1. Business Management
Vijay Sharma

2. • Executive Summary
• Business Strategy
• Marketing Strategy
• Team Management
• Budget & Forecasts
Contents

3. Executive
Summary
 Previous Business learning's will be
documented in the form of case
studies for no-nonsense approach
 Newer Grounds will be Created for
Exploitation of different Competitive
advantages
 More Scientific approaches to Market
will be adopted & deployed for better
realizations

4.  Customer Mapping will be done in
each account for better control &
setting accountabilities
 To Improve Order realizations Q-o-Q
with definite improvements over
previous Quarters.
 To Diversify thru forward & backward
integrations helping generate larger
orders & deriving better value
 To perform in line with Mission, Vision
& Core Values of Business
Business Strategy

5. Marketing
Strategy
 SWOT Analysis in each case for scientific
results
 Adopt Continued Market Research
strategy for better Competitive Offerings
& Market Analysis,
 Look for Channels or Partnerships to
enter into uncharted or remoter territories
to contain costs
 Enter into Strategic Alliances for Latest,
Newer & Better Product Offerings
 Better use of E-commerce & Technology
 Marketing Budget to be allocated towards
participation in national / regional level
fests etc
 Credibility Improvement & Risk Reduction
techniques to be employed
 Generate & Impart Online & Offline
trainings sessions Internally & externally
for better strategic impacts

6. Team
Management
 Skills, Experience, Training & Retention
systems to be documented & followed
for better results
 Business Advisors / Industry Veterans
to be spotted & appointed for better
mix of youth & experience, where-ever
useful
 Management Systems to be written
down improved & deployed with
transparency

7. Budget
& Forecasts
 Quarterly, Half yearly & Annual
Assessments of P&L Accounts for
better control
 Cash Flow Forecasts against business
funnels to be generated
 Capital Expenditure Budgeting will be
provided to management regularly
 Break-even Analysis will be generated
for investment intensive cases on case
to case basis or where-ever required