Charlie Norledge - What's New In Structured Data - Brighton SEO

•Download as PPTX, PDF•

10 likes•4,199 views

Charlie Norledge

Slides from BrightonSEO

Marketing

What’s new in
Structured Data
Charlie Norledge // Impression
@NorledgeCharlie
IMPRESSION.TIPS/SD2019

3
Google have 30 pieces
of Structured Data
available currently

l 7
Why
Mark up your questions on your webpages
Get BIGGER search results
Turn your result into a PAA box

1.8M
Indexed Pages
87,000
#1-3 keywords
2.0M
Organic Visits
l 9

Competitors react!
https://www.visiondirect.co.uk/contact-lenses
l 11

l 14
Why
Mark up your how-to guides
Enhance your search results with rich snippets
Returns results in visual assistants and voice search

l 20
Don’t use structured data
only for mobile if you aren’t
going to include it in your
AMP result

l 33
“...hidden away in structured data then
that’s not very useful for users (because
users tend not to use view source when
looking at a page to determine whether
or not they should trust it)"

l 36
Think about
what Google
will do in
future

How to create & implement
Structured Data
l 39

l 44
“We currently prefer JSON-LD markup.
I think most of the new structured data
that are kind of come out for JSON-LD
first. So that’s what we prefer.”
John Mueller - March 2019

l 49
Rich Results
Tester can split
mobile/desktop

l 52
Use ALL the types of
structured data available
you can where necessary

l 53
Make sure your AMP version
has structured data so you
don’t miss out on rich
snippets in mobile search

l 54
Generating or implementing
structured data isn’t hard,
anyone with Tag Manager
access can do it

l 55
Be sure to test and report
on progress when a piece of
structured data has been
implemented

l 56
See what your competitors
are doing and STEAL it

What's hot

Greg holland brighton seo futureproof your paid search

Greg Holland

BrightonSEO - David Naylor 10th April 2015

David Naylor

The talk focuses on how to integrate social behavioural data with keyword data to better understand the audiences at a keyword topic level for enhanced SEO content & digital PR strategies. The talk will explain how to: – Understand keyword-level search audiences by gathering behavioral insights using social consumer segmentation data from audience intelligence research. – Develop enhanced keyword-level content strategies and SEO topical modeling that’s been informed by that integration of traditional keyword intelligence and emerging audience intelligence insights. – Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience or search audience within a given keyword segment that’s important to your business.

How to integrate social behavioural data into your seo keyword strategy ror...

Rory Hope

SearchLeeds 2019 - Myposeo - Alexandre Sigoigne - Build SEO content strategy ...

SearchLeeds

How to separate the non-branded organic traffic from the branded one

Dimitris Drakatos

MnSearch Summit - Session - Eric Enge - Hummingbird – The True Story

MnSearch, The Minnesota Search Engine Marketing Association

Mike Wojciechowski — PPC + SEO e-Commerce Tips

Semrush

Semantic SEO in 2017 & Beyond: The Ultimate Guide

Lissa Anderson

Christoph C. Cemper: Improve your rankings with internal link building and no...

Authoritas

"Content is king." This phrase has been greatly emphasized by SEO professionals in the past. But it’s no longer the case. In today's world, content alone will not win in Google's SERPs. Watch this sponsored Search Engine Journal webinar and learn more about the evolution of Google search and how to get to the top of the rankings in the current landscape. In this presentation, you will: - Understand the recent Google algorithm, AI, and policy changes. - Learn how to scale your online presence in the new Google landscape. - Expand your priorities to ensure you are ready for 2022. It’s been an active year for Google. Multiple updates over the past three months have led to significant changes to the way SEO and companies manage the quality of their website. Jordan Koene, Strategist and Advisor for Searchmetrics, will walk you through different ways that will help you future-proof your SEO strategy.

3 Ways SEO Has Changed This Year & What It Means for You

Search Engine Journal

Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...

DeepCrawl

Crawling, indexation & the impact on performance | Brighton SEO

Martin Sean Fennon

A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.

Living in a mobile first index world

Botify

Logged out searchers still get personalised results. Rank tracking only gives us part of the picture. So is SEO a mass media channel, or should we be trying to talk to an audience of one? How do we even do that in a post-GDPR world? Now is the time to move on from “user experience” as a ranking factor – the only result that matters is the one with the best customer experience overall. Stephen explored customer-centric search at SearchLeeds 2018.

SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...

Branded3

It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts. In this webinar presentation, Acquisio, Intrapromote and Hanapin experts discuss the impact we’ve seen in our accounts and what the future may hold for both PPC and SEO.

Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Sid...

Hanapin Marketing

To navigate Google’s several hundred ranking factors and signals, SEOs often create staggeringly vast audit recommendations without taking a client’s industry, available resources and current circumstances into account. This can have a serious negative effect on revenue streams and ROI. Bastian Grimm's SearchLeeds talk explained how to intelligently prioritise these measures according to impact. He shared his tips, tricks and best practices based on over 200 audits that his team implemented over the past 3 years, broken down by industry/vertical. No more trial and error – here’s how to apply an SEO strategy that’s effective, efficient and truly tailored to your needs.

SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*t

SearchLeeds

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

Branded3

The Definitive B2B SEO Playbook

DemandWave

SEO in ASO : what are the guidelines?

Rejoice Ojiaku

John Shehata — 21 Soft Skills to Supercharge Your In-House SEO Team

Semrush

What's hot (20)

Greg holland brighton seo futureproof your paid search

BrightonSEO - David Naylor 10th April 2015

How to integrate social behavioural data into your seo keyword strategy ror...

SearchLeeds 2019 - Myposeo - Alexandre Sigoigne - Build SEO content strategy ...

How to separate the non-branded organic traffic from the branded one

MnSearch Summit - Session - Eric Enge - Hummingbird – The True Story

Mike Wojciechowski — PPC + SEO e-Commerce Tips

Semantic SEO in 2017 & Beyond: The Ultimate Guide

Christoph C. Cemper: Improve your rankings with internal link building and no...

3 Ways SEO Has Changed This Year & What It Means for You

Speed & Performance Optimisation: How to Meet Users' High Expectations - Rach...

Crawling, indexation & the impact on performance | Brighton SEO

Living in a mobile first index world

SearchLeeds 2018 - Stephen Kenwright - Branded3 - Customer-centric search: se...

Evaluating How PPC & SEO Have Been Impacted By Losing Google's Right Hand Sid...

SearchLeeds 2019 - Bastian Grimm - Peak Ace - Why most SEO audits are sh*t

SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...

The Definitive B2B SEO Playbook

SEO in ASO : what are the guidelines?

John Shehata — 21 Soft Skills to Supercharge Your In-House SEO Team

Similar to Charlie Norledge - What's New In Structured Data - Brighton SEO

Google Analytics & Search Engine Marketing Trends Roundtable

Search Smart Marketing

We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds? Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.

What's Next: Ogilvy x Google Chatbots Partnership

Ogilvy Consulting

Capcon 2010

Wil Reynolds

Google Analytics & Search Engine Marketing Trends Roundtable

Kate Hamilton-Miller

AI in Action The New Age of Intelligent Products and Sales Automation

Product School

As a machine learning practitioner, you probably have met people asking the question: how can I use machine learning to solve my problem? In this talk, we'll present a few of the challenges of setting up a machine learning pipeline in the real world. We'll explain why it is fundamentally different from a typical software engineering pipeline. And we'll (try to) give a few best practices to help software engineers "think ML" and prepare their collaboration with data scientists. Recording: https://youtu.be/TZOWthpeqUY?si=MxQfT9FhPSx7fc1X&t=481

On Machine Learning Readiness

Anne-Marie Tousch

Code reviews are often thought of as anti-agile, cumbersome, and disruptive. However, done correctly, they enable agile teams to become more collaborative and effective, and ultimately to produce higher quality software faster. Mark Hammer describes how lightweight code review practices succeed where more cumbersome methods fail. Mark offers tips on the mechanics of lightweight code reviews and compares five common styles of review. He looks at real-world examples and reveals impressive results. Gain new insights into how much time to spend in review, how much code to review in one session, and how author preparation practices can increase the efficiency of a review. Learn how peer code review can improve the performance of individual developers, their teams, and the software they produce. Mark shares the specific benefits of peer code review, including ROI and the ultimate goal of producing higher quality software faster.

