32. “ I now discourage families because of the changes that have occurred to military housing. I use the community pages to share details that many are unaware of prior to signing a lease for military housing." expertinfantry
In-house training on standards, expectations, appropriate use of time
Online training through sites like GraceHIll, MultifamilyProTV, and Multifamily Insiders
POST Method: a systematic approach to a social strategy
People: Understand your audience. What do they want? Where are they online?
Objectives: Are you listening, talking, collaborating? What is it that you want to accomplish? Are you trying to establish thought leadership in your field or improve resident retention? Start with one objective.
Technology: Blog? Multiple blogs? Wiki? Facebook? Twitter? Once you have established a clear understanding of your audience, what you want to accomplish, and you’re goals, then determine the platform you’d like to use. Currently, most communities are choosing blogging and/or Facebook as tools for communicating with their residents AND their prospects.
eMarketer stats as of February 2011
eMarketer stats as of February 2011
eMarketer stats as of February 2011
eMarketer stats as of February 2011
eMarketer stats as of February 2011
eMarketer stats as of February 2011
eMarketer stats as of February 2011
eMarketer stats 0-17: Target children of families/parents: activities, crafts, stories 18-24: Target young military families, service men & women 25-44: Target military families, service men & women, veterans 45-54: Target military families, service men & women, veterans, and retired military 55+: Target military families, veterans, retired military
eMarketer stats as of February 2011
Listen using social media tools
Recommend marketing creates the accounts and sets up admins
Assign onsite teams responsibilities Marketing/Regionals/VP’s should monitor accounts
Is the strategy a success? List next steps
Instead, be friendly, outgoing, and forgiving.
Consider posting more about the local community and about the military community in general.
Not necessarily. Lincoln Military Housing is a good example of combining multiple communities. In addition, combining communities by location may be a good idea. *Recommendation: Use events, post more photos of events. Create photo albums for individual communities. Create a “Welcome” tab with links to individual communities online, like a search feature.