CBCI is a tool that identifies an individual’s genetic brain processing inclusive of additional learned flexibility and areas where one may have difficulty in communicating with others. But over the years of using this tool, various other applications for the same has been identified.

1. Colour Brain
Communication
Inventory
One tool to many
answers

2. What is it? Where does it come from?
The Colored Brain Inventory technology was developed by Leadership Guru, Arthur F. Carmazzi from
over 620 interviews within a corporate environment and extractions from research done by Ned
Hermann on Whole Brain Thinking (see www.HBDI.com), Cloninger, C. R. – The Temperament and
Character Inventory, and investigations undertaken by Dr. Sandra Seagal, David Horn and their
associates, (see www.humandynamics.com )
The CBCI is a tool that identifies an individual’s genetic brain processing inclusive of additional learned
flexibility and areas where one may have difficulty in communicating with others. But over the years of
using this tool, various other applications for the same has been identified.

3. How does it work?
Red
Brain
Green
Brain
Blue
Brain
Purple
Brain
By identifying the fundamental patterns in the way our brain genetically
functions, we overcome misunderstanding, conflict, and wastage of
individual and group potential.
Based on the studies conducted, four dominant communication patterns
have been identified. The red, green, Blue and Purple Brain.

4. Red
Brain
The is the linear processor.
An individual with a red brain is inclined to develop clarity about each task
before he or she begins to work on it. The tendency is to generate a
structured and analytical approach to develop solutions, ideas and plans.
From the initial analysis, the red brain develops the best course of action
to complete the task. Each thought is expanded upon by a clear
comparison of relevance to objective. Every action follows a logical
progression to the end result.
The lack of clarity warrants caution and even in-action in some cases.

5. The is the chaotic processor.
An individual with a green brain is inclined to creative problem solving
and innovation. For a green brain, the same problem has infinite solutions
at the same time. This individual has the need to move fast at putting the
pieces together to identify the solution, ideas and plans. Until everything
is out together nothing is solid. Thoughts can be completely random.
Green
Brain

6. The is the intuitive processor.
An individual with a blue brain is highly intuitive in nature. He or she
simultaneously interprets the past and present to identify a potential
future. He or she constructs solutions, ideas and plans to make this
possible future a reality. Past impressions are immediately translated into
immediate insights to formulate a meaning for the environment. This
individual is highly sensitive to emotional reactions and this forms the
foundation for decisions and actions.
With this individual, everything is connected at an intuitive level.
Blue
Brain

7. Purple
Brain
The is the relational processor.
Every bit of information available is cross related with other information to
isolate the most suitable outcome. So more the information and details
provided, the better the solution, idea or plan generated by this individual.
Thought components are clusters of related information now. He or she
considered every cluster of information and since no problem can be
removed from the environment, solutions always have infinite
possibilities.
Information is king to this individual.

8. How does it apply to different
challenges?
The Colored Brain Inventory technology was to help people develop better communication skills and
reduce conflicts/misunderstandings. Over a period of time, as mentioned earlier, many other possible
solutions were identified. Here are some of the most dominant applications used for organizations
across the globe.
• In recruitment and building teams that perform
• In decision making
• In education
• In relationships

9. In
Recruitment
And Building
Teams that
Perform
Every profile has certain expectations and with that comes certain
characteristics that an individual needs to possess to be able to deliver
results. Isolation of these characteristics makes it easy for one to map the
same on the coloured brain communication inventory. The next step to
hire the right individual is to simply have the applicant take the inventory
test to identify the brain colour and their suitability.
The same test also makes it possible to ensure that the team that you are
putting together compliment each other and are being trained to accept
the difference in communication styles and work around it. This also in
this manner ensures that the teams being built are focused on a common
goal and deliver high performance.

10. In
Decision
Making
There are various aspects that need to be applied to determine an
individuals suitability to a profile before making a decision,
• Need for flexibility
• Ability to maintain interpersonal relationships
And more….
The colour brain communication inventory allows you map the
characteristics need to make a lateral transition and then make a
decision based backed by science.

11. In Education
Every brain colour has a different way of approaching learning as they do
with the way they approach their tasks.
The green brain for example needs the bigger picture first. They need to
however focus on one aspect first and then move on to the next.
The blue brain tends to be empathetic in their learning. They need
flexibility and at the same time properly organized training material.
The red brain needs clarity in delivery and material provided. They need
the larger picture and in precise communication with a logical flow.
The purple brain needs all the relevant information needed for learning
along with a clear direction and precise communication.
Applying this logic to training and delivery based on the audience base
allows for ensuring that training results in better recall and
implementation.

12. In
Relationships
Understanding person’s colored brain in relationships will help you
understand how you are going to get along with each other. For example,
having the same colored brain in relationship will definitely support better
communication, but you are not necessarily going to complement each
other. On the other hand, opposite colors will complement each other, but
the communication is going to take some extra work. Understanding the
colored brain from the very beginning of your relationship will help you
achieve supportive and productive relationship with great awareness of
limitations. It will also help you understand what is required for
maintaining balance and great communication with your partner.
This principle applies to team work also where the individuals are
required to work with each other in close proximity over a long period of
time.

13. Why settle for
less when
every solution
can have a
scientifically
backed
rational to it?
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