3. Purpose
The purpose of this training
is to educate you on the HB
Naturals Gift Card
marketing program AND
teach you how to use it
effectively.
4. Why Use Gift Cards?
• Every rep needs more leads
• Everyone likes to get something
for free
• It’s simple and easy to do
• Anyone can do it
• It’s quite perhaps the best way
to spend your marketing
budget
5. How the Gift Card
Program Works
• Limit of one gift card redeemed
per household
• You get $25 off a $25 or higher
purchase
• Can be used by wholesale or retail
customers
• It subtracts $25 and 25 pv from
each order
• Gift cards are non-refundable
• They expire after one year, if not
used
8. Plan # 1: 100 PV Auto-ship
• Sign up for a 100 PV auto-ship each month and
get your 10 FREE gift cards with each order
• Share your gift cards with 10 people (that helps
you acquire 10 new customers).
• Assume 4 buy the minimum of $25 (you earn
nothing from them), 4 buy $50 or more and 2 buy
$100 or more.
• In this example, you would earn somewhere
around $30 to $60 just in fast start bonuses (not
counting anything else)
• Plus, you would have 10 new customers you
could follow up with and get referrals and REPEAT
orders from in the months to come
9. Plan # 2: Order 20 Gift Cards on Auto-Ship
Every Month
• Order 20 gift cards every month on auto-ship for 125 PV and $125
• You would also get an extra 10 free gift cards for being on a 100 PV or
larger auto-ship
• This gives you 30 gift cards to use every month
• Share your gift cards with 30 people (that helps you acquire 30 new
customers that month).
• Assume 12 buy the minimum of $25 (you earn nothing from them), 12 buy
$50 or more and 6 buy $100 or more.
• In this example, you would earn somewhere around $100 to $200 just in
fast start bonuses (not counting anything else)
• Plus, you would have 30 new customers you could follow up with and get
referrals and REPEAT orders from in the months to come
10. What to Say
Would you like a free $25 gift card?
If I gave you a $25 gift card off a
$25 or more purchase at my online
health and wellness store, would
you use it?
Do you know anyone who would
like a free $25 gift card off a $25
purchase?
11. Ways to Use
Gift Cards
NEW TEAM
MEMBERS
PROMOTIONS/RANK
ADVANCE
HOLIDAYS LOYAL CUSTOMERS
WHEN YOUR TEAM
SPONSORS PEOPLE
CONTESTS BIRTHDAYS HOLIDAYS
12. Tips for Success
• Have a sense of urgency
• Give people a deadline
• Focus on the fear of loss
• Focus on the value
• Educate people on how it works
• Use contests and incentives
• Share on email, social media, text, live events,
etc.
13. Potential Numbers
10 gift cards per month
• = 120 new customers per year
• 80% are one-time customers, but 20%
become active loyal customers
• After one year would have 24 loyal
customers who order monthly
• No out of pocket cost to you because
you get 10 free gift cards every month
you have 100 PV on autoship
30 gift cards per month
• = 360 new customers per year
• 80% are one-time customers, but 20% become
active loyal customers
• After one year you would have 72 loyal
customers who order monthly
• Your cost is $125 per month x 12 months =
$1500
• This means you only paid about $20 per loyal
customer you acquired
***This is just a hypothetical example. Individual
results will vary.
14. The Bottom Line
• If you aren’t using gift cards you
are REALLY missing out on a
wonderful opportunity to find
new customers and distributors!
• Teach and train your team
members how to do the same
thing.