This document discusses potential partnerships between restaurants and dental practices. It notes that while dentists are struggling with increased competition, they have marketing budgets and know their customers well. The document proposes that restaurants and dentists partner by offering promotional deals to dental patients, such as a free meal or percentage off for birthdays or referrals. It provides advice on approaching dental practices, suggesting targeting larger non-corporate practices, meeting with the owner after hours, and coming prepared with a clear promotional offer and examples. The goal is for both businesses to gain long term customers through these partnership promotions.

1. Restaurant and Dental
Partnerships
May 2015

2. Wellsites / My Dental Marketing
• Wellsites (est.2009)
• My Dental Marketing (rebranding 2015)
• Dental and Medical marketing specialists
• 75% Dental / 25% Health and Medical
• Worked with over 300 practices

3. Carolyn Dean
• Founder and director of Wellsites and My Dental
Marketing
• Over 21 years in IT marketing and sales
• Background in blue chip IT vendors
• 10 years specialising in health, medical and dental
• Speaker and author

4. Problems & Opportunities

5. Problems
Dentists are struggling more
than ever:
• More dentists than ever
• Large corporates
• Preferred providers
(Insurance)

6. Opportunities
• Know they need to start
marketing
• Have marketing budgets
• They know the details of every
one of their customers!
• Can’t compete on price, want
to add value

7. Other Health
• More marketing dollars than allied
health
• Want long term customers
• More competitive
• Larger practices
• Easier to work with (less gate
keepers)

8. Suggested Offers

9. Restaurant Offers
• Patient Reactivation
• Birthdays
• Referral Bonus
• New patient promos
• Whole list promo – “thanks
we appreciate your custom”

10. Restaurant Offers
• “Free meal” = gift
• “Percentage off bill” = promo
• Make it look like a gift of
thanks

11. How to approach

12. Approaching a dentist
• Larger practice (not solo dentist)
• Avoid dental corporates / chains
• Practice owner vs. practice manager
• Very very busy
• Meet out of hours

13. Approaching a dentist
• Make it personal
• Drop in & say “hello”
• Personalised letter
• Invitation to meet you /have a
meal

14. Approaching a dentist
• Approach with the whole offer
– Your offer
– Example postcard
– Example EDM
• Think about costs (printing etc.)
• Who pays for what

16. When to walk away
• They will either see the
value or not
• You will know quickly
• Don’t waste time trying to
convince them

17. Dental Corporates – Avoid these
• Primary Dental
• Dental Care Network
• Dental Partners / Lumino
• No Gaps Dental
• Dental Corp / Bupa
• Pacific Smiles Group
• 1300 smiles

18. Thank You
• Carolyn Dean
• 02 9410 1507
• carolyn@wellsites.com.au
• www.wellsites.com.au
• www.mydentalmarketing.com.au