2. Size and Complexity Explosion
Size and Complexity Growth
Year Size Objects
1995 14.1K 2.3
2010 498K 75
2012 684K 83
(Est)
Source: Strangeloop Networks, 2011
3. Decreased User Tolerance for
Delay
• 47 percent of consumers expect
an ecommerce page to load in 2
seconds or less
• 40 percent of shoppers wait no
more than 3 seconds before
abandoning a site
• People will visit an e-commerce
site less often if it is slower than
one or more close competitors
by more than 250 milliseconds
Sources: Forrester Research, 2009
New York Times, 2012
4. Getting It Right Is Very Rewarding
For Examples:
• Shopzilla increased revenue by
12% and page views by 25% by
improving page load times from
6 to 1.2 seconds
• Amazon has increased revenue
by 1% for every 100 milliseconds
of page load performance
• Aol found that the users with the
top 10% of site speed viewed
50% more pages than visitors in
the bottom 10%
5. About Naalium
What You Should Know
• We provide affordable, high quality website, application and infrastructure
optimization using a virtual service model
• Providing Capacity Management solutions for over 11 years
• Senior personnel have over 50 years of combined Capacity Management
experience
• Certified with all of the leading solutions used to facilitate the service
• Experience with IT Operations, including ITIL, as well as a strong knowledge
of security
6. About the A3 Services Suite
• Collection of Capacity
Management solutions finely
tailored to your organization’s
specific needs
• Unique service model provides
a new cost paradigm
• Pricing model allows you to
afford a broad spectrum of
ongoing service
• Affordability of these solutions
allows you to leverage BST as a
virtual performance
department
7. KEY BENEFITS:
Virtual Performance Team
• Service portal facilitates all
aspects of the service
• Best practice methodologies
streamline service management
• Regular reporting provides you
with key insights via statistics,
analysis and recommendations
from performance experts
• Ad hoc service is available to
meet unplanned requirements
• Quality enhanced by strong
knowledge of your specific
environment and direction
8. KEY BENEFITS:
New Cost Paradigm
• All services are provisioned
virtually
• Pricing is optimized for cost
effective recurring service
– Legacy consulting approaches deliver a
small number of service engagements at a
$ higher cost
– Full annual recurring service model is less
Service expensive
• Highly optimized processes
– Rapid setup
– Cost effective access to senior level
expertise
– Minimal customer time and effort
required
– Consistent quality service experience
9. APPLICATION MONITORING:
Front-end and Back-end
• Front-end monitoring uses simulated
user traffic to measure end-to-end
performance of transactions
• Back-end monitoring captures
infrastructure statistics specific to
application performance
• Includes warning and critical
application performance alerts for
improved reactive management
• Pin-points the source of
user-affecting incidents
• Minimizes the duration of incidents
10. APPLICATION MONITORING:
Proactive Incident Avoidance
• Regular review of data and reports
by experts includes identifying
potential issues
• All areas of concern are
documented and clarified, including
actionable recommendations for
minimizing risk
• What-if analysis performed, per
your requirements
• Enhanced service and support can
be provided, as needed, to address
particularly challenging issues
11. APPLICATION MONITORING:
Business Impact Analysis
• Provides you with cost and
revenue data correlated with
performance measurements
• Provides invaluable insight into
how the performance of web
applications relates to financial
performance
• Supports business decision making
by providing a cost and/or
revenue justification for
application performance
investments
12. APPLICATION MONITORING:
Meet Online Service Targets
• Measures and reports metrics
directly related to the user
experience
• Allows for the creation of realistic
and valuable service level targets
• Performance to target is clear and
enables regular quality
management analysis and
decision making
• User experience metrics provide
correlation between service
and/or revenue targets
13. LOAD TESTING:
Internal/External Load Generation
• Load generation and measurement
inside and outside the firewall
• Allows for load testing to be
optimized based on the application’s
environment
• Enables accurate forecasting of
system performance at and/or above
anticipated load levels
• Can help simulate failover conditions
or other critical scenarios
• Excellent way to test and improve
pre-production applications before
launch
14. LOAD TESTING:
Application Tuning and Optimization
• Performance analysts ensure
applications and infrastructure are
fully optimized
• Applications and associated
infrastructure are tuned to more
efficiently serve transactions
• Bottlenecks are identified and
removed
• Standard reporting includes
recommendations for optimization
• Advanced optimization design
services can be provided if required
15. LOAD TESTING:
Ensure Successful Launch of New Apps
• Expert testers ensure accurate
results and successful product
launches. No surprises!
• Ensures you are able to meet
customer demand and volumes
when you go live
• Deliver predictable and positive
user experiences from day one
• Retain new customers and
establish a reputation for quality
service
16. CAPACITY PLANNING:
Application and Infrastructure Sizing
• Valuable at any phase of the app
life cycle but especially during
early phases
• Provides invaluable insight into
the design process
• Timely and cost effective way to
evaluate the impact of different
scenarios
• Accurate estimates of
infrastructure costs
• Complex tool set managed by
experienced technical
professionals
17. CAPACITY PLANNING:
Application and Server Consolidation
• Makes better use of
underutilized resources
• Allows sharing of infrastructure
among applications and
maximizes capital investment
• Reduces hardware upgrade
requirements
• Establishes optimal strategies for
planning and executing the
consolidation transition
18. CAPACITY PLANNING:
Effective IT Budgeting
• Modeling and forecasting
enables accurate IT budgeting
based on business volumes
• Expenditures can be more tightly
aligned to the pace of changing
requirements
• Capital expenditure can be
deferred until actually required
based on a stronger
understanding of business
requirements and the
corresponding margin of safety
19. BUSINESS DRIVERS:
Brand Differentiation
• Performance is key to
distinguish your organization
from others
• Performance has a greater
impact than design
• High performance
demonstrates your
commitment to the user
experience
• Customers will gravitate
towards sites with higher
performance
20. BUSINESS DRIVERS:
Customer Retention
• Users that wait less
leave less
• Higher performance means
longer and more extensive
site visits
• Customers are more likely
to return to sites with
higher performance
• As a bonus, users will
recommend their favourite
sites to others
