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Charlie Norledge - What's New In Structured Data - Brighton SEO

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Charlie Norledge - What's New In Structured Data - Brighton SEO

  1. 1. What’s new in Structured Data Charlie Norledge // Impression @NorledgeCharlie IMPRESSION.TIPS/SD2019
  2. 2. l 2 Structured Data Schema
  3. 3. 3 Google have 30 pieces of Structured Data available currently
  4. 4. l 4
  5. 5. FAQ l 5
  6. 6. l 6
  7. 7. l 7 Why Mark up your questions on your webpages Get BIGGER search results Turn your result into a PAA box
  8. 8. l 8
  9. 9. 1.8M Indexed Pages 87,000 #1-3 keywords 2.0M Organic Visits l 9
  10. 10. l 10 1% CTR Increase 3,000 Extra clicks
  11. 11. Competitors react! https://www.visiondirect.co.uk/contact-lenses l 11
  12. 12. How-To l 12
  13. 13. l 13
  14. 14. l 14 Why Mark up your how-to guides Enhance your search results with rich snippets Returns results in visual assistants and voice search
  15. 15. l 15
  16. 16. l 16
  17. 17. Rich results test l 17
  18. 18. l 18 AMP Result
  19. 19. l 19
  20. 20. l 20 Don’t use structured data only for mobile if you aren’t going to include it in your AMP result
  21. 21. Breadcrumbs l 21
  22. 22. l 22 Now default on desktop search!
  23. 23. l 23
  24. 24. l 24
  25. 25. l 25
  26. 26. Movie l 26
  27. 27. l 27
  28. 28. l 28
  29. 29. l 29
  30. 30. E-A-T l 30
  31. 31. l 31
  32. 32. l 32
  33. 33. l 33 “...hidden away in structured data then that’s not very useful for users (because users tend not to use view source when looking at a page to determine whether or not they should trust it)"
  34. 34. Staying on top l 34
  35. 35. Use the Webmaster blog l 35
  36. 36. l 36 Think about what Google will do in future
  37. 37. l 37 Real Estate?
  38. 38. Be the first to implement l 38
  39. 39. How to create & implement Structured Data l 39
  40. 40. l 40 It doesn’t have to be difficult
  41. 41. Schema Generator l 41
  42. 42. Implement using l 42
  43. 43. l 43
  44. 44. l 44 “We currently prefer JSON-LD markup. I think most of the new structured data that are kind of come out for JSON-LD first. So that’s what we prefer.” John Mueller - March 2019
  45. 45. Testing l 45
  46. 46. l 46 Googlebot is evergreen
  47. 47. Testing tools are updated l 47
  48. 48. Testing tools are updated l 48
  49. 49. l 49 Rich Results Tester can split mobile/desktop
  50. 50. Check Search Console l 50
  51. 51. Takeaways l 51
  52. 52. l 52 Use ALL the types of structured data available you can where necessary
  53. 53. l 53 Make sure your AMP version has structured data so you don’t miss out on rich snippets in mobile search
  54. 54. l 54 Generating or implementing structured data isn’t hard, anyone with Tag Manager access can do it
  55. 55. l 55 Be sure to test and report on progress when a piece of structured data has been implemented
  56. 56. l 56 See what your competitors are doing and STEAL it
  57. 57. Thank You l 57

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