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Learning from
Alastair Macmichael
27th October 2016
Digital Startups
This isn’t:
airbnb
Uber
Facebook
Pinterest
Snapchat
Whatsapp
etc. etc.
What this is, what this isn’t
This is:
Thought provoking
Provide real life examples.
What this is, what this isn’t
Going back to the beginning
Where have I come from.
The ups and downs
The present
Brief story
Making it personal
Startup Shhmmartup
http://www.startupcommons.org/startup-development-phases.html
IDEATING
Potential scale ..
How would it
create value
Vague ...
• Scratch an itch
• Spot a gap
• Passion over process
• Speed over accuracy
• Co-creation over
negotiation
• Is it a big d...
What’s stopping you?
Challenges and thoughts
• Current culture inside charity
• Established procedures that
are followed j...
What’s stopping you?
Challenges and thoughts
• Education of trustees
• Acceptance that some digital
projects are high risk...
• Founded in March 2014
• 2 Founders
• September - team of 4
• November 2014 raised
€300k funding
• December 2015 – 11
peo...
Their Challenges
• Cultu
• Re
• Comm
• Tools
• Grow
• Ad
• Pi
• Data
Culture
• Closely aligned to vision
• Sport lovers
• Interactive
• Young
• Get stuff done
Tools
• Pretty much all SaaS
Com...
• Alway
use, o
• Look f
• Data i
and m
impor
• Open
develo
system
• Low co
Their tools (current)
Learning / thoughts
• Culture
• Comms
• Tools
• Process
• Data/Security
• Cyber
Information kindly provided by
Quentin Aub...
Thoughts
• Do we have the culture and vision that we
really want?
• Could we embrace a ‘Fail Friendly
Environment’?
• How do we, as...
Further resources
Inspirational cartoons from
www.gapingvoid.com
Spotify Engineering Culture
https://labs.spotify.com/2014...
Alastair Macmichael
alastair.macmichael@eduserv.org.uk
27th October 2016
Thank you
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what el...
27 October 2016
London
#charitydigital
Digital
conference
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
Things we can learn from digital start-ups | Digital conference | 27 October 2016
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Alastair Macmichael, executive director, digital development, Eduserv

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Things we can learn from digital start-ups | Digital conference | 27 October 2016

  1. 1. Learning from Alastair Macmichael 27th October 2016 Digital Startups
  2. 2. This isn’t: airbnb Uber Facebook Pinterest Snapchat Whatsapp etc. etc. What this is, what this isn’t
  3. 3. This is: Thought provoking Provide real life examples. What this is, what this isn’t
  4. 4. Going back to the beginning
  5. 5. Where have I come from. The ups and downs The present Brief story Making it personal
  6. 6. Startup Shhmmartup
  7. 7. http://www.startupcommons.org/startup-development-phases.html IDEATING Potential scale .. How would it create value Vague team No structure or skills CONCEPTING Defining vision, mission with intial strategy Core co-founders team May be additional skills COMMITTING Shared vision and attitude. Develop initial offering VALIDATING Iterating, testing demonstrate value/purpose. Start to attract attention/additio nal resources etc SCALING Focus on growth, users/customers, market traction. Attract additional funding, recruiting ESTABLISHING Continued growth. Depending on vision/mission continue and maintain culture
  8. 8. • Scratch an itch • Spot a gap • Passion over process • Speed over accuracy • Co-creation over negotiation • Is it a big deal to fail? Do we want to embrace the Startup Culture?
  9. 9. What’s stopping you? Challenges and thoughts • Current culture inside charity • Established procedures that are followed just because • Risk averse • Skills at the right level • …AND as you grow
  10. 10. What’s stopping you? Challenges and thoughts • Education of trustees • Acceptance that some digital projects are high risk • Start small and work fast • Tools (legacy) • Ambition
  11. 11. • Founded in March 2014 • 2 Founders • September - team of 4 • November 2014 raised €300k funding • December 2015 – 11 people • Today – 40 people France (HQ), UK, Australia Quick history
  12. 12. Their Challenges • Cultu • Re • Comm • Tools • Grow • Ad • Pi • Data
  13. 13. Culture • Closely aligned to vision • Sport lovers • Interactive • Young • Get stuff done Tools • Pretty much all SaaS Communication • Use company wide tools • Weekly standup (1min each) • Product groups Recruitment • Harder as they scale • Fit with culture • Wider skillset requirement = less like minded people
  14. 14. • Alway use, o • Look f • Data i and m impor • Open develo system • Low co Their tools (current)
  15. 15. Learning / thoughts • Culture • Comms • Tools • Process • Data/Security • Cyber Information kindly provided by Quentin Auberger UK Director
  16. 16. Thoughts
  17. 17. • Do we have the culture and vision that we really want? • Could we embrace a ‘Fail Friendly Environment’? • How do we, as Charities, question our internal systems? • How do we look for efficiencies in Business Process Automation? • Can we trial new systems and how? • As growth continues how do you arrange the departments? (think Spotify) • How do we get the most out of everybody in everything we do? • We are all native innovators. Questions
  18. 18. Further resources Inspirational cartoons from www.gapingvoid.com Spotify Engineering Culture https://labs.spotify.com/2014/03/27/spotif y-engineering-culture-part-1/ Delivering with Digital - Eduserv (in pack)
  19. 19. Alastair Macmichael alastair.macmichael@eduserv.org.uk 27th October 2016 Thank you
  20. 20. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  21. 21. 27 October 2016 London #charitydigital Digital conference

Alastair Macmichael, executive director, digital development, Eduserv Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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