2. Pain: Heavy wallets, poor savings
*Loyalty cards take a lot of
space inside the wallet. For
this reason loyalty cards are
lost or often forgotten when
shopping.
*Printed coupons are often lost
also or not used due to lack of
space inside the wallet
3. More pains: Interesting market
insights
*Communication channels from business to
consumer: e.mail and social media
*Consumers lose of bonus, rewards and
loyalty points
*Therefore: Unsatisfied consumers in
loyalty programs, efforts and budget
wasted from companies
4. Opportunity: Market size*
• 18 million of smartphone users
• 12 million of active app users
• 71% of the users download new apps
• 49.3% of downloaded apps are under the “free time”
category, where our app is included.
Market size estimate: 4.200.360 of potential
downloads for our “e-wallet” app.
5. Our proposition
One app that integrates 4 main aspects:
All the benefits -savings- a customer may have
from their favorite brands by having
1. COUPONS and 2. LOYALTY CARDS
TOGETHER INSIDE THE MOBILE
3. Offer a direct communication channel between
business and loyal customers —35% of net profit
come from 9% of loyal customers— (Francisco de
Vitoria University, 2012)
4. Send you unique promos when approaching the
store (geolocalization)
6. Our prototype:
Get the promos of
your favorite brands
Scan your coupons
and store them
Card zoom ready to
be scanned
Home screen Explore the new
offers
7. Let´s save money, let´s go
shopping!!
Thanks for your attention,
Give us your vote!
