2. Merger and Acquisition
Merger:
◈ Requires two companies to
consolidate into a new entity
with a new ownership and
management structure
◈ Requires no cash to complete
but dilute each company's
individual power
Acquisition:
◈ The smaller company is often
consumed and ceases to exist with
its assets becoming part of the
larger company
◈ Takes place when one company
takes over all of the operational
management decisions of another
company
◈ Require large amounts of cash, but
the buyer's power is absolute
2
5. Give Michael Kors
a new avenue for
international
growth and a
foothold in the
luxury shoe
market
Revenue
increased by
26.3% within 3
months
Benefits
Moves towards
‘affordable’ luxury
(fashion luxury
group) from retail
5