Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wagonheim Law: Designing & Delivering Memorable Presentations

346 views

Published on

Wagonheim Law welcomed Joe Natoli to our December 2012 Drink 'N Think on delivering memorable presentations. Check out our other free events at www.wagonheim.com/drink-n-think

  • Be the first to comment

  • Be the first to like this

Wagonheim Law: Designing & Delivering Memorable Presentations

  1. 1. is thisthing on? 1designing & delivering memorable presentationsjoe natoli | givegoodux.com
  2. 2. 2the attentionmythjoe natoli | givegoodux.com
  3. 3. you’re watching a greatmovie. 3what’s your attentionlevel?joe natoli | givegoodux.com
  4. 4. but no matter how great itis... 4your attention will stillwander.joe natoli | givegoodux.com
  5. 5. why? we’re wired that way. 5➡ associative sparks – action, words, sounds, music➡ personal emotions are periodically hooked➡ focus wanders during passive activity➡ full attention only returns at turning pointsjoe natoli | givegoodux.com
  6. 6. mind the mentalbreaks 6➡ start with bold, surprising, unique➡ deliver rewards in time release fashion FIRST TOPIC NEXT TOPIC➡ build on each release BREAK to a final climax* * or multiple climaxes :-)joe natoli | givegoodux.com
  7. 7. 7why lessreally is morejoe natoli | givegoodux.com
  8. 8. enemy, thy name isdopamine 8joe natoli | givegoodux.com
  9. 9. which is why this doesn’twork 9joe natoli | givegoodux.com
  10. 10. or this 10joe natoli | givegoodux.com
  11. 11. or this 11joe natoli | givegoodux.com
  12. 12. and this...is just beyondwords. 12joe natoli | givegoodux.com
  13. 13. this guy can’t even get itright. 13joe natoli | givegoodux.com
  14. 14. 14finding balancejoe natoli | givegoodux.com
  15. 15. most fail twice – immediately 15➡ when scanning, the brain shuts off all other input➡ more content = longer to scan➡ audience loses half of what you sayjoe natoli | givegoodux.com
  16. 16. so they give up on you. 16joe natoli | givegoodux.com
  17. 17. who’s on first: visual orverbal? 17➡ use infographics that can be scanned quickly➡ build curiosity by revealing info in stages➡ punctuate each stage verbally – but don’t readjoe natoli | givegoodux.com
  18. 18. these are not goodinfographics. 18joe natoli | givegoodux.com
  19. 19. these are. 19joe natoli | givegoodux.com
  20. 20. these are. 20joe natoli | givegoodux.com
  21. 21. 21design rulesjoe natoli | givegoodux.com
  22. 22. seeking relationships 22joe natoli | givegoodux.com
  23. 23. seeking relationships 23joe natoli | givegoodux.com
  24. 24. seeking relationships 24joe natoli | givegoodux.com
  25. 25. seeking relationships 25joe natoli | givegoodux.com
  26. 26. RULE 1 26align EVERYTHING.joe natoli | givegoodux.com
  27. 27. segregate with style 27 ➡ identify different types of content: headlines, body, bullets, charts, etc. ➡ create specific styles for each - font, weight, colorjoe natoli | givegoodux.com ➡ apply
  28. 28. segregate with style 28 style 1 style 2 ➡ apply styles consistently on every slide style 3 style 5joe natoli | givegoodux.com
  29. 29. RULE 2 29use a unique style foreach level ofinformationjoe natoli | givegoodux.com
  30. 30. to the left, to the left 30 Completely impact multifunctional Completely impact multifunctional processes processes and wireless supply chains. Dynamically and wireless supply chains. Dynamically engage business meta-services for engage business meta-services for market- market- driven data. Collaboratively restore cross- driven data. Collaboratively restore cross- platform users before client-centered platform users before client-centered manufactured products. manufactured products. Assertively evolve long-term high-impact Assertively evolve long-term high-impact portals through visionary solutions. portals through visionary solutions. Professionally harness standardized Professionally harness standardized portals portals vis-a-vis resource maximizing deliverables. vis-a-vis resource maximizing deliverables. Continually coordinate stand-alone Continually coordinate stand-alone applications rather than virtual applications rather than virtual communities. communities.joe natoli | givegoodux.com