Agile Code Reviews for Better Software—Sooner

TechWell

Phils Session cards @ Measurecamp

Phil Pearce

Brighton SEO International Search - Four Pillars of Success

Will Cecil

product internationalization.pdf

priyatai1

Content really is king. Whether you’re trying to improve your organic search ranking, test new lead generation channels, or establish your brand as an industry thought leader, you need to create engaging content. But a prerequisite for this is understanding who your audience is and what their pain points are at every stage of their customer journey. This lecture will teach you a data-driven approach to the content creation process and will include our first guest lecturer, Trevor Crump the Director of Acquisition Marketing for Alliance Health, who will reveal his data-driven approach to content creation and how this has been a huge success for his organization. This Lecture Will: -TEACH THE DATA-DRIVEN APPROACH TO CONTENT CREATION. -SHOW YOU HOW TO OPTIMIZE CONTENT FOR THE ENTIRE CUSTOMER JOURNEY. -EXPLAIN HOW TO MEASURE THE IMPACT OF DATA-DRIVEN CONTENT ON SALES. You can watch this lecture here: https://youtu.be/g8UXdIchqrw

Data Drive Your Content Creation - Dawn of the Data Age Lecture Series

Luciano Pesci, PhD

CDS + Power Apps

Juan Fabian

Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UX

Dan Taylor

Optimizely Full Stack helps product development teams experiment deep into their stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures. In this session, Jamie Connolly, Senior Product Manager on Developer Experience will talk about the latest enhancements to Full Stack to drive compatibility, usability, and performance.

Taking Your Product Development to the Next Level with Full Stack

Optimizely

From an organization-wide executive directive to become more data-driven, a retail corporate L&D team took an internal look at their own data practices. Realizing that they had an overwhelming lack of transparency into their learning initiatives and a great amount of data that had gone unused, the team developed a transformation vision to create a single system of record for learning to enable observability, granularity, and accountability for all team members. The team was committed to the vision of xAPI; however, the data and information they needed in order to make actionable change for their learners was locked away in non-interoperable formats, and they recognized the need to develop a data strategy and implementation plan. In this case study session, you will see how the organization’s L&D team created an xAPI data roadmap to not only achieve early wins when it came to the executive business objectives but also begin work on a scalable plan to build out a modern, flexible ecosystem that has the needs of learners at its center. * Originally presented on 10/25/18 at DevLearn by Allie Tscheulin and Margaret Roth

Creating a Data Driven L&D Team - an xAPI Case Study - DevLearn 2018

Margaret Roth

As a leading e-commerce company in fashion in the Netherlands, Wehkamp dedicates itself to provide a better shopping experience for the customers. Using Spark, the data science team is able to develop various machine-learning projects for this purpose based on the large scale data of products and customers. A major topic for the data science team is ranking products. If a visitor enters a search phrase, what are the best products that fit the search phrase and in what order should the products been shown? Ranking products is also important if a visitor enters a product overview page, where hundreds or even thousands of products of a certain article type are displayed. In this project, Spark is used in the whole pipeline: retrieving and processing the search phrases and their results, making click models, creating feature sets, training and evaluating ranking models, pushing the models to production using ElasticSearch and creating Tableau dashboarding. In this talk, we are going to demonstrate how we use Spark to build up the whole pipeline of ranking products and the challenges we faced along the way.

Applied Machine Learning for Ranking Products in an Ecommerce Setting

Databricks

Pivotal Tracker - Research Findings

Paulina Galindo

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2020/08/once-for-all-dnns-simplifying-design-of-efficient-models-for-diverse-hardware-a-presentation-from-mit/ For more information about edge AI and vision, please visit: http://www.edge-ai-vision.com Christine Cheng, co-chair of the inference benchmark working group at MLPerf and a senior machine learning optimization engineer at Intel, delivers the presentation “MLPerf: An Industry Standard Performance Benchmark Suite for Machine Learning” at the Edge AI and Vision Alliance’s July 2020 Edge AI and Vision Innovation Forum. Cheng explains how MLPerf’s inference benchmark suite for evaluating processor performance works and is evolving.

“An Industry Standard Performance Benchmark Suite for Machine Learning,” a Pr...

