEMAND, THERE ARE
ALREADY FEW APPLICATIONS IN MARKET, MAJOR
COMPETITOR IS: EoP: PHOTOGRAPHY TIPS
TUTORIAL
BUT TUTOGRAPHY HAS ALL FEATURES AT SAME
PLACE WHICH WILL MAKE PEOPLE SWITCH TO IT

10. CUSTOMER PROFILE
AGE: 12-45
GENDER: MALE, FEMALE AND OTHERS
BASIC AS WELL AS PROFESSIONAL
PHOTOGRAPHERS
MOBILE AS WELL AS PROFESSIONAL CAMERA
PHOTOGRAPHERS
3. TARGET CUSTOMERS!

11. GOAL!
• SATISFY CUSTOMER
NEEDS
• CREATE BRAND VALUE
• ATTRACT USERS
• ASSOCIATE INNOVATION
WITH BRAND IMAGE

12. STRATEGY!
! 1. TARGET MARKET | 2. VALUE PROPOSITION

13. 1. TARGET MARKET!
q Needs Fulfilled:
Camera funny filters
Editing of pictures, videos
Learning Photography
q Collaborators:
Photography institutes
q Company:
Key stakeholders are experts and some
photography institutes

14. COMPETITORS!

15. 2. VALUE PROPOSITION!
CUSTOMER VALUE
Well designed app for
photography including all
photography features
One app for all features, no
need to download multiple apps

16. TACTICS!
PRODUCT | BRAND | PRICE | COMMUNICATION

17. 1. PRODUCT!
Mobile application available
on Google Play Store, Apple
Store as well as on Windows
Phone

18. Features
1. Basic + Funny camera filters (which keeps on changing)
2. All picture as well video editing features
3. Basic + Professional Tutorials of
How to click pictures efficiently from mobile?
How to use Professional Camera?
How to edit pictures?
Basically, all photography related tutorials.
HAVE A QUERY WANT TO LEARN?
Just SEARCH in app.
4. Sharing of pictures in application with other users
as well as with experts

19. 2. BRAND!
NAME: TUTOGRAPHY
which is derived from Tutorial + Photography
LOGO:

20. 3. PRICE!
We follow FREEMIUM policy (Free + Premium)
Free features include:
Basic + Funny camera filters
Editing feature
Some of basic tutorials
Interacting and sharing of pictures with other users
Whereas, Premium version includes advance tutorials and direct
interaction with experts
Premium version cost $35 per year.

21. 4. COMMUNICATION!
Communicate through:
Social Media
Contests
Internship Program
Advertising
Word of mouth

22. Total Employees: 65 (30 Photography Experts + 35 in Management,
Promotion and Technological Team)
Photography Experts(30): Make videos, interact with users as well as
provide important ideas for additional features
Management Team(10): Handle all functions including managing
relation with collaborators
Promotion Team(15): Handle all promotional activities
Technological Team(10): Handle Technological activities
Infrastructure !
IMPLEMENTATION

23. THANK YOU!
Created by Charu Jain,
during a marketing
internship by Sameer
Mathur, IIM Lucknow