1. iFix Texas Q1 of 2013 Operations
Review
John-Paul Verdes

2. Q1 Gross Profit Forecast

3. Q1 Expenses

4. Q1 Net Profit
January February March
• GP$22,841.99 • GP $32,084.83 • GP $40,106.05
• Expenses$28,776.94 • Expenses $25,199.08 • Expenses $25,042.27
• Net Profit-$5,934.95 • Net Profit$6885.75 • Net Profit
$15,063.78

5. Targets and Activities by Day

6. Targets and Activities by Day

7. Targets and Activities by Day

8. Increase Gross Profit
• Bundle Only Initiative for Repairs
• Bundle Only Accessory Sales
• Close Skills Gap: Sales and Repair
• Meet and Exceed Competitor’s Accessory
Variety.
• Mindshare Campaign

9. Bundle Only Initiative for Repairs
• 50% of Repairs for January came from Apple
LCD/Digitizer replacement. Average GP $61.84.
Position ONLY Combo Repairs….
• LCD/Digitizer + Power Button = $13.35
incremental GP per repair. ($115)
• LCD/Digitizer + Home Button = $18.44
incremental GP. ($115)
• LCD/Digitizer +Home Button + Power Button =
$31.79 incremental GP ($135)

10. Bundle Only Initiative for Accessories
• $50 = OtterboxCommunter, Decoro Screen
Protector, 2 extra screen protectors = $29.62
GP. 28% more GP than the Otterbox Alone.
• 2 Shields for $20. $15.72 GP. Value incentive
will drive take rate up 30% with impulsive
teenage customers.

11. Close Skills Gap
• Bi-Weekly Skills Training.
• 10am on Sunday. 2 hours long.
• 1st hour will focus on Sales skills / Sales
Process
• 2nd hour will focus on Knowledge Sharing to
increase repair knowledge base of all
employees.

12. Meet and Exceed Competitor’s
Accessory Variety.

13. Mindshare Campaign:
• Wireless Providers: Weekly Visit. Galleria on
Wednesday, Friday at NE Mall
• Mall Stores: Friday at NE Mall, Saturday at
Galleria. Systematic approach.
• Daily Visit to Guest Reception.
• Street Team: Hit the food courts, hit the parking
lot, hit the stores, stand at the door and draw
people in!
• Most Damaged iPhone Contest: Promoted in
Store and Craigslist.

14. Mindshare Expected Results
• Wireless Providers: Increase referrals to 5 per
provider per week. 20 total.
• Mall Stores: Increase referrals to 5 daily.
• Daily Visit to guest reception: Increase Referrals
to 2 a dayduringthe week, 5 a day on the
weekend.
• Street Team: Drive in 30% more traffic through
aggressive advertising.
• Most Damaged iPhone Contest: 20 more repairs
per month.

15. Cost Efficiency Initiatives
• Hold Reps Accountable to Hourly Efficiency
Targets.
• Hold Reps Accountable to Scheduled Hours
Adherence. Eliminate “burning the clock”.
• Tech damages are 100% the responsibility of
the Tech.