Cecilia Bobadilla-Bitare has over 30 years of experience in shipping and logistics with American President Lines Co. Pte., Ltd., rising from Customer Service Representative to her current role as Customer Service and Claims Head for Philippines Support and Claims. She specializes in port, vessel, and container yard operations, customer service, documentation, and claims. She is looking for a new job that utilizes her skills in shipping, logistics, operations management, and customer service.

1. MA. CECILIA “Cecile” BOBADILLA-BITARE
Las Pinas City, Philippines
cesbit@yahoo.com
+63917-526-2893
(02) 823-3817
A home-grown talent in a well-known shipping company and has wide-ranging experience in the international
shipping and related logistics business; Specializes in port, vessel and container yard operations, customer
service, shipping documentations and claims ; Has expertise in exceptional situations in cargo shipping & has
participated in special projects that promote extra revenues for the company. For a worker who rose from
the ranks, learned to value excellence, consistently worked above-board and always brings passion into work.
This talent is looking for a job that may be related to her skills and knowledge and is also willing to explore a
different industry where she can impart her ability and time.
EMPLOYMENT RECORD
 Current Position :
• Customer Service and Claims Head for Philippines
Support and Claims
(2012 – Present)
American President Lines Co. Pte., Ltd.
 Immediate Past Position/Employment :
• Operations and Network Director
Operations and Network
(2005 – 2012)
American President Lines Co. Pte., Ltd.
• Customer Support Regional Manager
Customer Service and Documentation
(2001 – 2005)
American President Lines Co. Pte., Ltd.
• Logistics Department Manager
Logistics
(1993 – 2001)
American President Lines Co. Pte., Ltd.
• Logistics Process Manager
Logistics and Network
(1992 – 1993)

2. American President Lines Co. Pte., Ltd.
• Logistics Assistant and Cargo Planner
Logistics
(1990 – 1992)
American President Lines Co. Pte., Ltd.
• Customer Service Representative
Customer Service
(1986 – 1990)
American President Lines Co. Pte., Ltd.
• Booking Desk In-Charge
Cargo Traffic
(1984 – 1986)
American President Lines Co. Pte., Ltd.
EXPERTIES
• Organizing
• Business process analysis & transformation program
• Liner business project implementation
• Negotiation
• Terminal / Container Yard management
• Complex team & Processes management
• Change management
MAJOR ACCOUNTABILITIES and
JOB PERFORMANCE IN THE LAST TWO DESIGNATIONS
A. Operations Director
a. Maintain Service excellence in shipping operations through management of feeder vessels,
equipment, terminal, cfs, container yards, maintenance & repair and cargo control.
b. Create annual operating budget
c. Prepare management reports on BvA for operating cost; Monitor / review thereof
d. Optimize asset utilization, i.e. vessel space, yard space, reefer plugging systems and container &
chassis inventory
e. Operations team and process management – keeping performance level within targets
f. Maintain government/ bureaus & vendor relationships; Contract negotiations
g. Staff development
h. Maintain APL presence in the shipping industry; Co-Chaired Association of International
Shipping Lines Operations Committee
i. Develop transportation and logistics products for the liner and logistics.

3. B. Customers Service and Claims Head
a. Develop CSRs into Service Consultants through rigid trainings in customer problem handling
b. Maintain a world-class Customer Service team
c. Sustain customer satisfaction through continuous process improvement in CS and Counter
services (Documentations and Cashiers).
d. Continually drive costs down through process stabilization with the use of resources and
systems.
e. Increase staff productivity through use of high performance teams, leveraging on technology
and continuous improvement of processes and team set up.
f. Manage the General and Administrative budget for CS and Claims through periodic review on
Phi KPIs and FTE and corporate reporting.
OTHER HIGHLIGHTS IN MY PROFESSIONAL EXPERIENCES
(Key Experiences)
1. Participated in the creation of APL’s legacy systems on booking and cargo tracking systems. Now
actively participating in the Remodel of the legacy systems turning into web-based systems.
2. Part of the team that set up the Bugo (Del Monte Phils) call that brought Del Monte Philippines & its
affiliates into the major list of customer base.
3. Implemented and managed the smooth transition of the whole Philippine documentations (BL
production) to the Regional Administration Center in Kuala Lumpur, Malaysia in 2002 ; Managed
another CS function migration to Chongqing, China with a record breaker of 2-month transition.
4. Introduced the initial E-Commerce facility to clients. Now, expanding clients’ onboarding on Inttra
and GTN to gain the advantage of web services and use of EDI for a paperless transmission of shipping
documents.
5. Invited as an official speaker-consultant at the APEC “Ports Development in the Philippines and
Neighboring Asian Countries” in October 2006.
6. Created remarkable ‘best in class’ Operations Team in the Philippine shipping industry. Gave a mark
for APL as a totally compliant and above-board member in the shipping industry.
7. Spearheaded a capex project that built APL-Davao a 1.5 hectare-container yard for APL in 2005 and
completed the facility with an Admin office, a 4-bay Maintenance & Repair shop & parts storage and
plugging facility with 140 access plugs. Expanded the Reefer Plugging CY in 2008 with the use of an
extension area, where 320 reefer plugs more were built through a second Capex that attained 86%
yard utilization, bringing in an earning of no less than $100k/wk of revenue from reefer storage &
plugging.
8. Improved Cebu CY by paving the grounds, putting in the right yard equipment and re-engineering the
yard flow which improved the truck turn-around time from 1hour to 30 mins & yard space utilization
by 15%.

4. 9. Collaborated with Subic Bay International Terminal Corp. on the transition to the new Terminal and
CY ; Involved in special projects outside of Liner
10. Teamed up with APL-Logistics in the set-up of Warehousing Management and Yard Management
systems for Del Monte Philippines.
11. Contributed an incremental revenue of $250k in 2014 from leads that materialized into bookings-
shipments
ACADEMIC PROFILE
1983 to 1984 Aquinas University
Masters in Business Administration (undergrad)
1979 to 1983 Aquinas University
Bachelor of Science in Business Administration
Major in Economics (Graduated Cum Laude)
President, AUL Economics Assoc. 1982, 1983
1975 to 1979 Science Oriented High School
High School Diploma 1979, With Special Honors
Member, Science Club 1975-1978
Member, The Artists In Us 1977-1979
2nd
Rank Officer, Naval Training for High School 1978-1979
TRAININGS AND CERTIFICATIONS
• APL Systems Training
• Corporate Code of Conduct
• Quality Initiatives & Process Improvement
• Daily Process Management
• Stress Management
• Effective Team Building
• Dangerous & Hazardous Goods
• Negotiations Skills
• International Ship and Port Security
• Port Development in the Philippines and Neighboring Countries
• Logistics and Warehousing
• Multi Transport Systems
• Safety & Security Awareness Program
• Communications Skills Training (Ariva)

5. ** Professional References are available upon request**

6. ** Professional References are available upon request**