Michael Wilkinson, digital director, Action on Hearing Loss
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12. Morning routine
Wake up Turn off alarm
Pack bag
Check phone Get out of bed
Morning wee Take a shower Have breakfast Get dressed
Brush teeth Feed dog Make lunch Find keys
Leave and lock door Walk to tube Take tube Walk to office
13. Morning routine
Wake up Turn off alarm
Pack bag
Check phone Get out of bed
Morning wee Take a shower Have breakfast Get dressed
Brush teeth Feed dog Make lunch Find keys
Leave and lock door Walk to tube Take tube Walk to office
14. Being clear about user need
Gather user stories that add value to the customer and have clear
acceptance criteria to test if they meet the customer’s need.
15.
16. Impact vs effort
High impact
High effortLow effort
Low impact
“Quick wins” “Major projects”
“Thankless tasks”“Fill ins”
17. 2. Becoming cross-functional
“We believe that getting the right people
with the right mix of skills together on a
project helps us create better features for
our customers. A typical Monzo product
team will feature engineers, designers, data
analysts, product marketers, writers and user
researchers working together to solve
problems.”
26. Takeaways
> You can’t do everything at once, so aim to deliver the highest value first
> Pick low hanging fruit such as high priority, low effort items
> Be clear on what brings value to the customer and how their needs are met
> Build a creative environment with whatever you have to hand
> Celebrate people as experts and individuals
> Create cross-functional, agile teams that focus on delivering value
> Encourage shared learning and celebrate failure
27. What’s the one thing you will
do differently tomorrow?
Tweet it to me now.
@ThatMichaelW