  31. 31. no mixing & matching 31 Centered Headline Left-Aligned Headline Left-aligned paragraph text does Centered headlines do not not combine well with left-aligned combine well with centered text. headlines either. Asymmetrical line lengths of the The paragraph competes visually paragraph can give the headline with the headline and makes text the very difficult for the eye to track. appearance that it’s slightly off- center.joe natoli | givegoodux.com
  32. 32. RULE 3 32 don’t center align text. ever.for any reason.joe natoli | givegoodux.com
  33. 33. RULE 3 33 I mean it.joe natoli | givegoodux.com
  34. 34. pattern recognition 34joe natoli | givegoodux.com
  35. 35. serif or sans? yes. 35 Some argue that sans serif typefaces are easier to read because they are plain; others contend that serif fonts are easier to read because the serifs draw the eye toward the letter. Research shows no difference in comprehension, reading speed or preference between serif and sans-serif fonts. Some argue that sans serif typefaces are easier to read because they are plain; others contend that serif fonts are easier to read because the serifs draw the eye toward the letter. Research shows no difference in comprehension, reading speed or preference between serif and sans-serif fonts.joe natoli | givegoodux.com
  36. 36. but keep it simple. 36 There are many fonts that are easy to read. Any of them are fine to use. but avoid a font that is so decorative that it starts to interfere with pattern recognition in the brain. There are many fonts that are easy to read. Any of them are fine to use. but avoid a font that is so decorative that it starts to interfere with pattern recognition in the brain. There are many fonts that are easy to read. Any of them are fine to use. but avoid a font that is so decorative that it starts to interfere with pattern recognition in the brain.joe natoli | givegoodux.com
  37. 37. font style affects perception 37 Tuck your chin into your chest, and then lift your chin upward as far as possible. 6-10 repetitions. Lower your left ear toward your left shoulder and then your right ear toward your right shoulder. 6-10 repetitions. Tuck your chin into your chest, and then lift your chin upward as far as possible. 6-10 repetitions. Lower your left ear toward your left shoulder and then your right ear toward your right shoulder. 6-10 repetitions.joe natoli | givegoodux.com
  38. 38. RULE 4 38 sans or serif is fine – but don’t decorate.joe natoli | givegoodux.com
  39. 39. chunk all information 39 ➡ multiple ideas competing for 1 2 attention ➡ high cognitive load = 3 no recall 4 ➡ equal visual weight = no order or priorityjoe natoli | givegoodux.com
  40. 40. chunk all information 40 ➡ one idea per slide ➡ slide title provides context to each idea ➡ clear visual priority enables comprehensionjoe natoli | givegoodux.com
  41. 41. chunk all information 41joe natoli | givegoodux.com
  42. 42. RULE 5 42chunk information bycontext and priority.joe natoli | givegoodux.com
  43. 43. 43(not so)extreme slidemakeoverjoe natoli | givegoodux.com
  44. 44. makeover 1: before 44 ➡ color + font weight is all the same – info runs together ➡ no resting points – can’t focus on any one sentence ➡ information overload!joe natoli | givegoodux.com
  45. 45. makeover 1: after 45 ➡ color + font weight segregate slide title, headlines, bullet copy ➡ white space clearly defines + separates all elements ➡ 2 major points, easy to scan (follow the blue)joe natoli | givegoodux.com
  46. 46. which communicates moreclearly? 46joe natoli | givegoodux.com
  47. 47. makeover 2: before 47 ➡ multicolored rules compete with text ➡ trapped white space competes with text and rules ➡ headlines and text are misalignedjoe natoli | givegoodux.com
  48. 48. makeover 2: after 48 ➡ fills alone are enough to separate info chunks ➡ clear alignment of both shapes and text ➡ consistent amounts of white spacejoe natoli | givegoodux.com increase ability to
  49. 49. which is easier to follow? 49joe natoli | givegoodux.com
  50. 50. successful presentationsare: 50 emotionalsimple active empatheticbalanced intriguing entertaininpaced rewarding gjoe natoli | givegoodux.com
  51. 51. A FINAL QUESTION 51did that feel like 51slides?joe natoli | givegoodux.com
  52. 52. what can I helpyou achieve? 52call 410.627.1783 or email me at joe@givegoodux.comjoe natoli | givegoodux.com

×