Edge AI and Vision Alliance

JMRA Ray Poynter 2017

Ray Poynter

Join 20-year SEO veteran Ryan Huser as he explores the transformative intersection of Generative AI and SEO in his talk, "Generative AI: The new Wild West of SEO". The presentation will discuss how tech giants Bing and Google have enhanced the search experience using Generative AI. It will also unpack the wealth of options available to marketers, and how they can use these innovations for content creation and search engine optimization. Ryan's talk promises to offer invaluable insights into the emerging landscape of AI-driven SEO, emphasizing its profound implications for digital marketing strategies. Takeaways: Gain in-depth knowledge on what Generative AI is, how it was developed, and how search engines have recently implemented it for users. Learn how to properly utilize the correct Generative AI prompts and workflows to streamline your SEO efforts and accomplish exponentially better results, with specific examples. Understand how this profound development will impact the future of SEO, content creation and digital marketing for the world.

Generative AI The New Wild West of SEO - Ryan Huser, Resignal

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Similar to Charlie Norledge - What's New In Structured Data - Brighton SEO (20)

Google Analytics & Search Engine Marketing Trends Roundtable

What's Next: Ogilvy x Google Chatbots Partnership

Capcon 2010

Google Analytics & Search Engine Marketing Trends Roundtable

AI in Action The New Age of Intelligent Products and Sales Automation

On Machine Learning Readiness

Agile Code Reviews for Better Software—Sooner

Phils Session cards @ Measurecamp

Brighton SEO International Search - Four Pillars of Success

product internationalization.pdf

Data Drive Your Content Creation - Dawn of the Data Age Lecture Series

CDS + Power Apps

Plerdy's CRO/UX_Party February 2021 - Dan Taylor - SEO & UX

Taking Your Product Development to the Next Level with Full Stack

Creating a Data Driven L&D Team - an xAPI Case Study - DevLearn 2018

Applied Machine Learning for Ranking Products in an Ecommerce Setting

Pivotal Tracker - Research Findings

“An Industry Standard Performance Benchmark Suite for Machine Learning,” a Pr...

JMRA Ray Poynter 2017

Generative AI The New Wild West of SEO - Ryan Huser, Resignal

Recently uploaded

Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf

MROC Japan

Meta unveils enhanced gen-AI tools catering tomarketers.pdf

Great India Shop Fest

The Art of sales from fictional characters.

Bharathi sakthi

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

The seven principles of persuasion by Dr. Robert Cialdini

Surya Prasath

ch05.ppt Strategies in marketing channel

ahmedjaura1

Passive Income System 2.0 Digital is a membership area that provides access to a comprehensive online program designed to help individuals generate passive income streams through digital means. This exclusive membership zone offers a wealth of resources, including video tutorials, step-by-step guides, and expert insights, to teach members how to create and grow a sustainable online income. With a focus on affiliate marketing, digital product creation, and online business strategies, Passive Income System 2.0 Digital empowers members to break free from the constraints of traditional employment and build a lucrative online empire that generates income 24/7.

Passive Income System 2.0 Digital: Effortless Earnings

abdullahspz0428

How consumers use technology and the impacts on their lives

Mathuraa

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Key Social Media Marketing Trends for 2024

Jomer Gregorio

Iranian Strikes on Israel Assessing the Impact and Implications.pptx

elizabethella096

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

The Essence of Mothers Celebrating the Heart of the Family.pptx

elizabethella096

Crypto Quantum Leap - Digital - membership area

jaynee G

Lead generation is the process of attracting and converting potential customers into leads – individuals or organizations who have shown interest in your product or service. This involves tactics like targeted advertising, content marketing, and networking to capture the attention of potential leads and encourage them to provide their contact information or engage with your business. The ultimate goal is to nurture these leads through the sales funnel, turning them into paying customers. Effective lead generation strategies focus on understanding the needs and preferences of your target audience, offering valuable content or solutions, and building relationships to establish trust and credibility

Gain potential customers through Lead Generation

vidhyalakshmiveerapp

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/+918761049707☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +918761049707) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +918761049707) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +918761049707[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +918761049707) At 9-10 weeks pregnant, it works about 91-93% of the time. +918761049707)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +918761049707) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+918761049707 misoprostol works a bit better than taking misoprostol only. +918761049707 Taking misoprostol alone works to end the+918761049707 pregnancy about 85-95% of the time — depending on how far along the+918761049707 pregnancy is and how you take the medicine. +918761049707 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +918761049707 When can I take the abortion pill?+918761049707 In general, you can have a medication abortion up to 77 days (11 weeks)+918761049707 after the first day of your last period. If it’s been 78 days or more since the first day of your last+918761049707period, you can have an in-clinic abortion to end your pregnancy.+918761049707 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+918761049707preference and situation. With+918761049707medication+918761049707 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+918761049707schedule, at home or in another comfortable place that you choose.+918761049707 You get to decide who you want to be with during your abortion, or you can go it alone. Because+918761049707medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+918761049707 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+918761049707 them. +918761049707 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. More questions from patients: Saudi Arabia+918761049707 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®️.+918761049707) Unwanted Kit is a combination of two medicines, which is used fo

Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...

ahmedjiabur940

Killer Packaging__Published in PrintAction

Victoria Gaitskell

Recently uploaded (20)

Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf

Meta unveils enhanced gen-AI tools catering tomarketers.pdf

The Art of sales from fictional characters.

Cartona.pptx. Marketing how to present your project very well , discussed a...

The 9th May Incident in Pakistan A Turning Point in History.pptx

The seven principles of persuasion by Dr. Robert Cialdini

ch05.ppt Strategies in marketing channel

Passive Income System 2.0 Digital: Effortless Earnings

How consumers use technology and the impacts on their lives

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

Discover Ardency Elite: Elevate Your Lifestyle

Key Social Media Marketing Trends for 2024

Iranian Strikes on Israel Assessing the Impact and Implications.pptx

Mastering Affiliate Marketing: A Comprehensive Guide to Success

The Essence of Mothers Celebrating the Heart of the Family.pptx

Crypto Quantum Leap - Digital - membership area

Gain potential customers through Lead Generation

Aiizennxqc Digital Marketing | SEO & SMM

Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...

Killer Packaging__Published in PrintAction

Charlie Norledge - What's New In Structured Data - Brighton SEO

1. What’s new in Structured Data Charlie Norledge // Impression @NorledgeCharlie IMPRESSION.TIPS/SD2019

2. l 2 Structured Data Schema

3. 3 Google have 30 pieces of Structured Data available currently

4. l 4

5. FAQ l 5

6. l 6

7. l 7 Why Mark up your questions on your webpages Get BIGGER search results Turn your result into a PAA box

8. l 8

9. 1.8M Indexed Pages 87,000 #1-3 keywords 2.0M Organic Visits l 9

10. l 10 1% CTR Increase 3,000 Extra clicks

11. Competitors react! https://www.visiondirect.co.uk/contact-lenses l 11

12. How-To l 12

13. l 13

14. l 14 Why Mark up your how-to guides Enhance your search results with rich snippets Returns results in visual assistants and voice search

15. l 15

16. l 16

17. Rich results test l 17

18. l 18 AMP Result

19. l 19

20. l 20 Don’t use structured data only for mobile if you aren’t going to include it in your AMP result

21. Breadcrumbs l 21

22. l 22 Now default on desktop search!

23. l 23

24. l 24

25. l 25

26. Movie l 26

27. l 27

28. l 28

29. l 29

30. E-A-T l 30

31. l 31

32. l 32

33. l 33 “...hidden away in structured data then that’s not very useful for users (because users tend not to use view source when looking at a page to determine whether or not they should trust it)"

34. Staying on top l 34

35. Use the Webmaster blog l 35

36. l 36 Think about what Google will do in future

37. l 37 Real Estate?

38. Be the first to implement l 38

39. How to create & implement Structured Data l 39

40. l 40 It doesn’t have to be difficult

41. Schema Generator l 41

42. Implement using l 42

43. l 43

44. l 44 “We currently prefer JSON-LD markup. I think most of the new structured data that are kind of come out for JSON-LD first. So that’s what we prefer.” John Mueller - March 2019

45. Testing l 45

46. l 46 Googlebot is evergreen

47. Testing tools are updated l 47

48. Testing tools are updated l 48

49. l 49 Rich Results Tester can split mobile/desktop

50. Check Search Console l 50

51. Takeaways l 51

52. l 52 Use ALL the types of structured data available you can where necessary

53. l 53 Make sure your AMP version has structured data so you don’t miss out on rich snippets in mobile search

54. l 54 Generating or implementing structured data isn’t hard, anyone with Tag Manager access can do it

55. l 55 Be sure to test and report on progress when a piece of structured data has been implemented

56. l 56 See what your competitors are doing and STEAL it