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About Me
• Been In SEO Since My Early Teens
• Multiple 4 to 5 Figure Affiliate Websites
• Self-Running Agency In The UK
My Talk From 2015
What Is ROI Based SEO?
• Time Over Money
• Spend Based On Results
Example Campaign
• 6 Month Timeframe
• Highly Competitive Niche
• From 300 Visits To 30,000 Visits Worth Around $200
• Total SEO Spend of Under $10,000
The Results
Initial Analysis
• Finding Target Pages & Finding Target Keywords
• Analysing Current “State” of SEO
• Planning & Executing Your SEO Strategy (Page by Page & Site Wide)
Use An SSL Certificate
• Should Be Standard Practice
Page Optimization
• Changing URL Structure e.g. from /product-123.html to /target-
keyword/
• Optimizing The Meta Title
• Adding Extra Content (Compare & Expand vs Competition Pages)
Page Optimization
Internal Linking
• The Most Under Utilized Tactic In SEO
• Super Simple To Do
Internal Linking
• Using Google To Do
Internal Linking For You –
Link Building Foundation
• All Social Profiles Setup With Link
• Citations For Websites With An Address (I Recommend
CitationsBuilder.com)
Guest Post Link Building
• Find Highly Relevant Blogs
• Get In Touch
• Pay Them Off
Tool Used: LinkHunter.com
Build Links Of HQ, Slowly, Over Time
Tier 2 Link Building
• Find Cheap Links – Fiverr, ArchSEO, SAPE etc
• Build Them At Your Authority Links
• Wait A Couple Weeks
P.S. DO NOT BUILD THESE LINKS DIRECTLY AT YOUR WEBSITE.
Links I Don’t Recommend
• Press Releases
• Forum Profiles
• IFTTT / Content Syndication
Works In Australia
All The Way To The UK Too
Thanks For Watching
• My Blog – CharlesFloate.co.uk
• Follow My Twitter - @Charles_SEO
• Facebook Page – Facebook.Com/TheCharlesFloate

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ROI Based SEO From $10k To $200k In 6 Months

  • 1.
  • 2. About Me • Been In SEO Since My Early Teens • Multiple 4 to 5 Figure Affiliate Websites • Self-Running Agency In The UK
  • 4. What Is ROI Based SEO? • Time Over Money • Spend Based On Results
  • 5. Example Campaign • 6 Month Timeframe • Highly Competitive Niche • From 300 Visits To 30,000 Visits Worth Around $200 • Total SEO Spend of Under $10,000
  • 7. Initial Analysis • Finding Target Pages & Finding Target Keywords • Analysing Current “State” of SEO • Planning & Executing Your SEO Strategy (Page by Page & Site Wide)
  • 8. Use An SSL Certificate • Should Be Standard Practice
  • 9. Page Optimization • Changing URL Structure e.g. from /product-123.html to /target- keyword/ • Optimizing The Meta Title • Adding Extra Content (Compare & Expand vs Competition Pages)
  • 11. Internal Linking • The Most Under Utilized Tactic In SEO • Super Simple To Do
  • 12. Internal Linking • Using Google To Do Internal Linking For You –
  • 13. Link Building Foundation • All Social Profiles Setup With Link • Citations For Websites With An Address (I Recommend CitationsBuilder.com)
  • 14. Guest Post Link Building • Find Highly Relevant Blogs • Get In Touch • Pay Them Off Tool Used: LinkHunter.com
  • 15. Build Links Of HQ, Slowly, Over Time
  • 16. Tier 2 Link Building • Find Cheap Links – Fiverr, ArchSEO, SAPE etc • Build Them At Your Authority Links • Wait A Couple Weeks P.S. DO NOT BUILD THESE LINKS DIRECTLY AT YOUR WEBSITE.
  • 17. Links I Don’t Recommend • Press Releases • Forum Profiles • IFTTT / Content Syndication
  • 19. All The Way To The UK Too
  • 20. Thanks For Watching • My Blog – CharlesFloate.co.uk • Follow My Twitter - @Charles_SEO • Facebook Page – Facebook.Com/TheCharlesFloate